Manager, Coverage & Forms

Economical; Toronto; Hybrid; CAD 120,000 - 170,000; Full time

Benefits offered by this job

Company shares

Incentives

Pension & RRSP matching

Volunteer days

Education support

Inclusion programs

Wellness programs

Product discounts

Job summary

Economical, part of Definity, is seeking a Manager, Coverage Strategy & Forms in Toronto to lead coverage design, wording governance, and underwriting enablement across Commercial Insurance portfolios. You will collaborate with cross‑functional teams to keep products, forms, endorsements and coverage offerings competitive and clearly articulated, while driving transformation and system modernization.

The role requires leadership, strong communication, and the ability to coach a high‑performing

Qualifications

• Strong technical expertise in Commercial Insurance products, coverage design and policy wording.
• Experience leading complex cross-functional initiatives and change management.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead development, maintenance and enhancement of Commercial Insurance products, forms and coverage frameworks.
• Provide governance for wording, product implementation and underwriting enablement.
• Identify and implement coverage enhancements to improve value and efficiency.
• Lead governance processes for product and coverage changes.
• Support transformation initiatives including systems modernization.
• Partner with Operations, Technology, Claims and Underwriting for implementation.
• Develop training and implementation resources for product adoption.
• Coach and develop team members to foster high performance.

Skills

Commercial insurance knowledge

Leadership

Change management

Coverage governance

Communication

Stakeholder management

Problem solving

Team development

Analytical skills

Education

University degree or college diploma

Job description

Economical is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers. We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It’s better here.

The Opportunity

Manager, Coverage Strategy & Forms, Corporate Underwriting is responsible for providing leadership and oversight for Commercial Insurance coverage design, wording governance, product implementation and underwriting enablement activities across Commercial Insurance portfolios.

The role is responsible for ensuring products, forms, endorsements and coverage offerings remain competitive, clearly articulated, operationally effective and aligned with underwriting strategy, customer needs and business objectives.

Working closely with Corporate Underwriting, Claims, Operations, Technology, Actuarial and Regional Underwriting teams, the Manager leads coverage development initiatives, wording governance practices and implementation activities while supporting integration priorities, future-state transformation and systems modernization efforts.

What to Expect

• Lead the development, maintenance and enhancement of Commercial Insurance products,
• forms, endorsements, manuscripts and coverage frameworks.
• Provide leadership and technical expertise related to coverage design, wording interpretation, product governance and product application.
• Identify and implement product and coverage enhancements that improve customer value, underwriting effectiveness and operational efficiency.
• Lead governance and approval processes related to product, wording and coverage changes.
• Support execution of product priorities and transformation initiatives, including systems modernization, integration activities and future-state product capabilities.
• Partner with Operations, Technology, Claims, Actuarial and Underwriting teams to support successful implementation of product and coverage changes.
• Develop training, communications and implementation resources that enable successful adoption of products, coverages and underwriting frameworks.
• Act as a trusted advisor on complex product, wording and coverage questions while supporting consistency across Commercial Insurance portfolios.
• Build strong internal and external relationships, representing Definity on industry initiatives and monitoring emerging market, regulatory and coverage trends.
• Lead, coach and develop team members while fostering a collaborative, inclusive and high-performing culture.

What you Bring

• University degree or college diploma in a related field.
• Strong technical expertise in Commercial Insurance products, coverage design, underwriting operations and policy wording development.
• Experience leading complex cross-functional initiatives and change management activities.
• Strong understanding of coverage governance, product implementation and underwriting enablement.
• Excellent communication, presentation, stakeholder management and problem-solving skills.
• Demonstrated ability to foster a high-performance culture that drives profitable growth through collaboration, accountability, teamwork, and professionalism.
• Strong customer focus with exceptional verbal and written communication skills, supported by advanced computer proficiency and analytical acumen.
• Experience supporting product modernization, systems implementations or transformation initiatives considered an asset.
• Proven ability to build relationships, provide technical guidance, and support underwriting excellence across teams and business units.

Salary Range

$120,100-$170,100

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

Interested in this role, but don’t meet every requirement?

We know from experience that a candidate doesn’t need 100% of the qualifications listed to bring incredible value to our team. We’re actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren’t just “nice to have” — they’re essential to our success.

What’s in it for you?

• Company share ownership program
• Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Go ahead and expect a lot — you deserve it.

It’s better here — but don’t take our word for it. Definity was named by Great Place to Work® as one of the Best Workplaces™ in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by [e-mail].

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).