Manager, Brand Equity

McCain Foods; Toronto; Hybrid; CAD 98,000 - 130,000; Full time

Job summary

McCain Foods in Toronto, Ontario seeks a Manager, Brand Equity for a 6-month contract to advance strategic marketing workstreams and global initiatives. You will lead asset development, agency collaboration, and cross-functional coordination to drive brand transformation and growth.

You’ll collaborate with global and regional teams, manage budgets and timelines, and support internal communications as well as packaging design projects.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• Significant experience in marketing communications, project management, and agency management.
• CPG experience preferred, especially with a master brand in food/bev.
• Experience managing multiple agency partners (creative, culture/change, packaging).
• Strong project management skills for coordinating complex workstreams, timelines, and deliverables.
• Experience with budgets, purchase orders, invoicing, and Coupa compliance.

Responsibilities

• Lead project management of marketing vision, logo, and asset pack initiatives; ensure milestones are met.
• Coordinate with agency partners and internal stakeholders to finalize assets and meet timelines.
• Support the implementation of a global marketing intranet site; gather requirements and shape briefs.
• Facilitate stakeholder engagement and coordination for the Cultural Playbook initiative.
• Manage agency relationships across initiatives, including contracts and invoicing.
• Product-manage the Category Reset & Rally workstream; coordinate meetings and follow-up.
• Act as liaison between global, regional, and agency partners; ensure feedback is actioned.
• Support internal communications, events, and engagement activities around key initiatives.
• Manage budget administration, including POs, invoicing, Coupa compliance with finance partners.
• Support global packaging design projects through agency management and timelines.
• Develop presentations and updates for leadership and organizational updates.

Skills

Marketing communications

Project management

Agency management

Stakeholder management

Budget management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Coupa

Job description

Position Title: Manager, Brand Equity

Position Type: Regular - Full-Time

Grade: Grade 06

Requisition ID: 45022

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About The Role.

Reporting to the Sr. Director, Brand Equity & Portfolio, this 6-month contract role will provide dedicated marketing communications, project management, and agency management support across several high-priority global initiatives. From mid-October 2026 through March 2027, you will play a critical role in advancing strategic marketing workstreams that support McCain’s growth agenda, brand transformation, and long-term ambitions.

What You’ll Be Doing.

• Lead project management of McCain’s new marketing vision, logo, and asset pack initiatives, ensuring creative development, production, and global deployment milestones are achieved.
• Coordinate with agency partners and internal stakeholders to finalize creative assets and ensure successful execution against timelines.
• Support the implementation of a new global marketing intranet site by gathering requirements, shaping project briefs, and partnering with marketing technology teams.
• Facilitate stakeholder engagement and project coordination for the Cultural Playbook initiative, including meeting management, communications, and agency support.
• Manage agency relationships across multiple strategic initiatives, ensuring timelines, deliverables, contracts, purchase orders, and invoicing remain on track.
• Product-manage the Category Reset & Rally workstream, including meeting coordination, action tracking, stakeholder follow-up, and execution planning.
• Act as a liaison between global, regional, and agency partners, ensuring feedback is gathered, communicated, and actioned effectively.
• Support internal communications, events, and engagement activities that build awareness and excitement around key marketing initiatives.
• Manage budget administration activities, including purchase orders, invoicing, Coupa compliance, and coordination with finance partners.
• Support global packaging design projects through agency management, timeline tracking, meeting facilitation, and stakeholder communications.
• Develop presentations, progress updates, and communications materials for internal leadership and organizational updates.

What You’ll Need To Be Successful.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Significant experience in marketing communications, project management, and agency management.
• Consumer Packaged Goods (CPG) experience required, preferably supporting a master brand within the food and beverage industry.
• Demonstrated experience managing multiple agency partners simultaneously, including creative, culture/change, communications, and packaging agencies.
• Strong project management skills with the ability to coordinate complex workstreams, timelines, and deliverables.
• Experience managing budgets, purchase orders, invoicing activities, and compliance requirements within Coupa or a similar procurement system.
• Proven stakeholder management capabilities with experience collaborating across global, regional, and cross-functional teams.
• Excellent organizational and communication skills, including meeting facilitation, note-taking, follow-up management, and executive-ready communications.
• Comfortable operating in highly visible environments with exposure to senior leaders and strategic initiatives.
• Ability to quickly ramp up, work independently, and effectively manage multiple priorities within a fixed-term assignment.

About The Team.

The role is part of the Global Brand Equity & Portfolio Marketing team and reports to the Sr. Director, Brand Equity & Portfolio. The successful candidate will collaborate with global and regional stakeholders across Marketing, Human Resources, Corporate Communications, Research & Development, Finance, and external agency partners. This position plays a key coordination role during a period of team transition while supporting several high-profile global initiatives.

About McCain.

Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.

Leadership principles.

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities.

At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful, responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

The McCain Experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.

Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.

Compensation Package

$97,500.00 - $130,000.00 . CAD annual base salary equivalency, paid in alignment to contract term

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.

Benefits

At McCain, we’re on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & well-being programs reflect that. Should this role hold a duration 12 months or longer, you will be eligible for our full benefits suite. This includes the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with applicable law and can vary by work level, location, and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know, and we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.

Job Family

Marketing

Location(s)

CA - Canada : Ontario : Toronto

Company

McCain Foods (Canada)