Manager, Digital Acquisition Media

RBC; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

RBC is seeking a Manager for Digital Acquisition Media to optimize media campaigns across platforms like Google and Facebook. The role involves analyzing performance metrics, improving campaign efficiency, and collaborating with stakeholders to enhance marketing strategies. This position offers a chance to impact RBC's media investments positively and grow within a supportive team environment.

Benefits

Opportunity to make a meaningful difference

Work in a progressive and supportive environment

Engage in challenging and rewarding projects

Qualifications

• 1-3 years of online and internet marketing experience.
• Experience managing marketing campaigns.
• Strong interest in online marketing.

Responsibilities

• Monitor campaign performance indicators and enhance performance.
• Identify opportunities to improve efficiency in managing campaigns.
• Provide updates to marketing managers and stakeholders.

Skills

Analytical skills

Attention to detail

Online marketing

SEO

Paid search

Display marketing

Education

Post-secondary degree or diploma

Tools

Google Marketing Platform

Google Analytics

Google Ads

Bing Ads

Tableau

MS Office

Job description

Job Summary

Job Description

What is the opportunity?

The Manager, Digital Acquisition Media is responsible for setting up and continuously optimizing RBC’s acquisition media campaigns. They will manage platforms such as Google Marketing Platform, Google Tag Manager, Google Analytics 4, Google Ads, Bing Ads, Facebook, Tableau, and others to ensure a cost-effective return on RBC’s media investments.

What will you do?

1. Monitor campaign performance indicators (ROI, conversion rate, CPC, quality score, CTR) and enhance performance using techniques like bid strategies, ad text optimization, and landing page improvements.
2. Identify opportunities to simplify processes and improve efficiency in managing paid search, display, and social campaigns.
3. Provide updates and information to marketing managers, senior management, vendors, and other stakeholders to support campaign execution.
4. Leverage insights from analytics, best practices, and industry innovations to address business challenges proactively.
5. Standardize campaign setup procedures across third-party advertising tools for all social, search, and display campaigns.
6. Guide business partners with tactical advice, share success models, and incorporate emerging technologies into campaigns.
7. Collaborate with vendors to set up and report on campaign successes.

What do you need to succeed?

Must have:

• Post-secondary degree or diploma
• Strong analytical skills with keen attention to detail
• Ability to prioritize tasks under multiple deadlines
• Responsibility and ownership of deliverables’ quality
• 1-3 years of online and internet marketing experience
• Experience managing marketing campaigns and familiarity with platforms like Google, Meta, Bing/MSN
• Knowledge of internet best practices, usability, accessibility, privacy, and rich media
• Highly organized self-starter capable of independent work and quick execution
• Strong interest and knowledge in online marketing, SEO, paid search, and display marketing
• Experience with keyword research and SEM ad copy development
• Proficiency in MS Office (Excel, PowerPoint, Word)
• Experience with Google Analytics

Nice to have:

• Enjoyment of research and system setup
• Experience in the financial services industry
• Understanding of third-party bid automation tools
• Experience managing SEM campaigns successfully
• Basic HTML skills for modifying content and layouts
• Budget tracking experience
• Experience with eCRM systems

What’s in it for you?

Join a dynamic, collaborative, high-performing team where you can make a lasting impact, take on challenging work, and grow professionally. We value innovation, teamwork, and community contribution.

• Opportunity to make a meaningful difference
• Work in a progressive and supportive environment
• Engage in challenging and rewarding projects

Job Skills

Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall Model

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W, TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-05-21

Application Deadline: 2025-06-04

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline above.

Inclusion and Equal Opportunity Employment

At RBC, we promote an inclusive workplace with diverse perspectives, supporting our employees to perform their best, collaborate effectively, innovate, and grow. We are committed to fostering a respectful environment that offers belonging and opportunity for all.

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