Manager, Lifecycle Content

Fidelity Canada; Toronto; On-site; CAD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company as a Manager of Content Marketing, where you'll lead a talented team to drive organic growth and engagement through innovative content strategies. This role emphasizes a digital-first approach, fostering collaboration across departments to create impactful campaigns that resonate with clients. With a commitment to diversity and inclusion, you'll thrive in an environment that values your contributions and supports your professional growth. Enjoy flexible working arrangements and a comprehensive benefits package that prioritizes your well-being and career development. This is an exciting opportunity to make a real difference in the financial services industry.

Benefits

Flexible working arrangements

Competitive total compensation

Comprehensive health benefits

Parental leave top-up

Home office equipment allowance

Generous time off policy

Diversity and inclusion programs

Professional development opportunities

Qualifications

• 5+ years in marketing with leadership experience in high-performing teams.
• Deep knowledge of financial services and emerging content platforms.

Responsibilities

• Lead a team to develop and implement content strategies for growth.
• Ensure compliance with communication policies and brand standards.

Skills

Content Marketing

Digital Marketing

Project Management

Communication

Data Analysis

Leadership

Education

Bachelor's Degree in Marketing

Equivalent Work Experience

Tools

Content Management Systems

Analytics Tools

Job description

Job Description

Current work authorization for Canada is required for all openings.

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

Company Overview

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

The Opportunity

The Manager, Content Marketing, is responsible for leading a team of marketing professionals to deliver organic awareness, acquisition, and adoption for our emerging lines of business. You will lead your team in developing and implementing strategic plans that drive YoY growth through multiple acquisition channels. Using a digital-first approach and a customer-centric view, you will guide your team to create compelling content and campaigns that resonate with our defined customer segments and strategically nurture leads throughout the customer journey.

What You Will Do

1. With guidance from the Director, Content Marketing and Marketing Operations, lead the design, development, and approval of the annual content strategy (owned and licensed) with input from business SMEs and content creator groups.
2. Report on content KPIs by consolidating reporting across channels to present to executive leadership and collaborating with cross-functional teams to gather results.
3. Build and lead a high-performing team that aligns with Fidelity’s values and that collaborates well in cross-functional environments.
4. Work with your team of content marketers to execute quarterly marketing campaigns designed to drive new and existing clients, including onboarding, cross-selling, retention, and platform adoption programs to drive KPIs.
5. Accountable for website content and ensuring it is up-to-date and accurate at all times (Investor education, Expert Insights).
6. Responsible for executing against the annual business plan and budget.
7. Ensure your team maintains compliance with communication policies, procedures, and brand standards through reviewing, editing, and approving all marketing material and sales communications produced by your team.
8. Vendor relationship administration and support.

What You Will Bring

1. Have a deep working knowledge of the financial services industry with a solid understanding of wealth management and personal finance (registered account types, tax, estate planning, retirement).
2. Strong knowledge of emerging content platforms with the ability to deliver UX writing for the web, mobile, email and SMS.
3. Exceptional communicator who can leverage data to identify themes, build a narrative and secure buy-in from senior management.
4. Strong attention to detail with the ability to identify and correct errors to ensure that all compliance and regulatory requirements are maintained.
5. Ability to provide strategic direction and coaching across multiple projects in a fast-paced, deadline-driven environment, changing focus and priorities as needed.
6. Proven ability to build and cultivate strong relationships with internal and external stakeholders up, down, and across the organization.
7. Strong project management skills with an emphasis on bringing together multiple stakeholders and driving towards a common goal under specified timelines.
8. Proven leadership experience with a focus on developing and leveraging the capabilities of a high-performing team.

Experience, Education

1. University degree (Bachelor Degree) or equivalent work experience.
2. 5+ years of experience in a marketing or communications function with 3 years of experience leading and growing a high performing marketing team.
3. Minimum undergraduate degree in Marketing, Communications, Journalism, English or a related discipline.
4. Experience working within the asset management industry or similar financial services organization.

Some of the ways we’ll help you feel valued and supported as part of our team:

1. Flexible working arrangements - 100% remote, hybrid, and in office options.
2. Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you.
3. Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy.
4. Parental leave top-up to 100% of your salary for a period of 25 weeks.
5. Up to $650 for home office equipment.
6. Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice.
7. Diversity and inclusion programs, including an active network of Employee Resource Groups.
8. Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation.

We care a lot about fostering a compassionate, people-centric culture and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [e-mail].

No telephone inquiries or agencies please. We thank all applicants for their interest; please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

1. Canada's Top 100 Employers
2. Greater Toronto's Top Employers
3. Canada's Top Family-Friendly Employers
4. Canada's Top Employers for Young People

• Great Place To Work Certified

1. Best Workplaces for Inclusion
2. Best Workplaces for Mental Wellness
3. Best Workplaces for Today's Youth
4. Best Workplaces for Women
5. Best Workplaces in Financial Services & Insurance
6. Best Workplaces in Ontario
7. Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) - Best Place To Work

1. HRD - 5-Star Benefit Program
2. HRD - 5-Star Diversity & Inclusion Employer

Designations

1. Canadian Compassionate Companies – Certified
2. Benefits Canada's Workplace Benefits Award - Future of Work Strategy
3. TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
4. Canadian HR Reporter's Most Innovative HR Team