manager, campaign

TD Bank; Toronto; On-site; CAD 91,000 - 137,000; Full time

Job summary

An established industry player seeks a Salesforce Campaign Manager to lead innovative marketing initiatives within their dynamic Marketing department. This role involves designing and optimizing customer journeys using Salesforce Marketing Cloud, ensuring seamless campaign execution, and enhancing customer engagement through personalized strategies. With a focus on collaboration and growth, the position offers an exciting opportunity to drive impactful marketing campaigns while leveraging advanced automation tools. Join a forward-thinking team dedicated to transforming customer experiences and achieving marketing excellence.

Qualifications

• 3+ years of experience in Salesforce and marketing automation.
• Strong understanding of campaign management and segmentation strategies.

Responsibilities

• Design and optimize Salesforce Marketing Cloud journeys.
• Build and deploy campaigns using various SFMC tools.
• Manage audience data and troubleshoot campaign issues.

Skills

Salesforce Marketing Cloud

Campaign Management

Audience Segmentation

HTML

AMPscript

Data Management

Tools

Email Studio

Automation Studio

Journey Builder

Job description

Title posted on CareerBeacon - Salesforce Campaign Manager

Job details

• Location: Toronto, Ontario, Canada
• Hours: 37.5
• Line of Business: Analytics, Insights, & Artificial Intelligence
• Pay Details: $91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are key features of the colleague experience at TD. Our compensation policies and practices are designed to allow colleagues to progress through the salary range over time as they advance in their roles. The actual offered base pay may vary based on skills, experience, knowledge, location, and organizational needs. Candidates are encouraged to discuss compensation openly with recruiters.

Job Description

As part of TD's Marketing department, the North American Growth Marketing team leads digital marketing and 1:1 Marketing, building the digital marketing ecosystem and enabling personalized communication at all customer interactions. TD aims to innovate, accelerate go-to-market strategies, and enhance customer experiences. The Salesforce Center of Excellence (COE) plays a vital role in transforming digital channel marketing, bringing expertise in 1:1 marketing best practices. The Salesforce Campaign Manager will collaborate with Marketing & Business Units to manage journey orchestration campaigns within Salesforce.

Responsibilities

1. Design, streamline, and optimize Salesforce Marketing Cloud (SFMC) journeys, including audience segmentation in Salesforce CDC.
2. Build and deploy campaigns using Email Studio, Automation Studio, and Journey Builder, developing journeys, templates, lists, forms, A/B tests, and triggers.
3. Lead cross-channel SFMC campaigns based on marketer requirements.
4. Configure audience entry, exit, and re-entry criteria aligned with campaign goals.
5. Oversee journey planning, technical reviews, and quality control.
6. Create modular, responsive campaign templates adhering to brand standards.
7. Perform QA testing to ensure accuracy and device compatibility.
8. Manage audience data using Marketing Cloud tools (audience builder, data extensions, API, queries).
9. Troubleshoot campaign issues related to templates, links, accessibility, and subscriber lookup.
10. Use SFMC scripting languages (HTML, AMPscript) for dynamic content and personalization.
11. Train team members on SFMC capabilities and best practices.
12. Participate in campaign analysis and optimization.
13. Collaborate with teams to meet campaign deadlines.
14. Manage projects from conception to completion within timelines.

Professional Experience

• Minimum 3+ years of Salesforce and marketing automation experience.
• Minimum 3+ years of Campaign Management and segmentation strategy experience.
• Solid CRM experience and understanding of marketing automation tools.