Manager, Digital Performance Marketing

Manulife; Toronto; Hybrid; CAD 86,000 - 156,000; Full time

Job summary

A forward-thinking company is seeking a Lead Performance Marketing Manager to join its vibrant marketing team. In this role, you will spearhead the development and management of digital advertising campaigns across multiple platforms, leveraging your expertise to optimize performance and maximize ROI. This position offers the chance to work collaboratively with a diverse team, ensuring alignment with business goals while fostering a culture of innovation and inclusivity. If you are passionate about digital marketing and eager to drive impactful solutions, this opportunity is perfect for you.

Benefits

Competitive salary

Flexible work policies

Professional development opportunities

Work-life balance

Leadership opportunities

Qualifications

• 5+ years of experience in digital marketing with a focus on performance.
• Technical expertise in Google Ads and social media platforms.

Responsibilities

• Develop and manage advertising campaigns across various platforms.
• Analyze campaign performance and optimize for better ROI.

Skills

Google Ads

Meta Ads

LinkedIn Campaign Manager

SA360

Budget Optimization

Data Analysis

KPI Tracking

Education

Degree in Marketing

Degree in Business

Tools

Google Marketing Certification

Job description

Join to apply for the Manager, Digital Performance Marketing role at Manulife.

The opportunity

We are seeking a Lead Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will handle the buying process, optimization, and reporting on media execution for multiple lines of business and channels, and develop, implement, and manage search, social, and display advertising campaigns.

Responsibilities

1. Develop, implement, and manage campaigns: Build and optimize advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.
2. Platform-specific strategies: Understand each platform's nuances and tailor campaigns accordingly.
3. Use historical data and market trends to forecast campaign performance.
4. Optimize budget allocation to maximize ROI.
5. Regularly analyze campaign performance and make adjustments for improvement.
6. Focus on key performance metrics such as KPIs, CTR, conversion rates, and CPA.

How will you create an impact?

Collaborate with the marketing team to develop digital strategies and work with internal and external clients to ensure alignment and compliance.

What motivates you?

• Obsess about customers, listen, engage, and act for their benefit.
• Think big, curious, and agile to enable business outcomes.
• Enjoy teamwork and collaborative achievement.
• Take ownership and focus on impactful solutions.
• Act with integrity, speak up, and do what is right.
• Contribute to a diverse and inclusive work environment.

What We Are Looking For

• Google Marketing Certification with 5+ years of enterprise experience with SA360, Google Ads, Meta Ads, LinkedIn Campaign Manager.
• Technical expertise in these platforms.
• Degree or equivalent in Marketing or Business is a plus.

What can we offer you?

• Competitive salary and benefits.
• Opportunities for growth and learning.
• Flexible work policies and work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-driven culture.
• Opportunities for learning and growth.
• Continuous innovation.
• Commitment to diversity, equity, and inclusion.
• Fostering an inclusive and socially responsible workplace.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider dedicated to helping people make decisions easier and lives better. More info at our story.

Equal Opportunity Employer

We embrace diversity and are committed to fair employment practices. Reasonable accommodations are available during the application process. Contact [e-mail] for assistance.

Location & Other Details

Location: Toronto, Ontario; Hybrid work arrangement.

Salary range: $86,250 - $155,250 CAD, varies by location and experience.