Manager, CRM & Email Marketing

Reitmans; Montreal; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading Canadian fashion retailer is looking for a Manager, CRM and Email Marketing to optimize customer journeys and enhance engagement via data-driven strategies. This role involves leading a team and collaborating with various departments to ensure effective communication strategies that increase customer retention and brand loyalty. Candidates should have substantial experience in CRM and email marketing, alongside strong leadership skills and a preference for those with a fashion or retail background.

Benefits

Flexible hybrid work environment

Comprehensive benefits package

50% off regular-priced merchandise

Annual bonus potential

Tuition reimbursement

Qualifications

• 5+ years of experience in CRM or email marketing, with at least 2 years in management.
• Strong command of CRM/email platforms and analytics tools.
• Solid understanding of data privacy regulations.

Responsibilities

• Own and evolve the CRM and email marketing strategy to enhance customer value.
• Partner with various teams to align campaigns with business objectives.
• Oversee email marketing campaigns and optimize their performance.

Skills

CRM strategy

Email marketing

Data analysis

Team leadership

Customer segmentation

Bilingual

Tools

Salesforce Marketing Cloud

Google Analytics 4

HubSpot

Klaviyo

Job description

Job Description

Job Description

Company Description

Who We Are :

At Reitmans (Canada) Limited (RCL), we live and breathe fashion and customer experience every single day. We believe fashion isn’t just about style—it’s about giving our customers the confidence to shine when it counts the most.

• From bold ideas at the design table to seamless experiences in our stores and digital channels, we’re all about creating unforgettable moments. With a strong portfolio of brands and a team of passionate, creative thinkers, we’re constantly reimagining what’s possible in fashion retail.

Job Description

Summary :

As the Manager, CRM and Email Marketing, you will own and optimize the customer journey through data-driven CRM strategies and engaging email marketing campaigns. You will play a critical role in increasing customer retention, lifetime value, and brand loyalty across all digital touchpoints. This role leads a team of analysts and creatives and works closely with cross-functional teams to deliver a cohesive and data-driven customer communication strategy.

Key Responsibilities

Own and evolve the brand’s CRM and email marketing strategy to enhance customer lifetime value, retention, and engagement.

Partner with eCommerce, brand, planning, and merchandising teams to align campaigns with broader business objectives and seasonal strategies.

Act as the CRM subject matter expert, advocating for data-driven decisions across marketing initiatives.

Leverage customer data to map journeys and identify high-impact opportunities across touchpoints.

Oversee the planning, creation, deployment, and optimization of all email marketing campaigns (promotional, lifecycle, transactional, and triggered).

Collaborate closely with digital, merchandising, IT, and brand teams to ensure cohesive and consistent customer communications.

Qualifications

Qualifications

5+ years of experience in CRM, email marketing, or digital lifecycle marketing, with at least 2 years in a team leadership role.

Experience managing cross-functional teams, including analysts, marketers, and creatives.

Strong command of CRM / email platforms (e.g., Salesforce Marketing Cloud and / or Service Cloud, HubSpot, Klaviyo) and analytics tools (e.g., Google Analytics 4, Looker, Excel, Microstrategy, Access, Snowflake).

Solid understanding of data privacy regulations (CASL, GDPR) and email deliverability best practices.

Deep understanding of customer segmentation, email automation, and lifecycle marketing.

Strong leadership, communication, and organizational skills.

Background in the fashion, retail, or e-commerce industry is highly preferred.

Bilingual

Additional Information

What We Offer (Why Join Us)

Because we know balance is key, a flexible hybrid work environment.

A competitive benefits package. Your well-being matters to us! We offer a comprehensive benefits package that’s designed to take care of you.

Paid Time Off, Sick Time, Flex Days & Vacation - Take the time you need to recharge, stay healthy, and spend quality time with loved ones. We’ve got you covered with flexible time off options.

Because we are all about fashion and you get to share it! Enjoy an amazing 50% off all regular-priced merchandise from our brands, Penn., Reitmans, and RW&CO.

Love working with us? Bring your friends along for the ride and get rewarded for helping us grow our talented team and participate in a generous Employee Referral program

We believe in investing in you! Enjoy annual bonus potential and opportunities for career growth, including tuition reimbursement to help you reach your professional goals.

Total rewards are aligned based on your employment status, offering different perks depending on whether you're full-time, part-time or on a contract.

If this inspires you…let’s talk. Sendusyour resumetoday!

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada andthreefashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL! #ReadytoRCL

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

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