Manager, Digital Platforms

Hyundai Auto Canada Corp.; Markham; On-site; CAD 75,000 - 85,000; Full time

Job summary

A leading company in the automotive sector is seeking a Manager for Digital Platforms to oversee and enrich their digital presence. The role encompasses managing the website's development, optimizing digital marketing efforts, and leading a team to enhance user engagement through innovative online tools and strategic integrations.

Benefits

Award-Winning Work Culture

Health Benefits Starting Day One

Car Leasing Program

RRSP Matching

Maternity and Parental Leave Top-Up

Career Development and Mentoring Program

Tuition Reimbursement Support

Qualifications

• 7-10 years of relevant experience in a similar function.
• Experience with digital activities, including SEO and SEM.
• Ability to lead and coach teams effectively.

Responsibilities

• Manage digital activities, including website development and maintenance.
• Lead teams to enhance user experience through A/B testing.
• Analyze performance indicators to measure effectiveness.

Skills

Content Management Systems

Digital Analytics Tools

Strategic Web Development

Education

Undergraduate Degree

Tools

Adobe Experience Manager

Google Analytics

Job description

Join to apply for the Manager, Digital Platforms role at Hyundai Auto Canada Corp.

Join to apply for the Manager, Digital Platforms role at Hyundai Auto Canada Corp.

The overall responsibility of this position is to manage digital activities including websites, search engine optimization, search engine marketing (SEM), digital web metrics, new showrooms and web maintenance activities and the creation of new online tools and web capabilities on Hyundaicanada.com.

HOW WILL YOU MAKE AN IMPACT

• Lead the development activities on hyundaicanada.com, including new tools, enhancements and capabilities. This includes any new back-end system integrations for the site.
• Lead the website migration process with the support of the Senior Digital Experience Specialist.
• Collaborating with our agencies to enhance user experience through the implementation of A / B tests and personalized features across the website.
• Lead the ongoing updates to the corporate website, including new showrooms, build and price updates and content creation for new pages / tools.
• Work with new digital business development unit on integration points between digital sales (Click to Buy) / digital service applications within Hyundaicanada.com or secondary digital touchpoints (events, auto shows and dealerships).
• Analyze performance and develop reports that measure the effectiveness of key digital performance indicators.
• Lead all search related activity with third party vendors including search engine marketing (Innocean media team) and search engine optimization.
• Provide direction, guidance to and oversight of the Information Technology (IT) group and external vendors in the development of online tools.
• Monitor trends and technologies within the digital space, especially as it relates to OEM and dealer websites.
• Lead and coach the digital platforms team (direct report and intern) towards achievement of their objectives and implementation of digital projects
• Assist the Digital Experience Specialist with program management as required, including but not limited to Trader Storefront and Dealer website programs.

WHAT YOU WILL BRING TO THE ROLE

• Completion of an undergraduate degree or an equivalent combination of experience and education
• Strong knowledge of content management systems (CMS). Adobe Experience Manager (AEM) experience is an asset.
• Strong knowledge of digital analytics tools (Google Analytics).
• Experience working on strategic web development projects
• 7-10 years of relevant experience in same or similar function with automotive experience being desirable.

The overall responsibility of this position is to manage digital activities including websites, search engine optimization, search engine marketing (SEM), digital web metrics, new showrooms and web maintenance activities and the creation of new online tools and web capabilities on Hyundaicanada.com.

HOW WILL YOU MAKE AN IMPACT

• Lead the development activities on hyundaicanada.com, including new tools, enhancements and capabilities. This includes any new back-end system integrations for the site.
• Lead the website migration process with the support of the Senior Digital Experience Specialist.
• Collaborating with our agencies to enhance user experience through the implementation of A / B tests and personalized features across the website.
• Lead the ongoing updates to the corporate website, including new showrooms, build and price updates and content creation for new pages / tools.
• Work with new digital business development unit on integration points between digital sales (Click to Buy) / digital service applications within Hyundaicanada.com or secondary digital touchpoints (events, auto shows and dealerships).
• Analyze performance and develop reports that measure the effectiveness of key digital performance indicators.
• Lead all search related activity with third party vendors including search engine marketing (Innocean media team) and search engine optimization.
• Provide direction, guidance to and oversight of the Information Technology (IT) group and external vendors in the development of online tools.
• Monitor trends and technologies within the digital space, especially as it relates to OEM and dealer websites.
• Lead and coach the digital platforms team (direct report and intern) towards achievement of their objectives and implementation of digital projects
• Assist the Digital Experience Specialist with program management as required, including but not limited to Trader Storefront and Dealer website programs.

WHAT YOU WILL BRING TO THE ROLE

• Completion of an undergraduate degree or an equivalent combination of experience and education
• Strong knowledge of content management systems (CMS). Adobe Experience Manager (AEM) experience is an asset.
• Strong knowledge of digital analytics tools (Google Analytics).
• Experience working on strategic web development projects
• 7-10 years of relevant experience in same or similar function with automotive experience being desirable.

We offer :

• Award Winning Work Culture
• Health Benefits Start Day One
• Car Leasing Program
• RRSP Matching
• Maternity and Parental Leave Top-Up
• Career Development and Mentoring Program
• Tuition Reimbursement Support

WHAT HAPPENS NEXT

Candidates will be reviewed on or before May 13, 2025 . All applicants prior to the review date will receive a Plum Assessment to complete to help us learn more about what drives you!

STILL INTERESTED? WHY NOT APPLY?

If you are excited about this role, the automotive industry, or Hyundai Canada, why not apply? Even if you don’t meet every item listed above, or if you have never worked in automotive, we would love to hear from you. The secret to our recruitment success, real humans are reviewing resumes. There are no bots or algorithms in our process, so why not give it try and let us get to know you?

We are committed to providing employees with an experience that will help them grow and develop professionally. Ideal candidates are self-starters, team players and thrive in a dynamic environment. If you are looking to build your career with a growing organization where you can use your knowledge, skills and talents, consider joining our team.

Hyundai Auto Canada Corp. is committed to being an equal opportunity employer. We are also committed to meeting the needs of people with disabilities and their accessibility requirements. If you require accommodation during the interview process, please let us know and we will take all reasonable steps required to meet your accessibility requirements.

We thank all applicants for their interest; only candidates selected to proceed in the recruitment process will be contacted.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Motor Vehicle Manufacturing

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