Manager, Campaign Analytics

Scotiabank; Toronto; Presencial; CAD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Scotiabank in Toronto, Canada seeks a Campaign Analytics professional to maximize the impact of targeted marketing. You will deliver insights to partners, analyze large data sets, and help size audience opportunities with a customer-first focus.

You will work with marketing and business teams to define KPIs, build reports, and conduct pre/post campaign analyses to measure true impact. A strong SQL/Python/analytics background and 5+ years in banking or retail are preferred.

Formación

• Experience with large data sets and relational databases; SQL skills required.
• Proficient with analytical tools such as Python, SAS, Google Cloud, Power BI.
• Experience with targeted leads/campaign execution and segmentation is a plus.
• Experience with multiple business partners and delivery timelines.
• Analytical background with a quantitative focus (stats, math, econ, CS).
• Strong quantitative skills, attention to detail, problem solving, customer behavior.
• Strong communication and collaboration skills.
• 5+ years of related experience, preferably in banking or retail.

Responsabilidades

• Provide insights and recommendations on marketing initiatives within Canadian Banking to business line and marketing partners.
• Analyze and synthesize large data sets to identify trends and opportunities with a customer-first approach.
• Define and size the target audience opportunity with business lines and marketing teams.
• Provide Pre-Sizing, Segmentation and Response Forecasting to inform campaign design and drive efficiency.
• Optimize Customer & Channel Allocation based on customer behaviour and prior results.
• Collaborate with stakeholders to define KPIs and benchmarks for campaigns and create reporting to track performance.
• Perform Pre and Post Campaign Deep Dives to quantify impact of marketing campaigns.
• Analyze campaign outcomes to identify drivers of success or underperformance and share results.
• Work in breakout squads to identify new opportunities to improve customer experiences.

Conocimientos

SQL

Analytical skills

Statistical analysis

Communication

Collaboration

Problem solving

Customer behavior

Python

Google Cloud Platform

DB2

Power BI

SAS

Herramientas

Python

Google Cloud Platform

DB2

Power BI

SAS

Descripción del empleo

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The successful candidate will be part of a dynamic, innovative team that supports the Campaign Analytics functions within Scotiabank’s Canadian Bank Analytics group. This individual will be focused on maximizing the impact of our targeted marketing efforts by providing meaningful insights and analysis to our partners on campaign performance.

What will you do in this role?

• Provide insights and recommendations on marketing initiatives within Canadian Banking to business line and marketing partners.
• Analyze and synthesize large data sets to identify trends and opportunities based on a customer-first approach to driving acquisition and engagement
• Partner with business line and marketing teams to define and size the target audience opportunity
• Provide Pre-Sizing, Segmentation and Response Forecasting to inform campaign design and drive efficiency
• Optimizing Customer & Channel Allocation based on customer behaviour, preferences and prior results
• Work collaboratively with stakeholders to define KPIs and benchmarks for campaigns and create reporting to track performance
• Pre and Post Campaign Deep Dives – Going beyond offer acceptance and analysing performance using channel data, utilization, stickiness, cost of acquisition, revenue etc. to quantify the true impact of marketing campaigns.
• Analyze campaign outcomes to identify drivers of success or underperformance. Present and share results and insights with stakeholders and maintain strong lines of communication
• Working in breakout squads collaboration with marketing, execution and business lines with to identify new opportunities to drive better customer experiences

What you’ll bring?

• Experience working with large data sets and relational databases and SQL skills (Python, Google Cloud Platform, DB2 etc.)
• Experience with analytical tools such as Python / SAS / Google Cloud / Power BI
• Experience with targeted leads/campaign execution and segmentation an asset
• Experience working with multiple business partners and delivery timelines
• Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
• Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behavior
• Strong Communication and collaboration skills
• 5+ years of related experience needed, preferably within a banking or retail industry

At Scotiabank, every employee is empowered to reach their fullest potential, respected for who they are and, embraced for their differences. That’s why we work to grow and diversify talent and engage employees in a performance-oriented culture.

What’s in it for you?

Scotiabank wants you to be able to bring your best self to work – and life, every day. With a focus on holistic well-being, our many flexible benefit programs are designed to help support your unique family, financial, physical, mental, and social health needs.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here.