Manager, Growth & Commercial Activation, Vitality

Manulife; Toronto; Hybrid; CAD 93,000 - 143,000; Full time

Job summary

Manulife seeks a Manager, Growth & Commercial Activation, Vitality to lead activation strategies driving advisor engagement, customer adoption, and growth for the Vitality program. You will coordinate with Sales, Marketing, Product and Distribution to translate priorities into market-ready plans across Traditional and Entrepreneurial channels, based in Waterloo, Ontario.

You will own go-to-market roadmaps, define audiences, measures, and collaborate across teams to launch initiatives, monitor

Qualifications

• 5+ years of experience in commercial activation strategy, marketing, product management, sales enablement, business development, or related commercial roles.
• 3+ years of experience leading cross-functional initiatives involving multiple stakeholders and business functions.
• Experience developing and executing integrated commercial activation strategies, activation plans, or growth initiatives that drive measurable business outcomes.
• Strong analytical skills with experience using advisor, market, sales, or performance data to inform decisions and recommendations.
• Proven ability to influence stakeholders and drive alignment across multiple teams in a matrixed organization.
• Excellent communication, presentation, relationship-management, and problem-solving skills.
• MBA, Master's degree, or relevant professional designation.

Responsibilities

• Develop and maintain the commercial activation strategy for the Vitality portfolio.
• Translate Vitality business priorities into clear and actionable market activation plans.
• Define target audiences, objectives, value propositions, positioning, messaging, channels, activation approaches, and measures of success.
• Develop differentiated commercial activation approaches based on advisor segment, firm, distribution model, and market opportunity.
• Partner closely with Traditional and Entrepreneurial Sales leaders to develop channel-specific activation strategies that reflect advisor needs, market opportunities, and business priorities.
• Develop integrated go-to-market plans for priority initiatives, including advisor engagement, marketing, communications, digital activation, launch sequencing, and performance measurement.
• Leverage advisor, market, competitive, and performance insights to identify opportunities, improve engagement, and optimize commercial activation strategies.
• Lead cross-functional planning across Sales, Marketing, Product, Operations, Technology, and other business partners to ensure successful delivery of go-to-market initiatives.
• Develop and maintain the annual Vitality go-to-market roadmap and commercial calendar, ensuring activities are appropriately prioritized, sequenced, and aligned to business objectives.
• Determine the role of events and advisor engagement activities within broader activation plans and ensure they support defined commercial outcomes.
• Establish performance measures for commercial activation initiatives and monitor advisor engagement, activation, and growth outcomes.
• Conduct post-launch reviews, identify improvement opportunities, and recommend changes based on performance results and field feedback.
• Support business planning, business case development, leadership updates, and strategic recommendations related to Vitality growth priorities.

Skills

Analytical skills

Cross-functional influence

Communication skills

Market/advisor insights

Education

University degree in Business, Marketing, Commerce, Communications, Economics, or related discipline

Job description

The Manager, Growth & Commercial Activation, Vitality is responsible for developing and executing commercial activation strategies that drive advisor engagement, customer adoption, and business growth for the Vitality program. Working closely with Sales, Marketing, Product, and Distribution partners, this role translates Vitality priorities into integrated activation plans that bring the Vitality value proposition to market. The successful candidate will lead strategic growth initiatives across Traditional and Entrepreneurial distribution channels, using advisor insight, market opportunities, product propositions, communications, and activation strategies to drive measurable outcomes. This is an opportunity to own a critical growth lever for the business while helping shape how advisors and customers experience one of Manulife's most distinctive offerings.

Position Responsibilities:

• Develop and maintain the commercial activation strategy for the Vitality portfolio.

• Translate Vitality business priorities into clear and actionable market activation plans.

• Define target audiences, objectives, value propositions, positioning, messaging, channels, activation approaches, and measures of success.

• Develop differentiated commercial activation approaches based on advisor segment, firm, distribution model, and market opportunity.

• Partner closely with Traditional and Entrepreneurial Sales leaders to develop channel-specific activation strategies that reflect advisor needs, market opportunities, and business priorities.

• Develop integrated go-to-market plans for priority initiatives, including advisor engagement, marketing, communications, digital activation, launch sequencing, and performance measurement.

• Leverage advisor, market, competitive, and performance insights to identify opportunities, improve engagement, and optimize commercial activation strategies.

• Lead cross-functional planning across Sales, Marketing, Product, Operations, Technology, and other business partners to ensure successful delivery of go-to-market initiatives.

• Develop and maintain the annual Vitality go-to-market roadmap and commercial calendar, ensuring activities are appropriately prioritized, sequenced, and aligned to business objectives.

• Determine the role of events and advisor engagement activities within broader activation plans and ensure they support defined commercial outcomes.

• Establish performance measures for commercial activation initiatives and monitor advisor engagement, activation, and growth outcomes.

• Conduct post-launch reviews, identify improvement opportunities, and recommend changes based on performance results and field feedback.

• Support business planning, business case development, leadership updates, and strategic recommendations related to Vitality growth priorities.

Required Qualifications:

• 5+ years of experience in commercial activation strategy, marketing, product management, sales enablement, business development, or related commercial roles.

• 3+ years of experience leading cross-functional initiatives involving multiple stakeholders and business functions.

• Experience developing and executing integrated commercial activation strategies, activation plans, or growth initiatives that drive measurable business outcomes.

• Strong analytical skills with experience using advisor, customer, market, sales, or performance data to inform decisions and recommendations.

• Proven ability to influence stakeholders and drive alignment across multiple teams in a matrixed organization.

• Excellent communication, presentation, relationship-management, and problem-solving skills.

• University degree in Business, Marketing, Commerce, Communications, Economics, or a related discipline.

Preferred Qualifications:

• Experience within insurance, financial services, health engagement, loyalty, wellness, or customer engagement businesses.

• Experience supporting advisor, distribution, broker, or channel-based growth strategies.

• Strong understanding of customer segmentation, value proposition development, positioning, advisor engagement, and market activation.

• Experience working across Sales, Marketing, Product, and Digital teams to bring new initiatives to market.

• Experience developing business cases, growth strategies, commercial plans, or customer engagement programs.

• MBA, Master's degree, or relevant professional designation.

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [e-mail] .

Referenced Salary Location

Waterloo, Ontario

Modalidades de Trabajo

Híbrido

Salary range is expected to be between

$93,390.00 CAD - $143,390.00 CAD

Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual. El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a [e-mail] para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con [e-mail] para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.