Manager, HNW Brand Experience (12 Month Contract)

IG Gestion de patrimoine; Toronto, Winnipeg; Hybrid; CAD 78,000 - 106,000; Full time

Benefits offered by this job

Hybrid & flex work arrangements

Inclusive culture and diversity

Job summary

IG Wealth Management, part of IGM Financial Inc., seeks a Manager, HNW Brand Experience to drive marketing for high-net-worth client experience, business owner content, and the IG Private Company Advisory brand.

You will own research, planning, development and implementation of marketing initiatives, collaborating across teams with a results-driven mindset. Hybrid work and a strong focus on growth are offered.

Qualifications

• Minimum 5–7 years of marketing experience, preferably in financial services or luxury client experience.
• Bachelor’s degree in marketing or equivalent.
• Demonstrate strong AI literacy and ability to use AI tools for research, strategy, content development and optimization.
• Strong strategic planning and communications capabilities.

Responsibilities

• Plan, execute, promote and expand the HNW client & PCA email journey and programs.
• Measure and evaluate program effectiveness against benchmarks.
• Create and maintain HNW client, business owner & PCA marketing assets (communications, collateral, digital assets).
• Lead PCA website content maintenance and searchability with the digital team.
• Plan and implement the PCA social media strategy.
• Support the expansion of the HNW client offering and branding.
• Translate the HNW client experience strategy into tactical plans.

Skills

Marketing experience

AI literacy

Strategic thinking

Relationship management

Communication skills

Collaboration

Education

Bachelor’s degree in marketing

Tools

MS Office

AI tools

Social media

Job description

Location: Toronto/Winnipeg

IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Division: Marketing

Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.

With a vision to inspire financial confidence, IG Wealth Management is recognized as one of Manitoba’s Top Employers, Canada’s Top 100 Employers, and Best Diversity Employers, aiming to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.

The Role:

As a member of our HNW Marketing team at IGM, you will be joining a highly collaborative group with experience and passion for delivering innovative solutions for our clients, advisors, and employees using the latest technology and insights.

Reporting to the Director, HNW Brand Experience, the Manager, HNW Brand Experience will focus on three key initiatives; executing the marketing plans for our High-Net-worth client experience, our business owner content, as well our IG Private Company Advisory (PCA) brand; a direct to business owner sub-brand of IGWM. This role will be responsible for researching, planning, developing and implementing marketing initiatives related to these three key focus areas. It involves proactive ownership, independent drive, multi-team collaboration, stakeholder management as well as a proven results-driven mindset.

IG Private Company Advisory provides strategic and transaction advisory services for businesses with annual sales between $20 million and $1 billion.

Key Responsibilities

• Plan, execute, promote and expand our HNW client & PCA email journey and program(s).
• Measure and evaluate program effectiveness against internal and external benchmarks.
• Plan and execute the creation and maintenance of HNW client, business owner & PCA focused marketing assets, namely communications, collateral, digital assets, etc. to support business growth
• Working with our digital team, lead the maintenance and enhancement of the PCA website content and searchability.
• Plan and execute the PCA social media strategy
• Support the expansion of our HNW client offering and branding
• Translates the HNW client experience strategy into tactical plans

Qualifications

• A minimum of 5-7 years of Marketing experience, preferably in financial services and/or in a luxury client experience role.
• Bachelor’s degree in marketing or equivalent experience.
• Demonstrate strong AI literacy and the ability to use various AI tools to improve marketing research, strategy, content development and overall optimization, while applying sound judgment around accuracy.
• Strong strategic planning/thinking, marketing and communications capabilities.
• Proven success working with sales distribution and other stakeholders.
• Strong relationship management and influencing skills.
• Ability to work both strategically and at a hands-on, “roll up your sleeves” level to get things done
• Proficiency in MS Office suite, AI tools, social media
• Strong problem-solving skills and attention to detail.
• Excellent written and verbal communication skills.

Knowledge/fluency of French and English is an asset but not required.

The expected annual base salary range (prorated for the term) for this role is $77,500 - $105,500 which is determined based on geographic location and candidate’s skills, knowledge and experience. In addition to base salary, this role is eligible for paid time off (prorated for the term).

Benefits

• WORK LIFE BALANCE: hybrid & flex work arrangements.
• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

IG is an accessible employer committed to providing a barrier- free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

We thank all applicants for their interest in IG Wealth Management; however, only those candidates selected for an interview will be contacted.

Please apply before November 20 2026.