Manager, GTM Evolution

Lululemon Athletica Inc.; Vancouver; Hybrid; CAD 116,000 - 153,000; Full time

Benefits offered by this job

Extended health and dental benefits

Mental health plans

Paid time off

Retirement plan matching

Parenthood top-up

Job summary

lululemon Athletica Inc. in Vancouver seeks a self-starter leader to drive Go-To-Market evolution across the value chain.

You will guide complex, cross-functional initiatives, report to the GTM Evolution leadership team, and help shape a KPI-driven, guest-centered go-to-market engine. This role emphasizes strategic thinking, stakeholder alignment, and timely delivery of workstreams with a bias for action in a fast-paced retail environment.

Qualifications

• Minimum of 5+ yrs of relevant professional experience in this field, including consulting and/or direct business management.
• Deep understanding of apparel value chain, specifically the product creation and/or brand activation.
• Strong facilitation and problem-solving skills to drive alignment and innovative solutions.
• Ability to drive problem solving process: frames problems, guides analytical modelling, and through analysis provides insights into solutions.
• Drive continuous improvement and increased efficiency and effectiveness as business needs shifts.
• Proven track record of building relationships, establishing rapport, credibility and trust.
• Self-motivated, detail-oriented, multi-tasker in a fast-paced environment.
• Resourceful, able to navigate an organization independently and comfortable with ambiguity.

Responsibilities

• Ensure on-time delivery of workstreams and raise risks to GTM Evolution leadership.
• Lead complex and impactful initiatives under the transformation umbrella.
• Support exec reporting, materials, updates, and documentation for decision making.
• Clarify strategic questions, design solutions, manage projects and document outcomes.
• Identify strategic decisions, process improvements, and tooling capabilities across the value chain.
• Build trusted relationships and secure buy-in for ongoing initiatives.
• Act as internal advisor to cross-functional leaders to define problems and develop options.
• Map detailed operational processes and capability models.
• Collaborate with Enterprise Transformation, product management, change management, and other teams to meet objectives.

Skills

5+ years experience

Facilitation

Problem-solving

Stakeholder management

Leadership

Job description

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who are we

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Go-To-Market Evolution Team sits at the heart of the end-to-end value chain transformation of how lululemon operates. We are accountable for architecting the future-state vision and GTM engine while providing strategic support, evaluating & driving synergies, to drive discipled, measurable progress to deliver that vision.

We are experts in how all the functional processes come together to make up our go-to-market value chain. This provides us the unique ability to bring voice to trade-offs as we identify, design, and deliver evolutions that are best for the business, our teams, and our guest.

We always have the guest in mind when we identify, and drive integration needs across the value chain and make recommendations for action in alignment with the luluemon’s overall strategy. The team members are essential thought partners with several areas of the Company, including executive leadership, brand, merchandising, planning, design, supply chain and other functions that support how we create and sell our product.

This means taking a holistic approach to meet our guest expectations by improving our GTM engine, including processes and timelines, establish a KPI driven approach on how we go to market that complements our creativity, and increase our partner collaboration while yielding higher quality processes, better strategy integration and an authentic engagement with all involved parties.

The selected candidate will be a self-starter with an entrepreneurial spirit and team leader who can provide drive future growth opportunities, along with strategic direction and prioritization while integrating cross-functional strategies into the GTM process.

core responsibilities

This person will ensure on-time delivery of workstreams, raise risks and flags to the GTM Evolution leadership team as well as lead complex and impactful initiatives and work-streams underneath the overall transformation umbrella. They will support their leader in exec reporting, materials, updates, and other documentation as needed and will support effective decision making.

• Each day will look different in your project-based role, including activities like clarifying strategic questions, design solutions, project managing your workstream, and document creation.
• Enhance the GTM process by identifying strategic decisions, desired process, and tooling capabilities and solutions, with the entire value chain in mind.
• Build trusted relationships at many levels of the organization to provide clarity and garner buy-in for ongoing initiatives.
• Act as an internal advisor to cross-functional leaders to define the problem, develop options, and design solutions.
• Conduct and/or guide detailed operational process mapping and capability modelling.
• Collaborate with other teams involved in business transformation programs – including enterprise transformation, product management, change management, communications, learning/training, org design, etc. to plan and deliver against transformation objectives on-time and on-budget

qualifications

• Minimum of 5+ yrs of relevant professional experience in this field of work, including consulting and/or direct business management
• Deep understanding of apparel value chain, specifically the product creation and/or brand activation Value Chain
• Strong facilitation and problem-solving skills to drive alignment and innovative solutions
• Ability to drive problem solving process: frames problems, guides analytical modelling, and through analysis provides insights into solutions
• Drive continuous improvement and increased efficiency and effectiveness as business needs shifts
• Proven track record of building relationships, establishing rapport, credibility and trust
• Self-motivated, passionate, detail-oriented, multi-tasker extraordinaire who thrives in a fast-paced environment
• Resourceful, able to navigate an organization independently and comfortable with ambiguity

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from $116,200 - $152,600 CAD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series to name a few

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

• Hybrid ; In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.

lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.