Manager, Campaign Designer

Scotiabank; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Manager, Campaign Design & Execution. The successful applicant will develop analytical solutions to enhance customer engagement strategies and support marketing efforts across channels. Candidates should have strong analytical skills, experience with Pega Marketing, and knowledge of SQL. Join a committed team focused on delivering customer-first solutions.

Qualifications

• 5-7 years of related experience, preferably in banking or retail.
• Ability to work with multiple business partners and meet delivery timelines.
• Experience with targeted campaign execution.

Responsibilities

• Design and execute customer marketing offers across channels.
• Apply decision strategies using Pega application.
• Analyze data around campaign trends and provide insights.

Skills

Analytical background

SQL skills

Experience with Pega Marketing

Experience with customer segmentation

Strong quantitative skills

Education

Bachelor's degree in statistics, applied mathematics, economics, or computer science

Tools

Pega Decision Manager

SAS

SQL Server

Job description

Overview

Manager, Campaign Design & Execution

The successful candidate will be part of a dynamic, innovative team that supports the Campaign Design and Execution functions within Scotiabank’s Canadian Bank Analytics group. This individual will develop analytical solutions to help solve a wide array of business problems, including acquisition, and engagement strategies across our customer base.

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

Responsibilities

• Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey
• Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers
• Document and implement business requirements to deliver key customer interactions across multiple channels
• Analyze and synthesize data around campaign sizing, presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement
• Act as liaison between analytics, technology, quality assurance, business stakeholders and channel partners
• Provide subject matter expertise on customer contact and support data validation activities
• Support production incident investigations and inquiries through our department help desk email

Qualifications

• Experience working with multiple business partners and delivery timelines
• Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
• Certified with Pega Decisioning Consultant (PCDC) an asset
• Experience with targeted leads/campaign execution and segmentation an asset
• Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
• Experience with relational databases and SQL skills (SAS, SQL Server, DB2, MySQL, Google Cloud Platform, etc.)
• Demonstrated experience developing and delivering marketing communications in a multi-channel marketing environment an asset
• Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior
• 5-7 years of related experience needed, preferably within a banking or retail industry

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.