Manager, Digital Platforms

Hyundai Auto Canada Corp.; Markham; On-site; CAD 75,000 - 85,000; Full time

Job summary

A leading company in the automotive sector is seeking a Manager for Digital Platforms. This role involves overseeing digital activities, managing website enhancements, and collaborating with agencies to improve user experiences. Ideal candidates will have extensive experience in digital management and analytics, particularly within the automotive industry. The position offers a dynamic work environment with opportunities for professional growth and development.

Benefits

Award Winning Work Culture

Health Benefits Start Day One

Car Leasing Program

Flexible Start Times

RRSP Matching

Maternity and Parental Leave Top-Up

Career Development and Mentoring Program

Tuition Reimbursement Support

Qualifications

• 7-10 years of relevant experience in digital management, preferably in automotive.
• Strong knowledge of digital analytics and content management systems.

Responsibilities

• Manage digital activities including website development and SEO.
• Lead website migration and collaborate on user experience enhancements.

Skills

Digital Analytics

Content Management Systems

A/B Testing

Education

Undergraduate Degree

Tools

Adobe Experience Manager

Google Analytics

Job description

Join to apply for the Manager, Digital Platforms role at Hyundai Auto Canada Corp.

Join to apply for the Manager, Digital Platforms role at Hyundai Auto Canada Corp.

The overall responsibility of this position is to manage digital activities including websites, search engine optimization, search engine marketing (SEM), digital web metrics, new showrooms and web maintenance activities and the creation of new online tools and web capabilities on Hyundaicanada.com.

HOW WILL YOU MAKE AN IMPACT

• Lead the development activities on hyundaicanada.com, including new tools, enhancements and capabilities. This includes any new back-end system integrations for the site.
• Lead the website migration process with the support of the Senior Digital Experience Specialist.
• Collaborating with our agencies to enhance user experience through the implementation of A/B tests and personalized features across the website.
• Lead the ongoing updates to the corporate website, including new showrooms, build and price updates and content creation for new pages/tools.
• Work with new digital business development unit on integration points between digital sales (Click to Buy)/digital service applications within Hyundaicanada.com or secondary digital touchpoints (events, auto shows and dealerships).
• Analyze performance and develop reports that measure the effectiveness of key digital performance indicators.
• Lead all search related activity with third party vendors including search engine marketing (Innocean media team) and search engine optimization.
• Provide direction, guidance to and oversight of the Information Technology (IT) group and external vendors in the development of online tools.
• Monitor trends and technologies within the digital space, especially as it relates to OEM and dealer websites.
• Lead and coach the digital platforms team (direct report and intern) towards achievement of their objectives and implementation of digital projects
• Assist the Digital Experience Specialist with program management as required, including but not limited to Trader Storefront and Dealer website programs.
  

WHAT YOU WILL BRING TO THE ROLE

• Completion of an undergraduate degree or an equivalent combination of experience and education
• Strong knowledge of content management systems (CMS). Adobe Experience Manager (AEM) experience is an asset.
• Strong knowledge of digital analytics tools (Google Analytics).
• Experience working on strategic web development projects
• 7-10 years of relevant experience in same or similar function with automotive experience being desirable.

Job description:

WHAT YOU WILL DO

The overall responsibility of this position is to manage digital activities including websites, search engine optimization, search engine marketing (SEM), digital web metrics, new showrooms and web maintenance activities and the creation of new online tools and web capabilities on Hyundaicanada.com.

HOW WILL YOU MAKE AN IMPACT

• Lead the development activities on hyundaicanada.com, including new tools, enhancements and capabilities. This includes any new back-end system integrations for the site.
• Lead the website migration process with the support of the Senior Digital Experience Specialist.
• Collaborating with our agencies to enhance user experience through the implementation of A/B tests and personalized features across the website.
• Work with the Privacy Officer to ensure cookie compliance across all domains is maintained.
• Collaborate with Legal and the Privacy Officer to ensure compliance with cookie regulations across all domains is upheld.
• Lead the ongoing updates to the corporate website, including new showrooms, build and price updates and content creation for new pages/tools.
• Work with new digital business development unit on integration points between digital sales (Click to Buy)/digital service applications within Hyundaicanada.com or secondary digital touchpoints (events, auto shows and dealerships).
• Analyze performance and develop reports that measure the effectiveness of key digital performance indicators.
• Lead all search related activity with third party vendors including search engine marketing (Innocean media team) and search engine optimization.
• Provide direction, guidance to and oversight of the Information Technology (IT) group and external vendors in the development of online tools.
• Monitor trends and technologies within the digital space, especially as it relates to OEM and dealer websites.
• Lead and coach the digital platforms team (direct report and intern) towards achievement of their objectives and implementation of digital projects
• Assist the Digital Experience Specialist with program management as required, including but not limited to Trader Storefront and Dealer website programs.
  

WHAT YOU WILL BRING TO THE ROLE

• Completion of an undergraduate degree or an equivalent combination of experience and education
• Excellent MS Office Skills
• Strong knowledge of content management systems (CMS). Adobe Experience Manager (AEM) experience is an asset.
• Strong knowledge of digital analytics tools (Google Analytics).
• Experience working on strategic web development projects
• 7-10 years of relevant experience in same or similar function with automotive experience being desirable.

We offer:

• Award Winning Work Culture

• Health Benefits Start Day One

• Car Leasing Program

• Flexible start times

• RRSP Matching

• Maternity and Parental Leave Top-Up

• Career Development and Mentoring Program

• Tuition Reimbursement Support

WHAT HAPPENS NEXT
Candidates will be reviewed on or before May 13, 2025 . All applicants prior to the review date will receive a Plum Assessment to complete to help us learn more about what drives you!

STILL INTERESTED? WHY NOT APPLY?
If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don’t meet every item listed above, or if you have never worked in automotive, we would love to hear from you. The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?

We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team.

Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements.

We thank all applicants for their interest; only candidates selected to proceed in the recruitment process will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Motor Vehicle Manufacturing

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