Manager, Lifecycle Marketing

Scene+; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

An innovative joint venture is seeking a Manager of Lifecycle Marketing to lead strategic, data-driven campaigns that enhance member engagement and retention. This hybrid role offers the chance to work with a diverse team, leveraging data to create impactful marketing strategies. You will drive churn prevention initiatives and collaborate across various departments to ensure campaign success. Join a forward-thinking organization where your contributions will shape the future of loyalty programs in Canada, providing you with growth opportunities and the chance to influence top-tier marketing strategies.

Benefits

Flexible Work Environment

Professional Development Opportunities

Health and Wellness Programs

Employee Discounts

Collaborative Team Culture

Qualifications

• Hands-on experience in CRM and lifecycle marketing.
• Strong project management skills for campaign execution.

Responsibilities

• Lead lifecycle marketing campaigns to engage members.
• Manage end-to-end campaign execution and optimization.

Skills

CRM Experience

Lifecycle Marketing

Project Management

Data Analysis

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Google Analytics 4

Job description

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member-centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need

Reporting to the Senior Manager, Marketing Delivery, we have a newly created opportunity for a Manager, Lifecycle Marketing to lead the execution of strategic, data-driven campaigns. This role is critical to driving member engagement and partner satisfaction. As the Manager, Lifecycle Marketing, you will bring the member journey to life by planning, executing, and optimizing marketing touchpoints that strengthen retention, increase loyalty, and deliver on business objectives.

This is a hybrid role, working five days over a two-week period in the office.

What's in it for you:

Influence and ownership. We are a data science-driven company, and our membership is growing exponentially. You will drive the strategic delivery of churn prevention and member retention initiatives. You will take ownership of designing and implementing impactful attrition campaigns, utilizing real-time conversion data to gain a comprehensive view of the member journey. With access to a rich volume of data, you will develop creative campaigns tailored to diverse partners and verticals—from travel to groceries—and explore the opportunities and limitations each presents.

Exposure. You will work across internal and external teams, including Partnerships, Marketing Delivery, and Brand Marketing, as well as Design and Technical agencies and marketing teams within our ownership and partner groups. You will play a key role in delivering targeted campaigns across the entire member lifecycle for Canada’s favourite loyalty program.

Growth. With giants in banking, grocery, and entertainment as our owners and partners across various categories, including travel, shopping, and dining, this is a career-defining opportunity to build influence across top Canadian categories. You will gain exposure to a breadth of campaign strategies and data applications while expanding your skills beyond your current role, evolving beyond executing marketing plans and building campaigns. From your first day, you will be supported and mentored to grow your lifecycle marketing expertise. You will develop the foundational capabilities to succeed in marketing leadership, whether with Scene+ directly or with one of our owners. You are seeking an opportunity to expand your impact, lead end-to-end campaign delivery, and help shape the full member lifecycle. This is an exciting opportunity for a Senior Marketing Specialist ready to step into a Manager role.

As our new Manager, Lifecycle Marketing, you will:

• Lead. You will lead the strategy and execution of lifecycle marketing campaigns that engage members at every stage of their journey. You will ensure campaigns are aligned with business objectives and loyalty goals, managing delivery from planning through deployment and coordinating timelines, channels, and resources.
• Manage projects. You will guide end-to-end campaign execution to ensure key content, creative assets, and approvals are aligned with milestones. You will plan and execute strategic lifecycle initiatives, including churn prevention and member re-engagement. You will spearhead new attrition campaigns, using behavioural signals to guide outreach through email, push notifications, and additional touchpoints across the member lifecycle.
• Collaborate. You will work cross-functionally with other areas of Marketing, Partnerships, and creative and technical agencies to execute strategies, manage workflows, and launch automated, targeted campaigns. You will maintain clear communication with stakeholders, tracking milestones, and managing expectations.
• Drive campaign performance. You will ensure that all campaign activity aligns with partner objectives and operational realities. You will implement test-and-learn strategies, drive campaign personalization, and deliver timely, actionable reports to optimize performance.
• Champion optimization. You will apply A/B testing, content personalization, and MarTech tools to refine campaign effectiveness and improve ROI. You will continuously assess and enhance lifecycle marketing efforts through automation, innovation, and operational efficiency.

You have:

• The marketing delivery experience. You bring hands-on experience in CRM, lifecycle marketing, customer marketing, ormarketing automation, ideally within a data-driven or loyalty-based environment. You understand how to map customer journeys, apply segmentation strategies, and measure campaign performance. You have a track record of leading projects from strategy through to execution and are always looking for innovative, data-informed ways to drive engagement and reduce attrition. Whether you are currently working in a non-profit, agency, or customer-focused brand, you are passionate about turning data and member insights into impactful marketing strategies.
• The project management skills. You are highly organized and can manage campaign planning, briefing processes, and stakeholder follow-ups to ensure timely delivery.
• The technical skills. You are quick to learn new technologies and proficient with marketing automation tools and CRMs such as Salesforce Marketing Cloud. You have an understanding of Google Analytics 4. You are comfortable drawing actionable insights from data.
• The interpersonal skills. You have exceptional written and verbal communication skills. You possess a collaborative mindset, enabling you to manage multiple stakeholders with competing priorities effectively. You have the confidence to present recommendations and navigate the complexities of multiple owner and partner relationships.

Join us.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. People who thrive at Scene+ are mission-driven and eager to contribute to a brand that’s shaping the future of loyalty. As part of our team, you will excel in an environment that values ownership and practical, intelligent solutions. You will have the chance to create and refine processes, identify and address challenges with scalable solutions, and introduce best practices that drive our success.

Our values guide our work, and we consistently measure our progress against these principles.

• Member Focus: We prioritize the needs and experiences of our members in everything we do.
• Teamwork: We believe in the power of collaboration and working together to achieve our goals.
• Continuous Improvement: We strive for excellence by constantly seeking ways to improve and innovate.
• Integrity: We uphold the highest standards of honesty and transparency in our actions.
• Results Driven: We are committed to achieving outstanding outcomes and delivering value.
• Passion: We are passionate about our work and dedicated to making a positive impact.

What you can expect from our interview process:

• A virtual interview with a Talent Advisor discussing your interest in the role and the company and how you will make an impact as our new Manager, Lifecycle Marketing
• An in-person interview with the Senior Manager, Marketing Delivery, to share your experience and insights and learn more about the opportunity.
• A virtual interview with a member of the Marketing Delivery leadership team to discuss your best practices and gain insights into the cross-collaborative work you will do.
• An in-person interview with the Executive Director, Marketing Delivery, to learn about the company’s data-driven marketing strategy and how your role will fit in. It's a chance to ask questions about the company's growth trajectory.

Apply now.

If you have 70% of what we're looking for and 100% passion for the work we do, express your interest here. Please email us at [e-mail] and let us know what accommodations or assistance we can provide you during the application process.

At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

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