Manager, Digital Marketing

The Health Employers Association of BC (HEABC); Vancouver; Hybrid; CAD 108,147 - 141,943; Full time

Benefits offered by this job

Four weeks of vacation

Comprehensive health & dental benefits

Pension Plan

Training and development opportunities

Job summary

The Health Employers Association of BC (HEABC) in Vancouver is seeking a Digital Marketing Manager to lead the organization’s digital presence and strategy. This role involves creating integrated digital marketing strategies, managing campaigns, and ensuring accessibility across web platforms. The ideal candidate should have a bachelor’s degree and at least five years in digital marketing, with skills in UX, SEO, and various digital tools. The position offers flexibility with a hybrid work environment and a competitive salary package.

Qualifications

• Minimum of five years of progressive experience in digital marketing.
• Experience leading integrated digital campaigns.
• Knowledge of website governance and UX principles.

Responsibilities

• Develop and execute integrated digital marketing strategies.
• Lead campaign management across multiple channels.
• Establish digital KPIs and provide performance reporting.

Skills

Integrated digital campaigns

UX principles

Analytical skills

SEO strategies

Digital marketing tools

Education

Bachelor’s degree in marketing, Communications, Digital Media, or a related field

Tools

WordPress

Google Analytics 4 (GA4)

Mailchimp

Adobe Creative Suite

Job description

Are you looking to grow your career and make an impact across communities in BC? Look no further than HEABC, the Health Employers Association of British Columbia. We contribute to the growth and sustainability of the BC health care system.

We are proud to offer:

• In office or hybrid work environment – flexibility that suits your needs.
• Four weeks of vacation, earned in your first year of employment & 13 statutory holidays.
• Comprehensive health & dental benefits, with immediate coverage upon starting.
• Pension Plan – BC’s Municipal Pension Plan is one of the largest pension plans in Canada and provides secure retirement income to plan members.
• Training and development opportunities – HEABC supports your continuing education & growth.
• A work environment which values work-life balance, respect, recognition, teamwork, and inclusivity.
• The opportunity to make a positive contribution to the BC health care system through your work.

HEABC leads and supports the strategic planning related to human resources and labour relations on behalf of British Columbia’s publicly funded health employers. HEABC is responsible for negotiating provincial agreements for 138,000 unionized health care employees including nurses, physician residents, ambulance paramedics, health science professionals, and more.

HEABC’s Human Resources, Strategies & Services (HRSS) department is responsible for the administration of a number of Health Human Resource initiatives across the province. The department includes Health Match BC, Locums for Rural BC, Practice Ready Assessment BC, the BC Care Aide and Community Health Worker Registry, and Compensation and Classification services.

Join our highly talented team in a culture of learning, innovation, and visionary thinking.

The successful candidate may be permitted to work in a hybrid model (combination of in-office and flexible work location) and will live within commuting distance of our Vancouver office.

For more information, visit www.heabc.bc.ca.

OPPORTUNITY

Reporting to the Senior Director, Marketing and Communication, the Digital Marketing Manager (“the Manager”) balances strategic leadership with operational excellence to ensure HEABC’s digital communications are accessible, measurable, and aligned with public sector standards of accountability, transparency, and service excellence. The Manager is responsible for leading the organization’s digital presence, brand stewardship, and integrated campaign execution across all web, search, and social platforms. This work includes HEABC and all managed brands. The Manager is an expert in website strategy and design oversight, SEO, integrated campaign management, social media content strategy, and KPI reporting and performance analysis.

The successful candidate will:

• Develop and execute integrated digital marketing strategies aligned with organizational priorities.
• Provide strategic advice and digital expertise to internal teams and leadership.
• Lead end-to-end campaign management, including planning, execution, optimization, and post-campaign evaluation across multiple channels including web, email, paid media, and social platforms.
• Lead website strategy, UX enhancements, and CMS governance (WordPress and enterprise platforms).
• Develop and implement comprehensive SEO strategies (technical and content-driven).
• Establish digital KPIs, build dashboards, and provide performance reporting.
• Build and maintain strong relationships with internal teams, external partners, and vendors.
• Apply change management practices to support adoption of digital strategies and tools.

REQUIRED KNOWLEDGE AND EXPERIENCE

Successful completion of a bachelor’s degree in marketing, Communications, Digital Media, or a related field, supplemented by a minimum of five (5) years of progressive experience in digital marketing, preferably in a public or regulated environment.

• Demonstrated experience leading integrated digital campaigns.
• Strong knowledge of UX principles, and website governance.
• Advanced analytical and reporting capability.
• Technical expertise and familiarity will some or all of the following digital tools:
• WordPress (theme customization, plugin management, SEO integration)
• Enterprise CMS platforms (Drupal, Sitecore or similar)
• Working knowledge of HTML/CSS
• Google Analytics 4 (GA4), Tag Manager, Search Console
• Looker Studio, Tableau, or Power BI
• UTM tracking and attribution frameworks
• Screaming Frog or similar technical audit tools
• Mailchimp, Campaign Monitor, HubSpot, or Salesforce Marketing Cloud
• Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
• Hootsuite, Sprout Social or similar platforms
• Native analytics tools (LinkedIn, Instagram, Facebook, X)
• Asana, Trello, Monday.com
• Adobe Creative Suite and/or Canva
• Digital Asset Management (DAM) systems

This position is well-suited to an individual interested in pursuing a career in an interesting segment of the public sector, and who values the opportunity to make a positive public contribution through their work.

SALARY RANGE

$108,147 to $141,943

TYPICAL HIRING RANGE

$108,147 to $135,184

In determining salary, HEABC considers many factors including the successful candidate’s skillset and experience as well as internal equity. The final salary offer will be at HEABC’s sole discretion and presented as part of a competitive total compensation package.

HOW TO APPLY

If you’re looking for a fulfilling and challenging career within a dynamic organization, please submit a cover letter and resume outlining your experience at: https://healthemployersassociationofbc.bamboohr.com/jobs/

At HEABC, we are committed to promoting reconciliation with Indigenous Peoples, creating a diverse workforce, enhancing inclusion, and removing barriers to accessibility in the workplace. These commitments advance our work with our members and government to create the human resources and labour relations environment necessary to deliver high-quality health care.

HEABC welcomes all qualified candidates to apply and encourages applications from qualified candidates who identify as members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including Indigenous identity, race, colour, ancestry, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, or age.

We wish to thank all applications for their interest and effort in applying; however, only those candidates selected for an interview will be contacted.