Manager, Brand Management

Sunlife; Toronto; Hybrid; CAD 85,000 - 128,000; Full time

Benefits offered by this job

Flexible benefits

Inclusive culture

Hybrid work model

Recognition program

Job summary

Sun Life is seeking a Manager, Brand Management on a 12-month contract to lead brand strategy and management. You will steer the brand architecture, support global creative direction, and guide campaigns across markets.

With a background in marketing and at least six to eight years of progressive experience, you will build partnerships with senior leaders, translate business goals into brand opportunities, and drive a culture of collaboration and excellence. Hybrid work is available.

Qualifications

• University or college degree in Marketing, Business or Communications.
• Six to eight years of progressive marketing experience.
• Brand management knowledge, principles and best practices.
• Strong relationship management with senior leaders and partners.
• Excellent written and verbal communication; able to persuade.

Responsibilities

• Maintain and promote the Sun Life Brand Architecture across markets.
• Support development of brand tools, playbooks and resources.
• Ensure consistent delivery of the global Sun Life brand.
• Manage Corporate ID, trademarks, domain names and related legal work.
• Develop employee engagement programs to align with Brand Platform.
• Build relationships with key business partners to identify brand opportunities.

Skills

Relationship management

Consultative approach

Leading through influence

Communication skills

Project management

Problem solving

Education

University or college degree in Marketing, Business or Communications

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description

• 12 MONTH CONTRACT OPPORTUNITY **

The Manager, Brand Management reports to the Director, Global Brand Strategy in Global Marketing. The successful candidate is an experienced professional with a background in brand strategy and management. They will be instrumental in helping steer our overall brand strategy, including supporting our brand architecture, global creative direction and key campaigns.

What will you do?

• Maintain the role of the Sun Life Brand Architecture (Lead adherence and understanding of the Brand Architecture Playbook, support next level product/program architecture criteria, manage logo assessments and the logo library)
• Support the development of new and existing tools and resources to advance the brand strategy including playbooks, quick reference guides, training etc.
• Support the consistent delivery of the global Sun Life brand across all markets and business groups
• Manage Corporate ID (Global trademark, searches, registrations, domain names, working with Legal, brand monitoring vendor)
• Develop employee engagement programs (Identify employee engagement opportunities to deepen the understanding and alignment to the Brand Platform)
• Build and maintain relationships with key business partners and seek knowledge to understand the business strategies and opportunities for brand engagement and alignment

What do you need to succeed?

• University or college degree in Marketing, Business or Communications
• Minimum of six to eight years of progressive marketing experience
• Brand agency experience is an asset
• Knowledge of brand management principles, best practices, and processes
• Relationship management and consulting: Strong partnering approach to build and maintain relationships with key business partners, Exercise diplomacy, mediation, and a consultative, collaborative approach, especially when dealing with senior leaders
• Business knowledge: Demonstrate business acumen and ability to translate knowledge of the business strategies and goals into opportunities for brand alignment
• Communication: Ability to articulate recommended strategies and positions backed by factual content; Demonstrated communication and writing skills
• Leading through influence: Guide project team without direct management authority; hold stakeholders accountable to the brand; communicate goals and plans effectively to business partners
• Problem solving: Results oriented and decisive while managing in a complex environment Organization and project management: Proven track record of successfully operating in a matrix environment; effectively manage multiple projects and tasks; budget management

What's in it for you?

• The opportunity to move along a variety of career paths with amazing networking potential
• Flexible Benefits from the day you join to meet the needs of you and your family
• We’re committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
• We’re honoured to be recognized as a 2026 Best Workplaces in Ontario by Great Place to Work® Canada
• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well‑being, fostering a positive work culture, and achieving excellence in mental health

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [e-mail].

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range

85,000/85 000 - 128,000/128 000

Job Category

Marketing

Posting End Date

07/11/2026