Manager, Consumer Insights

Publicis Groupe; Golden Horseshoe; On-site; CAD 80,000 - 100,000; Full time

Job summary

Join a leading data and technology company as a Consumer Insights Manager. You will leverage data to drive thought leadership and support marketing initiatives. Collaborate with cross-functional teams to design impactful research projects and contribute to client-specific research. This role emphasizes project management, communication, and a strong understanding of market research principles.

Benefits

Paid Time Off Policy (PTO)

12 paid holidays

Paid sick time

Comprehensive health coverage

Retirement plan with company match

Professional development

Employee recognition

Charitable donation matching

Employee assistance program

Health awareness benefits

Qualifications

• Minimum of 5 years of experience in quantitative consumer research.
• Strong foundational understanding of market research principles.

Responsibilities

• Collaborate with Product and Marketing teams on research projects.
• Support CI Assistant Manager in executing projects and managing stakeholders.
• Contribute to department process tracking and evolution.

Skills

Organizational Skills

Project Management

Communication

Problem Solving

Tools

Excel

PowerPoint

Qualtrics

Job description

Job Description

How You’ll Make an ImpactJoin Our Team as a Consumer Insights Manager

At Epsilon Data, we leverage our industry-leading data to uncover insights and develop personalized audiences for targeted, omni-channel marketing programs. The Consumer Insights (CI) team spearheads primary research projects, collaborating with both external clients and internal partners, to deliver a strategic edge and boost revenue across various products. The CI team also plays an important role supporting other key products in the organization.Position OverviewWe are seeking a dynamic Consumer Insights Manager to work alongside our CI Director and Senior Research Managers. This role is pivotal in delivering internal research for thought leadership and marketing PR initiatives. You will play a key role in designing and executing research projects in collaboration with the Marketing and Product teams, to uncover insights that align with business needs. As time allows, you will also contribute to external client-specific research projects.What you’ll achieve

• Drive Thought Leadership:Collaborate with Product and Marketing teams to identify and execute compelling thought leadership projects. Deliver insights that align with the strategic goals of the organization.
  • Craft proposals that reflect a deep understanding of business needs and research objectives.
  • Develop and write questionnaires that align with the learning goals.
  • Craft and execute comprehensive analysis and reporting plans.
  • Create visually engaging summary reports that highlight the key findings, implications of the research, and how to action the learnings.
  • Review final marketing materials to ensure the accuracy of data representation.
  • Efficiently manage multiple projects simultaneously, ensuring timely delivery and high quality.
  • Foster effective communication and collaboration with internal teams and partners.
• Project Execution Support:Support CI Assistant Manager and CI Coordinator/Programmer in executing projects by planning the sampling framework, testing surveys (i.e., quality check prior to fieldwork), monitoring fieldwork, and maintaining communication with stakeholders.
• Client-Specific Research Support: Support external client research projects as needed.
• Continuous Improvement: Contribute to department process tracking and evolution, fostering a culture of constant improvement.

Who You Are

• A strong foundational understanding of market research principles.
• Minimum of 5 years of experience in quantitative consumer research, focusing on survey design, analysis, and reporting.
• Exceptional organizational and project management capabilities.
• Keen attention to detail, accuracy, and a knack for solving complex problems.
• Proven track record of successfully collaborating with cross-functional teams.
• Excellent written and verbal communication skills.
• Comfortable leading discussions and collaborating with business stakeholders.
• Proactive, adaptable, and able to prioritize in a fast-paced environment.
• Advanced proficiency in Excel and PowerPoint for analysis and reporting.
• Familiarity with Qualtrics is an asset.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice.

Additional Information

When You Join Us, We’ll Create Something EPIC TogetherEpsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:

• Time to Recharge: Paid Time Off Policy (PTO), 12 paid holidays
• Time to Recover: Paid sick time
• Family Well-Being: Parental/new child benefits
• Extra Perks: Comprehensive health coverage, retirement plan with company match, professional development, employee recognition, charitable donation matching, employee assistance program and health awareness benefits

Epsilon benefits are subject to eligibility requirements and other terms.Epsilon is an Equal Opportunity Employer. Epsilon does not discriminate against applicants or employees in relation to all employment decisions, including hiring, based on actual or perceived race, age, sex or gender (including pregnancy), marital status, ethnic origin, ancestry, citizenship, disability, creed, colour, sexual orientation, gender identity or expression, or any other characteristic protected by applicable human rights legislation. Epsilon also prohibits harassment of applicants and employees based on any of these protected human rights grounds. Epsilon is committed to providing applicants with an inclusive, barrier-free and accessible workplace to support the applicant’s success. Should an applicant require accommodation during the recruitment process, for example as a result of a disability, please contact us at [e-mail].#LI-KG1