Manager, Commerce Media

Mars Advertising, Inc.; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A global commerce company in Toronto is seeking a Manager, Commerce Media to lead strategic initiatives in retail media. The ideal candidate will develop insight-backed strategies for diverse clients and work closely with teams to ensure successful campaign execution. Strong experience in retail media platforms and excellent communication skills are required. This role offers a dynamic environment with numerous benefits.

Benefits

Comprehensive group health plans

Flexible paid time off

Tuition support and assistance

Qualifications

• Experience with retail media platforms and strategies.
• Ambitious self-starter with ownership of work.
• Adept at analyzing results and developing actionable insights.

Responsibilities

• Develop retail media strategies using historical client data.
• Manage in-platform team and media relationships.
• Collaborate with teams to optimize media plans.

Skills

Experience in developing strong and effective retail media strategies

Knowledge of retail search strategy and execution

Strong existing relationships with key personnel

Creative and strategic thinker

Confident presenter and clear communicator

Tools

Criteo

Amazon

Instacart

Job description

Overview

Mars United Commerce powered by Marilyn, is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities all across the globe.

We’re looking for a Manager, Commerce Media to help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his / her deep knowledge of commerce media and strong relationships (eg, Instacart, WMC and Platforms Criteo, Skai, Pacvue) within the assigned retailers\' omnichannel media ecosystem to design world-class retail media strategies that drive conversion and ROI for our clients. Platform (HOK) experience is preferred.

Candidates must reside within a commutable distance from the Mars United Commerce office in Toronto.

Responsibilities

• Develop insight-backed retail media strategies for the agency’s CPG clients across national and regional retailers using our proprietary Marilyn Predictive Commerce Intelligence platform, historical client data, and other relevant tools
• Manage in-platform team and have advanced knowledge of retail media platforms
• Retailer relationship management (JBP involvement, Annual Meetings, etc.)
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the agency and its clients as best-in-class partners (e.g. securing first-look access to beta and test & learn opportunities)
• Keep up to date with and vet emerging platforms, retail media vendors, and innovation trends specific to national and regional retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Customer Development teams to oversee the execution and optimization of all media plans, ensuring they are within budget, on time, and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles as applied to assigned retailers
• Partner with the National Media Team to share learnings and best practices, define and track performance
• Help define and continuously improve our media strategy product and service offerings

Skills Needed

• Experience in developing strong and effective retail media strategies
• Knowledge of self and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Amazon, WMC, Instacart, etc.)
• Strong existing relationships with key personnel at national or regional retailers and / or key vendors is a plus, but not required
• Ambitious self-starter who takes great pride and ownership of his / her work
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms to deliver these insights
• Understanding of Taxonomy

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable province and / or federal laws, except where a bonafide occupational qualification applies.

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.