Manager Graduate Marketing and Recruitment

University of Guelph; Guelph; On-site; CAD 72,000 - 90,000; Full time

Job summary

A leading educational institution in Guelph is looking for a Manager of Graduate Marketing and Recruitment to develop marketing strategies aimed at increasing graduate applications. The ideal candidate will possess a strong background in digital marketing, excellent communication skills, and a collaborative mindset. This temporary role is critical for attracting and retaining high-quality graduate students and offers development opportunities within a diverse environment.

Qualifications

• Minimum of 3 years of experience in marketing and student recruitment.
• Strong digital marketing understanding including content creation and SEO.
• Exceptional communication and presentation abilities.

Responsibilities

• Design and implement targeted marketing strategies.
• Oversee digital platforms and manage the Digital Content & Creative Services Officer.
• Develop and lead recruitment initiatives representing the University at graduate fairs.

Skills

Digital marketing

Project management

Communication skills

Collaboration

Analytical skills

Education

Undergraduate degree in Marketing, Communications, Business Administration

Master’s degree preferred

Job description

Location:

Guelph, CA, N1G 2W1

Primary Category Page: Staff and Management

Division: Graduate and Postdoctoral Studies

Requisition ID: 1635

Department: Graduate Marketing

This position is represented by the agreement between the Professional Staff Association and the University of Guelph

Temporary full-time from 09/02/2025 to 09/01/2027

If you are a current employee of the University of Guelph you must apply on the internal Career Page in order to be considered as an internal applicant.

Career Opportunities (sapsf.com)

General Purpose

The Office of Graduate & Postdoctoral Studies (OGPS) at University of Guelph is seeking an innovative, collaborative, and results-oriented Manager, Graduate Marketing and Recruitment to lead the development of a central prospective graduate student experience aimed at increasing graduate applications and enrolment. In this pivotal role, you will utilize your passion for education and demonstrated ability to craft compelling messaging that appeals to diverse audiences to drive forward-thinking marketing initiatives, formulate strategic recruitment methods, and support post-offer engagement to attract, enroll, and retain top-tier graduate students globally.

Reporting to the Director, OGPS, you will excel in collaborative settings, working across colleges and aligning with central Communications & Marketing standards. Your proficiency in digital marketing, outreach, and brand expansion, combined with your capability to balance strategic vision with operational execution, will ensure our graduate programs are competitive, accessible, and attractive to a diverse audience. This role is vital in shaping the future of graduate studies at the University of Guelph by fostering a cohesive and dynamic student journey from initial interest to application and enrolment.

Duties And Responsibilities

• Design and implement targeted marketing strategies to promote graduate programs and support new program launches.
• Oversee the Digital Content & Creative Services Officer, and manage related digital platforms, ensuring alignment with institutional branding and audience needs.
• Collaborate with academic units, alumni networks, and educational partners to enhance program credibility and visibility.
• Develop and lead recruitment initiatives, representing the University at graduate fairs and delivering engaging presentations.
• Provide post-offer supports to incoming students, reducing barriers to enrollment and fostering community through initiatives like graduate student ambassadors and organizing graduate orientation.
• Analyze trends and data to refine marketing strategies and enrollment approaches, ensuring continuous improvement and new program success.
• Implement templates and tools used across colleges and graduate programs to ensure consistency in engagement, interaction, and quality.
• Ensure university graduate application and enrolment growth targets are met.
  
  

Requirements

• Undergraduate degree in Marketing, Communications, Business Administration, or a related field, with a preference for a Master’s degree.
• Minimum of 3 years of experience in marketing and student recruitment, ideally within a higher education setting, or a similar sales field requiring target outcomes. A combination of relevant education and experience may be considered.
• Strong digital marketing understanding and skill, including content creation, SEO/SEM, and social media management.
• Exceptional communication and presentation abilities.
• Proven project management skills and the ability to prioritize effectively, to ensure outcomes.
• A collaborative mindset and commitment to fostering an inclusive and supportive environment.
• A valid driver’s license.
  
  

Employee Type: Temporary

Position Number: 10920358

Classification: P&M FT- Band 05

Professional/Managerial Salary Bands

The target hiring salary for this position is minimum and up to 96% of midpoint for the salary grade.

• Tentative evaluation; subject to committee review.
  
  

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution.

Posting Date: 07/28/2025

Closing Date: 08/08/2025