Manager, In-Store Marketing (1 Year Contract)

Loblaw Agency; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic individual to manage in-store marketing campaigns and print materials. This role involves collaborating with internal teams and external vendors to create impactful customer experiences. You will oversee the execution of marketing initiatives, ensuring timely delivery and quality standards. The ideal candidate will possess strong communication and organizational skills, with a background in project management or visual merchandising. Join a forward-thinking company where your contributions will enhance the in-store experience and drive business results.

Qualifications

• 5+ years of project management or visual merchandising experience required.
• Strong knowledge of print production and processes essential.

Responsibilities

• Manage marketing initiatives and in-store campaigns from briefing to launch.
• Act as a primary contact for Marketing teams to implement programs.

Skills

Interpersonal Skills

Negotiation Skills

Communication Skills

Organizational Skills

Adaptability

Education

Bachelor’s Degree or College Diploma in Graphic Communications or Marketing

Tools

Microsoft Office

Job description

Reporting to the Senior Manager, In-store Marketing, the incumbent will be responsible for the management and delivery of in-store campaigns, signage, and print materials, ensuring that strategic objectives along with innovation through POP captures a unique customer in-store experience.

Duties & Responsibilities

• Manage marketing initiatives by working directly with internal Brand Marketing teams, Loblaw Agency, and external vendors on point of purchase in-store materials including innovation, sourcing, and prototyping to deliver an impactful in-store experience.
• Manage the timely execution and delivery of multiple marketing campaigns & print collateral from initial briefing to store launch.
• Recommend alternative solutions to print projects with respect to process to save on time, costs, substrates, and to provide better value or to improve on quality.
• Act as a primary point of contact to the Marketing teams to implement in-store Marketing programs including workbacks, timing, budgets, shipping, kitting, and fulfillment.
• Work closely with the Production team to ensure print files meet print specifications and requirements.
• Provide support as required for store audits and liaise with print vendors to ensure store profiles are maintained.
• As required, source hardware to support POP or other marketing materials.
• Participate in key meetings where multiple stakeholders align on objectives and priorities to drive business results.
• Prepare presentations including communicating new innovations, in situ in-store experiences, or cost options.
• Actively monitor project deliverables to ensure completeness and accuracy and inform management and stakeholders of any issues that may impact delivery.

Required Skills

• This position requires someone with access to a vehicle for frequent commutes to stores and our head office at 1 President's Choice Circle, Brampton.
• Requires specialized interpersonal skills to resolve situations with colleagues where there may be some level of conflict, stress, or uncertainty.
• Adaptable to set and prioritize work with varying expectations. Able to work with diverse personalities and styles.
• Business acumen – demonstrated negotiating and multi-tasking skills to manage competing timelines.
• Strong communication skills to communicate clearly and concisely, both orally and in writing.
• Must be highly organized with the ability to handle tight deadlines and last-minute revisions.

Education & Job Knowledge

• Post-secondary education equivalent to a bachelor’s degree or college diploma in Graphic Communications or Marketing.
• Strong knowledge of print production and processes.
• Proficient in Microsoft Office.
• Advanced knowledge of Canadian retail and in-store marketing would be an asset.

Experience

• Minimum 5 years of project management or visual merchandising experience.
• Experience working with a retailer or print company would be an asset.