Manager Digital Marketing

0000055739 RBC Insurance Agency Ltd.; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial services firm in Toronto is seeking a Manager of Digital Marketing to drive client acquisition and retention through digital channels. This role requires 5+ years of experience in digital marketing, excellent project management skills, and the ability to leverage data for strategic decision-making. The firm offers competitive compensation and opportunities for professional development.

Benefits

Comprehensive Total Rewards Program

Development coaching opportunities

Dynamic and collaborative working environment

Qualifications

• 5+ years of digital marketing experience, ideally with a focus on digital client acquisition.
• Excellent project management and organizational skills.
• Ability to build strong relationships with peers and partners.

Responsibilities

• Plan, develop, and execute digital marketing campaigns.
• Support SEO strategy and product teams.
• Navigate complexity and work collaboratively with stakeholders.

Skills

A/B Testing

Communication

Digital Marketing

Search Engine Optimization (SEO)

Website Analytics

Education

Bachelor’s degree or College diploma in Business/Marketing/Technology

Tools

Google Analytics

AWS Quicksight

Semrush

Content Management Systems

Job description

Manager Digital Marketing page is loaded

Manager Digital Marketing

Apply locations TORONTO, Ontario, Canada time type Full time posted on Posted Yesterday time left to apply End Date: August 18, 2025 (19 days left to apply) job requisition id R-0000133648

Job Summary

Job Description

What is the opportunity?

RBC Digital Marketing is seeking a motivated and data-driven Manager to join their Personal Lending team.In this role, you’ll plan and deliver high-impact digital initiatives that drive new client acquisition and retention through digital channels such as email, personalization and SEO while supporting business strategies. Working in partnership with Business Unit team members and cross-functional partners, you’ll leverage data and analytics to make recommendations that drive key business objectives through digital channels. As part of the Personal Lending team, your work will play a key role in assisting individuals and families by providing lending solutions that support their unique financial needs.

This is fast paced and complex work in a highly matrixed organization. It requires an organized communicator with both strong technical and marketing skills to work through minor details while keeping an eye on the big picture.

What will you do?

• Serve as a SME for line of business partners on digital best practices
• Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy
• Plan, develop and execute digital marketing campaigns in close collaboration with mass channel marketing partners in support of business goals and objectives for client acquisition
• Achieve optimization across the online funnel, deliver on business goals and maximize ROI
• Navigate complexity and work collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution and reporting
• Support Search Engine Optimization strategy and product teams to drive revenue by increasing the number of qualified visitors to Lending public site

What do you need to succeed?

Must-have

• 5+ years of digital marketing experience, ideally with a focus on digital client acquisition
• Bachelor’s degree or College diploma in Business/Marketing/Technology
• Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration
• Ability to build strong relationshipsand integrate skills with ability to influence internal and external peers and partners
• Demonstrate a proactive and results-driven approach, taking personal responsibility for achieving business objectives and delivering high-quality outcomes.
• Technical skills, include familiarity with:
  • Creating reports and support tools like Google Analytics, AWS Quicksight, Semrush, Siteimprove
  • Website A/B testing and personalization tools
  • Working in Content Management Systems
  • Development/staging/production environments
  • Proficiency in web development technologies, including HTML, CSS, and JavaScript

Nice-to-have

• Financial Services marketing experience and/or experience in a large matrix organization
• Ecommerce marketing or digital product ownership experience
• Experience with digital marketing SaaS tools/products

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Ability to make a difference and lasting impact
• Opportunities to do challenging work

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-07-28

Application Deadline:

2025-08-18

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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About Us

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com .

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact .