Manager, Customer Marketing - ShareGate

Workleap; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A Montreal-based tech company is seeking a Manager, Customer Marketing for ShareGate. The role involves leading customer lifecycle programs, driving renewal and growth initiatives, and building customer advocacy. The ideal candidate has a proven track record in lifecycle marketing and strong analytical skills. The company promotes a creative and inclusive work environment.

Qualifications

• Proven track record in lifecycle marketing, focusing on onboarding and adoption.
• Experience in upsell and cross-sell strategies.
• Strong analytical skills to guide decision-making.

Responsibilities

• Lead customer lifecycle marketing programs for ShareGate.
• Design campaigns to drive renewal and revenue growth.
• Build customer advocacy programs and manage customer communications.

Skills

Lifecycle marketing

Email marketing

Data analysis

Community building

Tools

HubSpot

Job description

Overview

Workleap is a Montreal-based tech company on a mission to make work simpler. Since 2006, we’ve been building game-changing products that tackle HR and IT’s biggest challenges. Workleap operates two distinct product lines: The Workleap Platform, an AI-powered HR solution designed to drive team performance and boost employee engagement, and ShareGate, the leading Microsoft 365 migration and governance solution. Today, more than 20,000 companies rely on Workleap products to grow, lead, and operate with confidence. We’re builders at heart, with a clear purpose: to craft the simplest products that deliver exceptional value for our customers. Period.

Job Description

As Manager, Customer Marketing for ShareGate, you’ll be the driving force behind programs that deepen customer relationships, fuel expansion and renewal, and transform satisfied users into passionate advocates. You’ll oversee the full customer lifecycle—from onboarding and adoption to upsell, cross-sell, and advocacy—making sure every initiative directly supports retention and growth.

Responsibilities

• Lead ShareGate’s customer lifecycle marketing programs (onboarding; adoption; renewal; upsell; cross-sell).
• Partner with Account Management to design campaigns that drive expansion, renewal, and revenue growth.
• Build and scale customer advocacy programs (reviews; case studies; community engagement; reference programs).
• Develop engaging customer communications across channels (email nurture; in-product messaging; webinars; events).
• Use insights from product usage and customer feedback to optimize lifecycle campaigns.
• Manage and mentor a small team of ICs driving lifecycle and advocacy initiatives.

Qualifications

• Proven track record in lifecycle marketing (onboarding; adoption; renewal).
• Experience with upsell, cross-sell, and revenue expansion programs.
• Background in customer advocacy/community building.
• Strong skills in email marketing, nurture design, and marketing automation (HubSpot experience an asset).
• Analytical mindset with ability to use data to guide decisions.
• Experience managing and developing marketing professionals.

About Us

We’re a team of curious minds and bold builders, brought together by a shared drive to make work simpler - and better - for everyone. Challenges fuel our creativity, fast-paced environments keep us sharp, and pushing boundaries is just part of how we operate. We believe the best ideas come from experimentation, rapid learning, and even the occasional discomfort — that’s where growth happens.

Since 2006, we’ve been rethinking the way teams work, blending creativity and tech to solve real problems in IT and HR. We move quickly, we learn constantly, and we always keep our customers at the center of what we do. If you\'re a proactive thinker who takes ownership, loves to collaborate, and isn’t afraid to leap into the unknown - you’ll fit right in.

Additional Information

We strive to create a healthy and inclusive work environment. This is everyone’s business.

Our Candidate Experience Flow at Workleap: Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer

We are looking forward to getting to know you! If you mentioned ‘Other’ Please put the reason here. Are you legally authorized to work in Canada?