Manager, In-Store & Local Marketing

Loblaw Companies Limited; Brampton; On-site; CAD 68,000 - 94,000; Full time

Job summary

Loblaw Companies Limited is seeking a Manager, In-Store & Local Marketing to lead and execute in-store programs for No Frills across Canada. You will partner with Operations, Owners, and agencies to translate brand strategies into store-ready programs, ensuring clear communication and strong execution.

You will drive local initiatives, support community events, and manage campaigns across channels while tracking outcomes and optimizing future efforts in a fast-paced retail environment.

Qualifications

• 3+ years of progressive marketing experience, ideally within retail, grocery, CPG or another multi-location business.
• Strong experience with in-store marketing, retail program execution or marketing operations.
• Experience supporting local marketing, community sponsorships, or B2C multi-location marketing programs.
• Demonstrated ability to manage complex projects involving multiple stakeholders, timelines and deliverables.
• Strong attention to detail with a track record of delivering high‑quality execution.
• Experience working with creative agencies and managing creative development and approval processes.

Responsibilities

• Lead the development and execution of in-store marketing and signage programs across the No Frills store network.
• Partner with Operations teams to ensure programs are practical, communicated, and executed in stores.
• Manage projects from briefing through development, approvals, production, distribution and store execution.
• Identify opportunities to simplify and improve in-store marketing processes and the Owner/store experience.
• Support local marketing programs for 300+ No Frills stores with tools and guidance for Owners.
• Assist with community events, sponsorships, grand openings and store-specific marketing opportunities.
• Lead coordination of campaigns with external partners, ensuring alignment with brand priorities.
• Translate objectives into clear campaign plans and manage budgets, timelines, and deliverables.
• Collaborate with teams to improve in-store customer experience and marketing effectiveness.

Skills

In-store marketing

Retail program execution

Local marketing

Project management

Attention to detail

Agency collaboration

Owned channels

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Manager, In-Store & Local Marketing (12 month contract)

Why is this role important?

The Manager – In-Store & Local Marketing plays a critical role in bringing the No Frills brand to life across more than 300 stores and the communities they serve.

This role sits in the No Frills marketing team supporting in-store excellence and our No Frills Owners, translating brand and campaign strategies into clear, effective programs that can be successfully executed at store level.

You will support in-store marketing and local marketing initiatives while partnering closely with Store Operations, Promotions, Owners, Loblaw Agency, Loblaw Media and other internal and external partners. Success in this role requires strong executional excellence, attention to detail and the ability to manage multiple programs and stakeholders in a fast-paced retail environment.

What you'll do:

In-Store Marketing & Execution

• Lead the development and execution of in-store marketing and signage programs across the No Frills store network.
• Partner closely with national and regional Operations teams to ensure marketing programs are practical, clearly communicated and successfully executed in stores.
• Manage projects from briefing through creative development, approvals, production, distribution and store execution.
• Identify opportunities to simplify and improve in-store marketing processes and the Owner/store experience.

Local Marketing & Owner Support

• Support local marketing programs for more than 300 No Frills stores, ensuring Owners have the tools, resources and guidance needed to effectively market within their communities.
• Support local initiatives including community events, sponsorships, grand openings and other store-specific marketing opportunities.
• Act as a key Marketing partner for Owners and Operations teams, helping resolve marketing questions and executional challenges.

Campaign & Channel Execution

• Lead the execution of key brand campaigns and programs, ensuring activity aligns with annual brand objectives and campaign priorities.
• Partner with Loblaw Agency and other internal and external partners to manage creative development, reviews and approvals with multiple stakeholders.
• Support the execution and coordination of owned marketing channels, including in-store, flyer, email and SMS.
• Ensure consistency between national marketing campaigns and the customer experience at store level.

Planning, Insights & Measurement

• Translate brand and portfolio objectives into clear campaign and program plans.
• Use customer, business and store insights, along with learnings from previous programs, to improve future execution.
• Partner with Marketing leaders to establish clear objectives and success measures for key initiatives.
• Manage program budgets, timelines and deliverables, identifying risks and resolving issues proactively.

Innovation & Continuous Improvement

• Collaborate with Marketing, Pricing/Promotions, Operations and agency partners to identify new ways to improve the in-store and local customer experience.
• Bring forward ideas that improve marketing effectiveness, simplify execution for stores and strengthen the No Frills brand within local communities.

What you bring

• 3+ years of progressive marketing experience, ideally within retail, grocery, consumer packaged goods or another B2C multi-location business.
• Strong experience with in-store marketing, retail program execution or marketing operations.
• Experience supporting local marketing, community sponsorships, or B2C multi-location marketing programs.
• Demonstrated ability to manage complex projects involving multiple stakeholders, timelines and deliverables.
• Strong attention to detail with a track record of delivering high‑quality execution.
• Experience working with creative agencies and managing creative development and approval processes.
• Understanding of owned marketing channels such as flyer, email, SMS and in‑store communications.
• Ability to translate marketing strategy into clear, actionable execution plans.
• Comfort using data, customer insights and program results to inform decisions and improve future programs.
• Strong budget management, organizational and project management skills.
• Excellent communication and relationship‑building skills, with the ability to work effectively across Marketing, Operations, agencies and store partners.
• A practical, solutions‑oriented mindset and the ability to navigate competing priorities in a fast‑paced retail environment.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long‑standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note: Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :$68,000.00 - $93,500.00 / 68.000,00$ - 93.500,00$ (per year / par an)A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position.