manager, campaign

TD Bank; Toronto; On-site; Full time

Job summary

A leading financial institution is seeking a Salesforce Campaign Manager in Toronto to enhance customer engagement through innovative marketing strategies. This role involves collaborating with marketing teams, optimizing campaigns using Salesforce tools, and requires at least 3 years of relevant experience. Ideal candidates should possess strong analytical skills and a solid background in campaign management.

Qualifications

• Minimum 3+ years experience with Salesforce and marketing automation.
• 3+ years in campaign management with segmentation strategy.
• Solid CRM experience.

Responsibilities

• Collaborate to design and optimize Salesforce Marketing Cloud journeys.
• Build and deploy campaigns using Email Studio, Automation Studio, and Journey Builder.
• Perform QA to ensure content accuracy and device compatibility.

Skills

Salesforce

Marketing Automation

Campaign Management

CRM

Data Analysis

Job description

Title posted on CareerBeacon - Salesforce Campaign Manager

Posted on June 12, 2025 by Employer details TD Bank

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Job details

Location: Toronto, Ontario, Canada

Hours: 37.5 hours/week

Line of Business: Analytics, Insights, & Artificial Intelligence

Pay Details: $91,200 - $136,800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are key features of the colleague experience at TD. Our compensation policies are designed to allow colleagues to progress through the salary range over time. The actual offered pay may vary based on skills, experience, location, and organizational needs. Candidates are encouraged to discuss compensation with their recruiter.

Job Description

As part of TD's Marketing department, the North American Growth Marketing team leads digital marketing and 1:1 Marketing initiatives. The team builds the digital marketing ecosystem and enables personalized communication with customers. TD seeks innovative ways to improve customer experiences and go to market faster. The Salesforce Center of Excellence (COE) plays a critical role in transforming digital channel marketing, combining consultation and tactical expertise in 1:1 marketing best practices. The SF Campaign Manager will work closely with Marketing & Business Units to manage journey orchestration campaigns within Salesforce.

Responsibilities

• Collaborate with Integrated Marketing to design, optimize, and build Salesforce Marketing Cloud (SFMC) journeys, including audience filtering in Salesforce CDC.
• Build and deploy campaigns using Email Studio, Automation Studio, and Journey Builder, including developing journeys, templates, list management, forms, A/B tests, and triggers.
• Design cross-channel SFMC campaigns based on marketing requirements.
• Configure audience entry, exit, and re-entry criteria aligned with campaign goals.
• Plan and execute journeys, perform technical reviews, and ensure quality control.
• Create modular, responsive campaign templates adhering to brand standards.
• Perform QA to ensure content accuracy and device compatibility.
• Manage audience data with SFMC tools (data extensions, API, filters, queries).
• Troubleshoot campaign issues such as rendering errors, links, and accessibility.
• Use scripting languages like AMPscript for dynamic content and personalization.
• Train team members on SFMC capabilities and best practices.
• Participate in campaign analysis and optimization.
• Collaborate with cross-functional teams to meet campaign deadlines.

Professional Experience

• Minimum 3+ years of Salesforce and marketing automation experience.
• Minimum 3+ years of Campaign Management experience with segmentation strategy.
• Solid CRM experience.

Additional Details

• Location: Toronto, ON
• Workplace: On-site
• Salary: $29.00 to $88.00 per hour
• Terms: Permanent, Full-time
• Start date: As soon as possible
• Vacancies: 1

Advertised until

July 12, 2025

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