Manager, Content & Digital Media

TD Place; Ottawa; On-site; CAD 60,000 - 80,000; Full time

Job summary

TD Place is seeking a Digital Media & Content Manager to enhance the online presence of the Ottawa REDBLACKS and Ottawa 67's. This role involves developing digital media strategies, managing content, and leading a team to drive fan engagement. The ideal candidate will have extensive experience in social media management within a sports organization, a creative mindset, and strong leadership skills. Candidates passionate about sports and digital media will thrive in this dynamic environment.

Benefits

Competitive health benefits plan

Dynamic team environment

Opportunities for continuous learning and growth

Qualifications

• 5-7 years of relevant experience in a sports organization.
• Proven experience managing social media channels.
• Experience in video production and graphic design.

Responsibilities

• Develop and execute digital media strategies for the REDBLACKS.
• Lead a team of content creators to produce engaging content.
• Analyze and report on digital campaign performance.

Skills

Leadership

Creativity

Collaboration

Attention to detail

Adaptability

Communication

Social media management

Video production

Graphic design

Education

Post-secondary degree or diploma in Marketing, Communications, or related field

Tools

Adobe Creative Cloud

Analytics software

SEO tools

Job description

Reporting to the Senior Manager, Brand and Content, the Digital Media & Content Manager develops and executes digital media strategies, managing content across platforms to enhance the REDBLACKS and Ottawa 67’s online presence. This role requires strong leadership, collaboration, and creativity to drive fan engagement and brand growth. The impact is seen in increased fan interaction and alignment with marketing and sponsorship goals. Attention to detail, adaptability, and a passion for sports are key to success.

What you’ll do:

• Provide social media coverage at trainings, game days, and community events for the Ottawa REDBLACKS, shaping their social media voice.
• Develop and execute a digital media and content strategy for the REDBLACKS, while supporting the creation of the content strategy for the 67’s to align with OSEG’s marketing goals. Set clear objectives for content creation, distribution, and audience engagement.
• Lead and mentor a team of content creators to foster collaboration and productivity. Guide them in producing high-quality, innovative content that resonates with our diverse fan base.
• Oversee the creation of engaging, relevant, and timely content across digital platforms including social media, websites, and email. Ensure content consistency and brand alignment.
• Implement initiatives to expand OSEG’s follower base and enhance brand presence across Ottawa, CFL, and OHL. Collaborate with marketing, PR, and community relations for unified brand messaging.
• Work closely with the sponsorship team to seamlessly integrate partner content. Serve as the content liaison to CFL and OHL Leagues.
• Regularly analyze and report on digital campaign performance. Use insights to inform decisions and enhance engagement strategies. Stay updated on digital media trends for competitive advantage.
• Ensure marketing activations and promotions comply with internal and OSEG guidelines, maintaining brand standards.

What you need:

• Post-secondary degree or diploma in Marketing, Communications, or a related field.
• 5-7 years of relevant experience, preferably in a sports organization.
• Proven experience managing social media channels for multiple brands.
• Strong proficiency in Adobe Creative Cloud, especially Photoshop and Premiere.
• Knowledge of analytics software, content management systems, and SEO tools.
• Excellent collaboration skills with the ability to lead brainstorming sessions.
• Innovative thinker with a creative mindset that challenges the status quo.
• Ability to meet deadlines while managing multiple tasks with keen attention to detail.
• Flexibility to work irregular hours, including nights, weekends, and holidays.
• Experience with social media advertising and paid campaigns.
• Expert knowledge of Football, particularly the Canadian Football League.
• Experience in video production, photography, and graphic design.
• Exceptional communication and collaboration skills.
• Bilingualism (English/French) is an asset.

What’s in it for you:

Aside from the ability to make a meaningful and powerful impact on the entertainment industry in Ottawa, working at TD Place will provide you with a competitive health benefits plan, dynamic team environment and the ability to continuously learn and grow.

Located at Lansdowne Park, the Ottawa Sports and Entertainment Group (OSEG) is the largest sports and entertainment company in the Capital. We are home to the Ottawa REDBLACKS, Ottawa 67’s and live events at TD Place. OSEG and its related Foundation were founded on the vision of its partners - a vision to create year-round world-class guest experiences and give back to the Ottawa community.

TD Place is an advocate for equity, diversity, and inclusion and invites and encourages all candidates to apply for this role, including women, Indigenous peoples, members of racialized communities, persons with disabilities and persons of minority sexual orientations and gender identities. Additionally, we are happy to accommodate any individual needs in keeping with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require an accommodation in order to participate in the hiring process, please contact us to make your needs known in advance.

Please note this role will require interacting with the public, including in crowded spaces. TD Place is committed to providing a safe and enjoyable experience for all employees and guests.

We acknowledge the time and effort that is required to apply and thank all applicants for their interest. Depending on volume, we may only be able to respond to those who demonstrate within their application that they meet the requirements of the role.

Please visit: https://www.tdplace.ca/careers/ for more information.