Manager, External Communications and Public Relations

belairdirect; Toronto; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

A leading company in the insurance sector seeks a Manager of External Communications and Public Relations in Toronto. This role involves developing strategic communication plans, managing media relations, and maintaining the corporate reputation. The successful candidate will bring excellent writing skills, strong leadership abilities, and a commitment to advancing the brand's visibility in the market.

Benefits

Financial rewards program

Employee Share Purchase Plan

Extensive flex pension and benefits package

Flexible work arrangements

Annual wellness account

Learning and development programs

Community Impact program

Qualifications

• A minimum of eight (8) years of relevant experience in marketing, communications, corporate affairs or external communications.
• Proven ability to multitask and manage multiple projects.
• Can prioritize work in an environment with multiple deadlines.

Responsibilities

• Develop and execute communication strategies to enhance brand visibility.
• Oversee media relations and manage inquiries to protect brand reputation.
• Lead and manage a team with direct reports within the Corporate Communications team.

Skills

Excellent writing and communication skills

Ability to create alignment among stakeholders

Strong leadership skills

Bilingualism (French / English)

Education

Bachelor's degree in communications/journalism/public relations

Job description

Manager, External Communications and Public Relations

Join to apply for the Manager, External Communications and Public Relations role at belairdirect

Manager, External Communications and Public Relations

Join to apply for the Manager, External Communications and Public Relations role at belairdirect

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About The Role

From coast-to-coast, our inspiring colleagues are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. With our team, you’ll bring this purpose to life every day by living our Values, being open to change, and pursuing your goals.

At belairdirect, we’ll give you countless opportunities to learn and grow, alongside a diverse and passionate community of experts – the best the industry has to offer. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

We’re looking for a Manager, External Communications and Public Relations, to join our team!

In this role, you will support the direct-to-consumer business line working with the belairdirect brand, as part of Intact Financial Corporation’s Corporate Communications team. This is a full-service communications team of experts that support the business objectives and strategic roadmap.

The successful candidate will report to the Director of Communications, Direct Distribution.

As a Manager, External Communications and Public Relations, you will work closely with stakeholders across the organization to develop and deliver communications that raise brand awareness, protect and enhance the corporate reputation, and contribute to belairdirect’s business objectives.

What You’ll Do Here

• Strategic communications planning: develop and execute comprehensive external communication strategies that align with the organization’s objectives and enhance the brand’s visibility and reputation in the consumer market across Canada.
• Oversee media relations efforts in both French and English, proactively pitching stories and sourcing storytelling opportunities to drive positive coverage, and managing inquiries to ensure balanced coverage that protect’s the brand’s reputation.
• Managing issues and crisis communications on an as-needed basis, liaising with and working alongside colleagues from across the organization.
• Support a wide range of campaigns and programs with internal and external partners.
• Respond to requests from various stakeholders, including expertly writing, editing and proofreading a range of communication materials such as news releases, key messages, and communication plans.
• Showcasing that natural storytelling ability across different communication channels and mediums.
• Use your stellar writing and creative skills to develop compelling and engaging communications.
• Ensuring all external communications support belairdirect’s brand and image and are connected to IFC’s corporate objectives and strategy.
• Guide executive communications and thought-leadership positioning for belairdirect leaders
• Identify and execute on employer brand opportunities on the brand’s LinkedIn channel.
• Consult on belairdirect customer communications to ensure alignment with brand tone and narrative.
• Actively support team-wide collaborative initiatives such as employee townhalls and transformational initiatives.
• Build and maintain relationships with stakeholders across the company, including corporate communications, government relations, marketing, strategy, legal, internal communications and other brands.
• Oversee third-party vendor and external supplier management.
• Lead and manage a team with direct report(s) while serving as a leader on the broader Corporate Communications team.
  
  

What You’ll Bring To The Table

• Bachelor's degree in communications/journalism/public relations, or any combination of equivalent education and experience.
• A minimum of eight (8) years of relevant experience in marketing, communications, corporate affairs or external communications.
• Excellent writing and communication skills.
• Ability to create alignment among multiple stakeholders.
• Proven ability to multitask and manage multiple projects and expectations simultaneously.
• Can prioritize work and multi-task in an environment with multiple deadlines and competing demands.
• Strong leadership skills with the ability to influence and build relationships with internal and external partners.
• Team player with a positive attitude.
• No Canadian work experience required however must be eligible to work in Canada.
• Biligualism (French / English) – Need to interact on a regular basis with colleagues accross the country and members of the media.
  
  

What We Offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working Here Means You'll Be Empowered To Be And Do Your Best Every Day. Here Is Some Of What You Can Expect As a Permanent Member Of Our Team

• A financial rewards program that recognizes your success
• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
  
  

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Insurance

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