Manager, Customer Journey Management

Randstad Canada; Toronto; On-site; CAD 75,000 - 95,000; Full time

Job summary

A leading staffing agency is seeking a Manager of Marketing Planning & Delivery to enhance customer engagement marketing programs. This role involves developing campaigns that drive revenue growth for a credit card portfolio. The successful candidate will have 3-4 years of digital marketing experience and excellent project management skills. This 12-month contract requires onsite presence in Toronto 4 days a week.

Qualifications

• Minimum of 3-4 years of digital direct-to-consumer marketing experience.
• Strong initiative, forward thinking, and creative problem-solving skills.
• Strong communication skills with the ability to influence strategy.
• Exceptional organization and strong project management skills.

Responsibilities

• Champion a customer-first strategic approach for digital marketing.
• Plan and execute campaigns across digital channels.
• Deliver post-campaign analysis with insights and recommendations.
• Lead campaign testing activities across channels.

Skills

Digital direct-to-consumer marketing

Creative problem-solving

Communication skills

Project management

Job description

Overview

Our client in the finance industry is seeking a highly motivated and results-driven Manager, of Marketing Planning & Delivery to drive sustained and profitable revenue growth by planning, developing, and delivering impactful customer engagement marketing programs. As a key member of the Marketing Planning and Delivery function, you\'ll be instrumental in leading full-funnel marketing planning and executing benefit-led campaigns that help achieve strategic business objectives. This role involves supporting marketing objectives to refine and set annual and quarterly marketing plans, and actively leading and executing engagement strategies for a credit card portfolio. You will take a customer-focused approach, leveraging insights from market research and data analysis to establish the strategic direction for campaigns. This is a 12-month contract position which requires the talent to work onsite at our client\'s office in Toronto 4 days per week.

Advantages

• The role offers the chance to define, execute, and optimize the end-to-end digital marketing customer journeys across a full spectrum of channels—organic, owned, and paid. This provides a unique opportunity to lead holistic strategy rather than focusing on a single channel, significantly broadening your experience and strategic influence.
• You will act as a strategic advisor and Subject Matter Expert (SME), participating in Agile squads/sprints to shape and develop new functionality and user experiences. This puts you at the forefront of digital innovation and transformation within the organization, enhancing your leadership profile in a dynamic, high-impact environment.
• You will be responsible for campaigns from planning and execution to post-campaign analysis and recommendations, giving you end-to-end ownership. The requirement for superior communication skills and the ability to influence and guide strategy means you\'ll have a direct say in future campaign direction and business results.
• This is a 12-month contract position, offering you an opportunity to make a long-term impact on our client\'s organization.

Responsibilities

• Champion a customer-first strategic approach, coordinating cross-functional digital teams in the creation and flawless execution of end-to-end digital marketing customer journeys across organic, owned, and paid digital channels for assigned lines of business.
• Focus on a seamless customer journey, ensuring consistent messaging across all touchpoints to provide an optimal brand and customer experience.
• Plan and execute campaigns across authenticated digital channels (Online banking, Mobile banking app, ABM).
• Oversee execution across other digital channels (.COM & Paid) for customer acquisition, sales, engagement, and adoption campaigns.
• Deliver post-campaign analysis with insights and recommendations that add value for the customer and inform future initiatives.
• Coordinate platform subject matter expertise to proactively identify and recommend future campaigns and initiative improvements by staying ahead of emerging customer needs, digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results.
• Provide input to support the strategy for evolving authenticated and unauthenticated digital banking channels.
• Participate in Agile squads/sprints as a Subject Matter Expert to shape and develop new functionality, user experiences, customer journeys, and other initiatives to drive sales, online/mobile banking adoption, and customer engagement.
• Lead all campaign testing activities across channels, including coordinating launch dates, optimizing the marketing calendar, and managing operational escalations.

Qualifications

• Minimum of 3-4 years of digital direct-to-consumer marketing experience.
• Strong initiative, forward thinking, and creative problem-solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions.
• Superior communication skills with the ability to influence and guide strategy, campaign testing, and optimizations.
• High attention to detail, exceptional organization, and strong project management skills.
• Previous experience in financial services with Credit Cards and/or Unsecured Lending.

Summary

Ready to drive exceptional digital customer experiences for Credit Card and Unsecured Lending? If you\'re a skilled digital marketing professional with a passion for customer journey management, apply today to join our team on this exciting 12-month contract!

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada\'s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to [e-mail] to ensure their ability to fully participate in the interview process.