Manager, Brand Metrics & Insights

Job Summary

Job Description

What is the opportunity?

In this role, you will support all aspects of Enterprise Brand Metrics and Research activities, including measuring effectiveness of marketing efforts and providing actionable insights that enhance the RBC brand.

You will leverage your market research and marketing/advertising experience, innovative mindset, deep curiosity and passion for uncovering and synthesizing insights to contribute to the success of our Team and the RBC Brand.

What will you do?

1. Manage multiple Brand and Sponsorship tracking studies and quarterly reports
2. Assist in analysis and delivery of research reports, ensuring that findings are translated into clear, strategic and actionable insights
3. Manage our proprietary ad testing tool, supporting marketers in data interpretation
4. Manage day-to-day relationships with research partners
5. Collaborate closely with Enterprise Brand teams in planning research activities and maintaining program performance dashboards and scorecards
6. Support evaluation of new creative campaigns
7. Assist in training RBC teams on proprietary research tools and help with results interpretation
8. Support all aspects of ad hoc research initiatives
9. Gather marketing intelligence (competitive data, relevant ideas and trends) and regularly share with Enterprise Brand team to inform and inspire
10. Manage Enterprise Brand Research and Metrics budgets

What do you need to succeed?

Must-have

1. Educational background and supplier or client-side experience in market research (5+ years)
2. Strong analytical thinking, combined with curiosity and ability to creatively problem-solve
3. Superior ability to synthesize complex data from multiple sources and translate them into concise and actionable business/marketing recommendations
4. Strong research project management skills, including experience managing timelines and budgets
5. Hands-on experience, or at least familiarity with marketing principles, brand and brand strategy
6. Excellent written and oral communication skills
7. Highly organized, with above average attention to detail
8. Strong sense of collaboration and stakeholder management across a wide variety of areas

Nice-to-have

1. Agency experience a definitive asset
2. Knowledge of sponsorship and/or marketing partnerships
3. Understanding of media and best-in-class advertising practices
4. Familiarity with the Financial Services industry
5. Comfortable with shifting priorities

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

1. Leaders who support your development through coaching and managing opportunities
2. Work in a dynamic, collaborative, progressive, and high-performing team
3. Opportunities to do challenging work

Job Skills

Brand Management, Creativity, Customer Knowledge, Customer Service, Decision Making, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services, Sales Channels

Additional Job Details

Address: BAY WELLINGTON TOWER, 181 BAY ST:TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full time

Platform:

Job Type: Contract (Fixed Term)

Pay Type: Salaried

Posted Date: 2025-04-21

Application Deadline: 2025-05-02

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.