Manager, Events Marketing

Acuity Insights; Toronto; Remote; CAD 100,000 - 120,000; Full time

Job summary

A leading educational solutions firm in Toronto is seeking a Manager, Events Marketing. This role is pivotal in shaping the event strategy and execution, particularly for the flagship Summit 2026. The successful candidate will balance strategic ownership with hands-on event delivery, driving ROI and pipeline contributions. Strong experience in B2B events is essential. Competitive salary and a remote-first culture with significant growth opportunities offered.

Benefits

Fair, transparent compensation

Learning budget of $3,000 annually

Employee stock options

Remote work flexibility

Comprehensive health coverage

Parental leave top-up

Two-week company-wide closure

Qualifications

• Experience in creating experiences that bring people together.
• B2B event delivery, both virtual and in-person.
• Ability to manage budgets, timelines, and logistics.

Responsibilities

• Lead the flagship Summit 2026 from concept to execution.
• Shape the events roadmap based on data and ROI insights.
• Evaluate every event for lead quality and pipeline contribution.

Skills

Event Leadership

Strategic Ownership

Player-Coach Leadership

Operational Strength

Analytical Approach

Agility

Collaboration

Job description

Events with Impact: Scale Strategy. Prove ROI. Fuel Expansion.

At Acuity Insights, events aren’t just dates on a calendar; they’re powerful stages where we shape conversations in higher education, build trust with partners, and spark demand for our solutions.

As our first Manager, Events Marketing, you’ll step into a role with strong foundations already in place and the rare opportunity to shape the function for its next chapter.

That next chapter means building an event strategy that supports international expansion, ensuring every investment delivers measurable ROI, and turning our flagship Summit into a stand-out industry event. You’ll gain the chance to lead strategy and execution, coach a teammate, and make your mark on how Acuity shows up on the global stage.

If you’ve been looking for an opportunity where your work has a visible, lasting impact and where you can pair hands-on execution with strategic ownership, this is it.

The Role You’ll Play

As our Manager, Events Marketing, you’ll take a strong foundation of conferences, webinars, and our flagship Summit and shape it into a world-class events program.

You’ll balance strategy and execution, making data-driven recommendations on where Acuity should show up on the global stage, how we should invest, and which experiences will deliver the greatest impact. You’ll ground decisions in ROI and pipeline contribution, bringing clarity to conversations with senior leaders and helping the organization align on the right priorities. At the same time, you’ll roll up your sleeves to deliver high-profile events yourself, ensuring both strategy and execution are equally strong.

This is a player-coach role where you’ll manage a Senior Events Marketing Specialist and work closely with cross-functional partners. You’ll bring rigour to event measurement, confidence in making tradeoffs, and creativity in shaping the event experiences that fuel the pipeline, elevate our brand, and expand our global reach.

You’ll also play a central role in evolving Summit into a stand-out industry event, building the discipline to measure ROI across all event types, and designing the annual roadmap that guides Acuity into new markets.

How You’ll Contribute

• Lead our flagship Summit. You’ll be the driving force behind Summit 2026, setting the theme, curating the agenda, recruiting speakers and partners, and orchestrating the event from concept to execution.
• Shape the events roadmap. You’ll design the annual strategy, using data and ROI insights to review where Acuity should show up, what to scale back, and how to expand into new markets like the UK, Australia, and New Zealand.
• Bring rigour to ROI. You’ll establish the discipline to evaluate every event, comparing lead quality, pipeline contribution, and brand impact, and use those insights to make confident recommendations about where to invest next.
• Coach and elevate the team. You’ll manage and mentor a Senior Events Marketing Specialist, providing clarity, feedback, and growth opportunities while also stepping in to lead critical events yourself.
• Collaborate across functions. You’ll work shoulder-to-shoulder with Marketing Operations, Product Marketing, RevOps, Sales, Customer Success, and Creative to make sure every event, from first invitation to follow-up campaign, lands with maximum impact.
• Experiment and optimize. You’ll bring fresh ideas to formats, content, and engagement tactics, piloting new approaches while streamlining processes to strengthen, accelerate, and smarten the events engine.

What You’ll Help Make Possible

• A flagship Summit that sets the standard. You’ll evolve our virtual Holistic Success Summit into a must-attend event for higher education leaders, an experience that elevates our brand, sparks meaningful conversations, and drives lasting relationships.
• Events that prove their value. You’ll deliver sponsored conferences, webinars, and owned events that generate high-quality leads, contribute directly to the pipeline, and demonstrate measurable ROI.
• A global stage for Acuity. You’ll chart our entry into new geographies and verticals, ensuring we’re showing up in the right places to build awareness and fuel expansion.
• A scalable events engine. You’ll build the playbooks, processes, and measurement frameworks that make events more efficient, repeatable, and impactful over time.
• A culture of experimentation and growth. You’ll champion an iterative, agile mindset, where progress is valued over perfection, test-and-learn approaches are embraced, and data drives smarter decisions. Every event becomes an opportunity to refine, adapt, and raise the bar together.

Who You’ll Work With

You’ll report to the Director of Marketing and partner closely with:

• Marketing Operations, for performance reporting, attribution, and process improvement
• Product Marketing, for messaging, ICPs/personas, and GTM alignment
• Content, Creative & Digital, for assets, storytelling, registration/landing pages, and amplification
• Customer Success & Sales, for buyer insights, speaker sourcing, event lead capture, and post-event follow-up
• External vendors and agencies, for production, AV, venues, and specialized execution support

You’ll also manage a Senior Events Marketing Specialist, providing coaching, clarity, and smart delegation as a true player-coach.

You’ll be part of a tight-knit, multidisciplinary marketing team that balances depth, experimentation, and care. We move quickly and collaboratively, embracing progress over perfection and learning as we go.

What You Bring to the Table

You get energy from creating experiences that bring people together—sparking conversations, building relationships, and leaving a lasting impression. You’ve been in the thick of B2B events, from buzzing conference floors to virtual stages, and you know the magic happens when strategy and execution come together seamlessly.

You’re equal parts planner and strategist. You can wrangle budgets, timelines, and vendors with ease, but you also light up when curating themes, shaping agendas, and deciding where events can make the biggest impact.

You thrive as a player-coach, someone who can mentor a teammate with clarity and care, while still rolling up your sleeves to lead a flagship event yourself. You’re collaborative at heart, comfortable navigating multiple stakeholders, and resilient when things change (because in events, they always do).

Most of all, you’re excited by the opportunity to build on a strong foundation and help build what’s next: an events engine that drives growth, proves its ROI, and takes Acuity onto a bigger stage across North America and into new markets around the world.

• Event Leadership. You’ve delivered B2B events end-to-end, virtual, in-person, and conferences, and know how to make both the big picture and the details sing.
• Strategic Ownership. You’ve built or shaped event strategies, deciding where to invest and how to measure success.
• Player-Coach Leadership. You’ve guided others while still taking the lead on high-profile work yourself.
• Operational Strength. You’re skilled at managing budgets, contracts, logistics, and on-the-ground execution.
• Builder’s Mindset. You’ve helped take something solid and scale it into something great, strengthening processes and creating repeatable wins.
• Analytical Approach. You use data to tell the story of impact, refine strategy, and make confident decisions.
• Agility. You roll with shifting priorities and unexpected challenges, finding solutions and keeping momentum.
• Collaboration. You’ve worked across teams, building alignment and trust to deliver outcomes that matter.

What Success Looks Like

Success in this role starts with hitting the ground running, taking ownership of high-priority events while building the strategies, processes, and partnerships that take our events program to the next level.

In your first few months, success looks like:

• Taking the reins on Summit 2026 planning, establishing the theme, securing speakers, and setting a clear execution path.
• Quickly building strong cross-functional relationships with Marketing, Sales, and Customer Success to align event goals with business outcomes.
• Managing logistics and vendor partnerships with confidence, while introducing more consistency and structure into planning and reporting.
• Providing clarity and direction for the Senior Events Marketing Specialist, ensuring the team is focused, supported, and set up to succeed.
• Bringing an early lens of ROI, tracking performance data, asking the right questions, and surfacing opportunities for smarter investment.

By six months and beyond, success means:

• Delivering Summit 2026 as a high-impact, pipeline-driving flagship event that elevates Acuity’s industry presence.
• Designing and securing alignment on the FY27 events roadmap, with clear priorities, ROI discipline, and expansion pathways into new markets.
• Establishing reliable reporting processes that demonstrate how events contribute to pipeline, brand visibility, and strategic growth.
• Being recognized as a trusted partner and strategic voice across the organization, bringing clarity, building alignment, and keeping complex initiatives on track.
• Elevating the events function into a disciplined, scalable growth driver, with playbooks and processes that allow the team to move faster and with greater impact.

How We Support You

You do your best work when you’re trusted to lead with autonomy, given room to grow, and supported with the resources you need to make an impact. At Acuity, we design our support with that in mind, so you can focus on building, learning, and shaping what’s next in your career.

• Fair, transparent compensation. The hiring salary range for this role is $100,000 – $120,000 CAD, within a broader internal pay band. Final offers reflect experience, scope, market alignment, and internal equity.
• Learning that grows with you. A $3,000 annual learning budget for professional or personal growth, plus mentorship and peer learning opportunities across the team.
• Shared success. Access to employee stock options so you benefit from the growth you help create.
• Flexibility and balance. We’re remote-first across Canada, with up to six weeks per year to work internationally. You set your own hours. We shut down for two weeks at the turn of the year, and once a month between February and November, we take a company-wide Friday off together — our “Acuity Days.”
• Time to recharge. Two-week company-wide closure at the end and beginning of the year, plus self-directed vacation (most take 4–6 weeks annually).
• Comprehensive care. Health and dental coverage from day one (for you and your dependents).
• Future-proofing. GRSP matching of up to 2% of salary to help you plan long term.
• Family support. Parental leave top-up for 16 weeks beyond EI, no matter your role in growing your family.
• People-first culture. A caring, inclusive environment where balance and belonging are prioritized, and where diverse perspectives shape stronger outcomes.

What to Expect From the Process

We view hiring as a two-way conversation. Our goal is to learn about your career journey, abilities, and interests while giving you the insight you need to decide whether this role and team feel like the right fit.

Here are the steps to expect:

1. Application Review. A human carefully reviews your application. You’ll hear back from us whether or not you move forward. Whether you apply directly, are referred, or connect with a recruiter or hiring manager, you’ll be given equal consideration. We don’t use AI to evaluate applications. However, if you don’t meet baseline requirements, like Canadian residency and valid work authorization, you may be automatically screened out.
2. Recruiter Conversation. A phone call to learn more about your background and goals, and to share details about the role, team, company, and culture.
3. Manager Conversation. A video call with your potential manager to explore your relevant experiences and share more about the day-to-day realities of the role and team.
4. Case Study & Team Conversations. You’ll work through a brief case study designed to reflect real scenarios in the role, then meet 1:1 with future teammates to explore alignment and ways of working.
5. Decision & Follow-Up. After consolidating feedback, the hiring manager makes a decision, typically within 2–4 business days.
6. Offer Conversation & References. If it’s a mutual match, we’ll invite you to a conversation to walk through the offer. Any offer is contingent on completing a reference check.

During our conversations, we may use AI-powered note-taking to support focus and accuracy, but all decisions are made by people.

We know our process is a meaningful time commitment, and we truly appreciate the effort and energy you invest in getting to know us. We aim to make every step thoughtful, transparent, and worthwhile, for you as much as for us.

Our Story & Purpose

We believe everyone has incredible potential. At Acuity Insights, our mission is to uncover it, nurture it, and help bring it to life.

Our journey began with a bold idea: to improve how we assess people, not just by academic metrics, but by who they are. In partnership with McMaster University, we developed Casper in 2004 to measure the durable, human skills that matter in health professions and other fields where people work with people. That vision came to life with the founding of Altus Assessments in 2014.

Meanwhile, One45 started in 1998 at the University of British Columbia, helping medical education programs digitize complex processes like curriculum management, scheduling, and assessment. Over time, it became a trusted partner to programs across North America and beyond.

In 2021, Altus Assessments acquired One45, and in 2022, we unified as Acuity Insights, a single, growing organization with a shared purpose and broader vision.

What started as two distinct products is now one integrated mission supported by our Analytics solution, which delivers actionable insights to drive continuous improvement across the learner journey.

Today, our platform supports students and institutions from admissions to graduation across North America, the U.K., Australia, New Zealand and Saudi Arabia.

As we continue to grow, we’re committed to being more than a software provider. We’re trusted thought leaders and valued advisors in higher education, offering practical solutions, strategic insights, and guidance that help our partners make confident, informed decisions.

Life at Acuity Insights

We’re a remote-first team of 130+ people who care deeply about our work and about each other. While we collaborate virtually across time zones, we make space for connection through thoughtful rituals, candid conversations, and the occasional in-person meetup when we can.

Our core values (caring, curious, and driven) shape how we show up for each other, our partners, and the learners and educators we serve. We listen with intention, build with purpose, and hold ourselves to high standards without losing sight of empathy and balance.

We’re committed to inclusion and belonging, not just in principle but in practice. We know that diverse perspectives make us better, more creative, more resilient, and more equipped to solve meaningful problems. Our policies are designed to support equity, flexibility, and well-being.

If you’re looking for purposeful work, room to grow, and a team that’s as thoughtful as it is ambitious, we hope you’ll consider joining us.