Manager, Brand Marketing

Loblaw Companies Limited; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

Shoppers Drug Mart is seeking a Manager, Brand Marketing to drive marketing campaigns and brand innovation. This role will collaborate with various teams to ensure successful execution of marketing strategies in a fast-paced environment. Candidates should possess strong experience in campaign development, analytics, and project management, along with a passion for influencing the health and wellness sector in Canada.

Benefits

Competitive pay

Purchase discount program

Online learning opportunities through Academy

Qualifications

• 3-5 years of experience in marketing.
• Experience in campaign planning and execution.
• Ability to develop insights from data and analytics.

Responsibilities

• Translates brand-level strategies into campaign plans.
• Manages planning process for marketing campaigns.
• Leads campaign execution and serves as primary contact for agencies.

Skills

Marketing communication

Campaign development

Budget management

Project management

Analytics

Job description

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work.We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

Why is this role important:
The Manager, Brand Marketing role focuses on executional excellence for marketing campaigns and brand innovation. This role is a key collaborator across multiple partner groups (e.g., internal/external Agency and Media counterparts), to ensure seamless delivery of marketing plans and programs that support the brand’s objectives and important metrics. They demonstrate their proximity to campaign-level strategy and campaign execution to inform standard processes for the broader marketing organization

What you'll do:

• Campaign/Program Strategy: Translates brand-level strategic objectives into campaign/program-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways and uses these insights to inform the campaign strategy and brief; works with Marketing leaders to clearly define important metrics and objectives for each campaign

• Campaign Planning: Manages the planning process for small to moderate marketing campaigns; responsible for developing marketing briefs, including managing review cycles with senior decision-makers and working with partners to gather inputs to inform briefs; ensures the marketing briefs align to strategic and annual plan objectives

• Campaign Execution: Leads campaign execution; acts as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; key contact for actioning other execution-related needs from the Division/Merchant teams, or local store operations

• Control Brand Programs: Supports the portfolio-level execution of Control Brand programs within the guidelines set by the CB marketing team

• Optimization, Innovation & Best Practices: Coordinates the post-mortem process, including working with partners to compile campaign performance report reports with important metrics, facilitating post-mortem discussions, documenting findings, and briefing Director/Sr. Director on the takeaways to share throughout the marketing organization

What you bring:

• Knowledge on Marketing communication

• Experience in Campaign development & execution

• Developing marketing insights from data & analytics

• Budget management and project management skills

• Experienced in campaign planning & execution

• 3-5 years of experience

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Employment Type:

Full time

Type of Role:

Regular

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

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