Manager, Digital Retail & eCommerce

Maple Leaf Sports & Entertainment Ltd.; Toronto; On-site; CAD 80,000 - 90,000; Full time

Job summary

Maple Leaf Sports & Entertainment Partnership (MLSE) is seeking an experienced digital commerce leader to own the day-to-day operation and growth of our Real Sports online store and memorabilia auction platform. Reporting to the Director of Merchandise & Retail Operations, you will drive revenue, conversion, and an exceptional fan shopping experience.

This hands-on role blends commercial ownership with merchandising, analytics, platform management and customer experience.

Qualifications

• 5-8+ years of eCommerce or digital commerce experience.
• Strong hands-on Shopify experience; Shopify Plus preferred.
• Experience owning or materially influencing an eCommerce P&L and targets.
• Strong digital merchandising, conversion optimization, and customer experience capabilities.
• Vendor, agency and cross-functional stakeholder management skills.
• Comfort operating in a fast-paced environment with launches, events and peaks.

Responsibilities

• Own the Real Sports online storefront and memorabilia auction experience.
• Lead site merchandising calendar, product launches, collections, promotions and campaigns.
• Identify and prioritize initiatives to improve conversion, AOV, repeat purchases and revenue.
• Build a digital commerce roadmap aligned to fan needs.
• Own weekly and monthly performance reporting across revenue, conversion, traffic, AOV, units per transaction, retention and promos.
• Translate performance trends into actions for merchandising, marketing, operations and tech partners.
• Partner with finance on forecasts, targets and commercial planning.
• Merchandise with Buying and brand teams to launch products and optimize collections.
• Improve site navigation, search, product pages, checkout, promotions, shipping, returns and auction journey.
• Use customer insights and testing to reduce friction and enhance the fan experience.
• Manage relationships with Shopify, Commerce Dynamics and our fulfillment partner.
• Prioritize enhancements and ensure site health for launches and events.
• Collaborate with inventory, fulfillment, customer service and technology teams to improve reliability and scalability.
• Develop dashboards and reporting that make performance easy to understand and act on.
• Establish a test-and-learn approach to continuously improve the digital business.

Skills

eCommerce Leadership

Shopify

P&L Management

Stakeholder Management

Tools

Shopify Plus

Job description

Powered by Passion. United by Purpose. Build for Impact. At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one. We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose. From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. We bring these teams – and world‑class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca‑Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club. Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities -- and we’re just getting started. This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves. So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team. ** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. **

Job Description

Own and grow the Real Sports Apparel digital commerce business across the online apparel store and memorabilia auction platform, with accountability for revenue, merchandising, customer experience and operational performance.

About the Role

Real Sports is seeking an experienced digital commerce leader to own the day-to-day operation and growth of our eCommerce business across the Real Sports online store (shop.realsports.ca) and Real Sports memorabilia auction platform (auctions.realsports.ca). Reporting to the Director of Merchandise & Retail Operations, this individual will be accountable for delivering an exceptional fan shopping experience while driving online revenue, conversion, customer retention and operational excellence. This is a hands-on leadership role that blends commercial ownership, digital merchandising, analytics, platform management and customer experience. The successful candidate will be equally comfortable setting priorities, interpreting performance data and executing alongside internal teams and external partners.

Key Responsibilities

• Digital Commerce Leadership Own the Real Sports online apparel storefront and memorabilia auction experience.
• Lead the site merchandising calendar, including product launches, collections, promotions and seasonal campaigns.
• Identify and prioritize initiatives that improve conversion, average order value, repeat purchase and overall digital revenue.
• Build and maintain a clear digital commerce roadmap aligned to business priorities and fan needs.
• Commercial Performance Own weekly and monthly performance reporting across revenue, conversion, traffic, average order value, units per transaction, customer retention and promotional effectiveness.
• Translate performance trends into clear actions for merchandising, marketing, operations and technology partners.
• Partner with finance and business leaders on forecasts, targets and commercial planning.
• Merchandising & Fan Experience Partner with Buying and brand teams to launch products, optimize collections and strengthen product presentation.
• Continuously improve site navigation, search, product detail pages, checkout, promotions, shipping, returns and the auction journey.
• Use customer insights, behavioural data and testing to reduce friction and improve the end‑to‑end fan experience.
• Platforms, Operations & Partners Manage relationships with Shopify (shop.realsports.ca), Commerce Dynamics (auctions.realsports.ca) and our eCommerce fulfillment partner.
• Prioritize enhancements, coordinate implementation and ensure strong site health and operational readiness for key launches and events.
• Work cross‑functionally with inventory, fulfillment, customer service and technology teams to improve reliability and scalability.
• Analytics & Optimization Develop practical dashboards and reporting that make performance easy to understand and act on.
• Establish a test‑and‑learn approach to continuously improve the digital business.

Qualifications

• 5-8+ years of eCommerce or digital commerce experience within retail, DTC, apparel, sporting goods or a related consumer business.
• Strong hands‑on experience with Shopify; Shopify Plus experience is preferred.
• Demonstrated experience owning or materially influencing an eCommerce P&L and commercial targets.
• Strong digital merchandising, conversion optimization and customer experience capabilities.
• Strong vendor, agency and cross‑functional stakeholder management skills.
• Comfort operating in a fast‑paced environment with high‑profile launches, events and seasonal peaks.
• Nice to Have Experience with memorabilia, auctions or collector marketplaces.
• Nice to Have Experience with licensed merchandise, fan engagement or professional sports.
• Nice to Have Experience with loyalty programs, personalization or lifecycle marketing.

The Candidate

You are a commercially minded eCommerce operator who thinks beyond the website. You understand how merchandising, inventory, technology, fulfillment and customer experience work together to drive a digital retail business. You are energized by high‑profile product drops and fan moments, comfortable making decisions from data, and able to move between strategy and hands‑on execution.

Job Posting Compensation Range/Rate: 80,000-90,000

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email [e-mail]. This email is only for accommodation requests.

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