Manager, Lifecycle Content Marketing

Fidelity International; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

An established company in the financial services sector is seeking a Manager, Lifecycle Content Marketing in Toronto. The role encompasses leading a marketing team to create compelling content strategies that engage investors across various platforms. Ideal candidates will have a deep understanding of financial services and proven project management skills, with a strong background in content marketing and team leadership.

Benefits

Flexible working arrangements

Competitive total compensation

Comprehensive health benefits

Parental leave top-up

Professional development opportunities

Generous time off policy

Diversity and inclusion programs

Qualifications

• Minimum 5 years in a marketing or communications role.
• Strong experience leading and growing a marketing team.
• Deep working knowledge of the financial services industry.

Responsibilities

• Lead a team in developing content strategies that engage investors.
• Drive a full-funnel content strategy for effective customer journeys.
• Analyze performance metrics to optimize future content initiatives.

Skills

Leadership

Content Strategy

Communication

Project Management

Data Analysis

Education

Bachelor's Degree in Marketing, Communications, Journalism, or related field

Job description

Manager, Lifecycle Content Marketing page is loaded

Manager, Lifecycle Content Marketing

Apply locations Toronto Office time type Full time posted on Posted 30+ Days Ago job requisition id J56844

Job Description

Current work authorization for Canada is required for all openings

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement

Company Overview

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

The Opportunity

Lead a high-performing team shaping how Canadians engage with their wealth through compelling, data-informed content strategies that support every stage of their financial journey. As Manager, Lifecycle Content, you’ll oversee a team of marketing professionals focused on driving organic awareness, acquisition, and retention across our emerging lines of business: Fidelity Wealth, Fidelity Private Wealth and Investly. You’ll be responsible for developing and delivering content strategies that fuel growth across multiple investor experiences, with a focus on acquisition, onboarding, and ongoing engagement.

What You Will Do

• Own the annual content strategy including thought leadership, investor education, content calendars, and newsletters across Fidelity’s core and emerging businesses.

• Drive a full-funnel content strategy that nurtures prospective investors, supports onboarding, and deepens engagement across Investly, Fidelity Wealth and Private Wealth.

• Develop customer-centric content strategies and assets across video, email, owned channels, and in-product touchpoints that support each stage of the investor lifecycle.

• Define success metrics and analyze performance of content strategies to assess impact and optimize future campaigns.

• Build and lead a high-performing team that aligns with Fidelity’s values and that collaborates well in cross-functional environments with product, sales, compliance, and marketing.

• Maintain accountabilities for all published content, ensuring it is up-to-date and compliant.

• Responsible for executing against the annual business plan and budget.

• Responsible for ensuring your team maintains compliance with communication policies, procedures, and brand standards through reviewing, editing, and approving all marketing material and sales communications produced by your team.

• Vendor relationship administration and support.

What You Will Bring

• Have a deep working knowledge of the financial services industry with a solid understanding of wealth management and personal finance (registered account types, tax, estate planning, retirement).

• Strong knowledge of emerging content platforms with the ability to deliver UX writing for the web, mobile, email and SMS.

• Exceptional communicator who can leverage data to identify themes, build a narrative and secure buy-in from senior management.

• Strong attention to detail with the ability to identify and correct errors to ensure that all compliance and regulatory requirements are maintained.

• Ability to provide strategic direction and coaching across multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities as needed.

• Proven ability to build and cultivate strong relationships with internal and external stakeholders up, down, and across the organization.

• Strong project management skills with an emphasis on bringing together multiple stakeholders and driving towards a common goal under specified timelines.

• Proven leadership experience with a focus on developing and leveraging the capabilities of a high-performing team.

Experience, Education

• University degree (Bachelor Degree) or equivalent work experience.

• 5+ years of experience in a marketing or communications function with 3 years of experience leading and growing a high performing marketing team.

• Minimum undergraduate degree in Marketing, Communications, Journalism, English or a related discipline.

• Experience working within the asset management industry or similar financial services organization.

Some of the ways we’ll help you feel valued and supported as part of our team:

• Flexible working arrangements - 100% remote, hybrid, and in office options

• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you

• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy

• Parental leave top-up to 100% of your salary for a period of 25 weeks

• Up to $650 for home office equipment

• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice

• Diversity and inclusion programs, including an active network of Employee Resource Groups

• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail] .

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada's Top 100 Employers
o Greater Toronto's Top Employers
o Canada's Top Family-Friendly Employers
o Canada's Top Employers for Young People

• Great Place To Work Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today's Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer

Designations
• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team

About Us

About Us

Fidelity Canada has become an employer of choice for talented people seeking rewarding career opportunities in the financial services industry. We look to hire outstanding individuals who want to maximize their potential and be challenged in all aspects of their professional careers.

To help our employees excel in their roles at Fidelity, we provide everyone here with the best training, resources and support possible throughout their careers. With our help, there’s no limit to what you can accomplish here.

We’re excited you’re considering Fidelity for your career plans. The Search Jobs section is your online source for job opportunities at Fidelity. Using our site is simple - just take a few moments to create an online profile for your ideal job. Your profile is then automatically matched to open positions and you are notified via e-mail each time a match is made. Or, if you prefer, you can search our list of jobs before registering with us.

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail]