Manager, Category Commercial

Coca-Cola Canada; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

Coca-Cola Canada is seeking a Category Commercial Manager to drive the growth strategy in the Waters & Tea category. The successful candidate will have over 5 years of experience in Category Management and will collaborate across various departments to achieve business objectives. This role entails leading innovation, managing the annual business plans, and optimizing product offerings based on consumer insights.

Qualifications

• 5+ years of experience in Category Management, Strategy, Business Development.
• Strong cross-functional leadership and collaboration skills.
• Excellent communication and presentation skills.

Responsibilities

• Lead execution of category initiatives to drive profitable growth.
• Manage innovation pipeline and related activities.
• Develop plans to address business health risks and opportunities.

Skills

P&L management

Cross-functional leadership

Data analysis

Strategic thinking

Communication

Education

Bachelor's degree in Business, Marketing, or Economics

Master's of Business Administration (MBA)

Tools

Advanced Microsoft Excel

AC Nielsen

Job description

We are looking for a Category Commercial Manager to join our Commercial Growth Strategy & Execution team. In this role, you will lead, manage, and deliver annual category business plans, while overseeing the innovation pipeline and all associated activities.

You will collaborate with various departments, including brand partners, operations, sales, finance, and Revenue Growth Management (RGM), to ensure the successful planning and execution of category initiatives.

This is an exciting opportunity to leverage your 5+ years of CPG experience in marketing management, category management, and strategy to drive the successful delivery of business plans within the Waters & Tea category for Coca-Cola Bottling Limited!

Responsibilities

• Collaborate with brand partners and the Director to set strategy, develop annual and three-year plans, and lead execution to drive profitable share growth of the energy portfolio
• Manage the innovation pipeline and all associated activities for the Waters and Tea category
• Optimize package and flavor assortment based on consumer insights, ensuring new SKUs are profitable, commercially viable, and successfully executed in the market, in collaboration with brand and commercial teams
• Lead and participate in regular meetings with senior business leaders to review business health and develop plans to address risks and opportunities
• Develop Canadian Sales Selling Decks stories in collaboration with Brand Partners and Category / Channel Strategy owners to support the sell-in of Coca-Cola Limited (CCL) and Partner innovations with National Retail Sales (NRS) and local account teams
• Collaborate with RGM, Commercial Execution, Brand Partners, and NRS / Field Sales to develop action plans to close gaps versus business plan
• Spearhead scorecard development for innovation and category, focusing on Brand, Pack, Price, and Channel to effectively target priority occasions, shoppers, and missions, and integrate with National Sales and Field Sales teams

Qualifications

• Bachelor's degree in Business, Marketing, or Economics
• Master's of Business Administration (MBA) preferred
• 5+ years of experience in Category Management, Strategy, Business Development, and / or Business Management within the CPG industry
• Experience in P&L management
• Strong cross-functional leadership and collaboration skills
• Strategic and analytical, with a proven track record of thought leadership
• Ability to derive insights and formulate strategies based on factual data
• Expertise in navigating complex organizational structures to achieve strategic goals
• Excellent data analysis skills, including AC Nielsen and advanced Microsoft Excel (e.g., pivot tables, data mining) and / or Craft / Margin Minder
• Excellent communication and presentation skills