Manager, Experiential Marketing - 12mth Contract

Loblaw Agency; Brampton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Manager for Experiential Marketing on a 12-month contract. This role involves developing and executing innovative marketing strategies to support brand growth, managing budgets and agency relationships, and ensuring successful onsite activations. The ideal candidate will have a degree in marketing or business and significant experience in event management or marketing.

Qualifications

• 5-8 years of experience in event management, retail, experiential agency, or marketing.
• Willingness to travel, work weekends, and evenings.
• Valid driver’s license.

Responsibilities

• Develop and execute marketing programs and activations supporting growth.
• Manage agencies, budgets, and projects effectively.
• Coordinate with internal stakeholders for flawless onsite activations.

Skills

Project Management

Communication

Creative Problem-Solving

Strategic Thinking

Education

Degree in business, marketing, or related field

Job description

Manager, Experiential Marketing - 12mth Contract

Join us to apply for the Manager, Experiential Marketing - 12mth Contract role at Loblaw Agency.

This role is responsible for developing, implementing, and executing experiential programs to support the strategic growth of Loblaw’s control brands, national brands, and retail banners.

Manager Accountabilities:

1. Collaborate with the Marketing team to develop and execute marketing programs and activations supporting growth.
2. Manage agencies, budgets, and projects effectively.
3. Build and maintain relationships with agencies to drive innovative marketing strategies.
4. Coordinate with internal stakeholders for flawless onsite activations.
5. Work with subject matter experts and agencies on communication and activation programs.
6. Develop marketing strategies with category management and product teams to support sales growth.
7. Evaluate past programs to improve future activations.
8. Manage budgets and develop cost-saving solutions.
9. Coordinate between creative teams and internal departments to ensure compliance and strategic alignment.
10. Monitor projects from inception to post-analysis.
11. Foster organic growth through strong relationships.

Role Requirements:

• Degree in business, marketing, or related field.
• 5-8 years of experience in event management, retail, experiential agency, or marketing.
• Willingness to travel, work weekends, and evenings.
• Valid driver’s license.

Core Competencies:

• Experience managing agency teams and cross-functional partners.
• Strong project management and multitasking skills.
• Excellent interpersonal and communication skills.
• Creative problem-solving and strategic thinking.
• Attention to detail and initiative.
• Ability to work independently in a fast-paced environment.

We are committed to sustainability and social impact, emphasizing environmental, sourcing, and community pillars. We value diversity, equity, and inclusion, and strive to create accessible environments for all candidates and colleagues.

Applicants aged 18 or over must undergo a criminal background check. We encourage candidates to disclose accommodation needs for a fair opportunity.