Manager, Database Marketing and Analytics

British Columbia Automobile Association; Indian Head; On-site; CAD 115,000 - 130,000; Full time

Job summary

Join a leading organization in British Columbia as a Manager, Database Marketing and Analytics. You will spearhead marketing data operations, building a robust analytics infrastructure to drive data-informed decision-making and personalized marketing efforts. This role offers a competitive salary, performance bonuses, and opportunities for growth while making a meaningful impact in the community.

Benefits

Flexible benefits

Career and personal development

Paid time off for wellness and volunteering

BCAA membership with valuable perks

Qualifications

• 6+ years of experience in marketing analytics.
• 4+ years of data visualization in Tableau or Power BI.
• 3+ years of experience with SQL and complex relational database technologies.

Responsibilities

• Develop and execute a comprehensive roadmap for marketing data strategy.
• Architect scalable data models and pipelines using Amazon Redshift.
• Translate complex data into compelling narratives for senior leadership.

Skills

Marketing analytics

Data management

Data storytelling

Predictive modeling

Visualization in Tableau

SQL

AWS data services

Education

Bachelor’s degree in Data Science, Marketing Analytics, Computer Science

Tools

Amazon Redshift

Salesforce Marketing Cloud

Tableau

Power BI

Google Analytics 4

Python

R

Job description

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

Are you a strategic thinker with deep technical expertise in marketing analytics, data architecture, and automation? BCAA is looking for a Manager, Database Marketing and Analytics to lead campaign data execution, the transformation of our marketing intelligence capabilities while driving data-informed decision-making across the organization. This is a high-impact leadership role where you’ll shape the future of personalized marketing, campaign performance, and customer experience through advanced analytics and scalable data solutions.

As part of the Digital Engagement team, you’ll lead the end-to-end strategy and execution of marketing data operations. You’ll be responsible for building a robust analytics infrastructure, enabling predictive modeling, and delivering actionable insights that drive growth, retention, and cross-sell initiatives.

You’ll work cross-functionally with Marketing, Product, IT, CX/UX, and Data Science teams to ensure data quality, accessibility, and alignment with business goals. You’ll also play a key role in the migration from legacy platforms (e.g., Unica) to Salesforce Marketing Cloud (SFMC) and the development of a modern MarTech stack including working with IS to improve marketing data access and architecture.

Key Responsibilities:

• Develop and execute a comprehensive roadmap for marketing data strategy, analytics, and automation.
• Lead data selection and audience segmentation strategy to support targeted, personalized marketing campaigns across multiple channels, ensuring alignment with campaign objectives and business goals
• Architect scalable data models and pipelines using Amazon Redshift, AWS Glue, and Athena.
• Lead the design and implementation of multi-touch attribution models and KPI frameworks to evaluate marketing performance across the full customer journey.
• Build and maintain advanced dashboards and visualizations using Tableau (Primary), Datorama, Power BI, and Google Data Studio (Secondary)
• Design and deploy predictive models for customer segmentation, next-best-action, and lifetime value using Python, R, and statistical modeling techniques.
• Orchestrate customer journeys and campaign segmentation using SFMC Journey Builder, Automation Studio, and Unica.
• Ensure data governance, quality, and compliance across all marketing data assets.
• Translate complex data into compelling narratives and strategic recommendations for senior leadership.
• Lead the development and implementation of key metrics and Marketing KPI insights program to drive strategic insights and enable more data-driven marketing campaigns and programs.

Tech Stack & Tools:

• Cloud & Data Infrastructure: Amazon Redshift, AWS Glue, S3, Athena, EventBridge
• Marketing Platforms: Salesforce Marketing Cloud, Salesforce FSC, Unica (IBM Campaign)
• Analytics & Visualization: Tableau (advanced), Datorama, Power BI, Google Analytics 4
• Languages & Tools: SQL (advanced), Python, R, ETL/FTP, APIs
• AdTech & Audience Tools: DMPs, DSPs (a bonus)

What You Bring:

• 6+ years of experience in marketing analytics, data management, or marketing automation
• 4+ years of data visualization in Tableau or Power BI
• 3+ years of working experience with SQL and complex relational database technologies/concepts
• 3+ years of hands-on experience with Salesforce Marketing Cloud and AWS data services
• Strong background in predictive modeling, segmentation, and data storytelling
• Solid understanding of Google Analytics 4
• Proven ability to lead cross-functional teams and translate business needs into scalable technical solutions
• Bachelor’s degree in Data Science, Marketing Analytics, Computer Science, or a related field

The salary range for this position is $115,000.00 - 130,000.00 CAD Annual and is determined viajob-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 12.5%, with the opportunity to earn up to 20%.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

• Career and personal development to help you grow and reach your goals.

• Incentives that recognize team and individual sales and performance.

• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact [e-mail].