Manager, Brand & Communications

KFC Canada (Yum! Brands Subsidiary); Vaughan; On-site; CAD 80,000 - 120,000; Full time

Job summary

KFC Canada is seeking a Marketing Manager to drive brand and retail communications. In this pivotal role, you will lead innovative marketing strategies, contribute to the development of integrated marketing communication plans, and collaborate across various teams to elevate the KFC brand in Canada, ensuring meaningful transactions and growth in market share.

Benefits

Promote work-life balance

Focus on personal and professional development

Half-day every Friday

Qualifications

• 5+ years of marketing experience, preferably in CPG, QSR, or Retail Marketing.
• Proven experience in brand building strategies and creative execution.
• Track record of delivering results under high-pressure environments.

Responsibilities

• Lead Brand & Retail Communications through innovative strategies.
• Develop and deliver IMC briefs and execute them to inspire teams.
• Collaborate with insights to craft impactful strategies.

Skills

Creative skills

Ability to coordinate deadlines

Collaboration skills

Education

Undergraduate degree in Marketing, Advertising, or Commerce

Job description

In this role, you’ll have the opportunity to shape the future of one of the world’s most iconic brands, in a market recognized globally for setting the standard in world-class marketing. Here at KFC Canada, we view creativity not just as an asset, but as a powerful competitive advantage that fuels our success.

As a key leader within the Brand and Retail Communications team, you will play a vital role in driving the Retail Marketing Calendar and overseeing Brand/Equity Communications across key initiatives. As an integral member of the IMC team, you will harness the power of creativity to differentiate KFC in the marketplace, driving both short-term growth and long-term brand strength. This is your opportunity to make a lasting impact, inspire change, and deliver exceptional results that continue to modernize the KFC brand.

Responsibilities:

• Lead Brand & Retail Communications by bringing our retail calendar to life through ambitious, innovative strategies that connect emotionally with Canadians and elevate the KFC brand to new heights.
• Lead in the development and delivery of IMC briefs.
• Execute briefs in a way that inspires the IMC teams.
• Develop 360 campaigns including TV, OOH, Digital, Social, POP, and Owned channels.
• Lead post-campaign learnings and leverage data to inform future optimizations and briefs.
• Lead offsite productions including Video, Photography, Brand Stunts, PR Events, etc.
• Launch 360 Window campaigns internally to drive excitement and lead culture amongst the system and KFC coworkers.
• Collaborate with Insights, Innovation, and Performance teams to craft impactful strategies that elevate the brand and drive meaningful transactions.
• Deliver Consideration and Transaction lead Sales Growth through brave and disruptive creative ideas.
• Lead franchisee communications to inspire and foster trust, exciting them with bold messages that improve our brand’s impact.
• Present IMC plans and performance in quarterly franchisee meetings.
• Challenge conventional communications to redefine industry standards, driving market share growth and positioning us as the Fried Chicken Leader in the category.
• Act as a key agency partner, coordinating across the full IMC.
• Assist in developing new IMC agency reviews to deepen partner understanding and build a one-team mindset.
• Willingness to work flexible hours (~10%) to lead production shoots, edits, PR events, etc.

Key Qualifications:

• Undergraduate degree, preferably in Marketing, Advertising, or Commerce.
• 5+ years of marketing experience, preferably in CPG, QSR, or Retail Marketing.
• Ability to work under pressure and coordinate multiple deadlines.
• Strong creative skills and ability to work with agencies.
• Proven experience in brand building strategies and creative execution.
• Ability to lead in ambiguous and evolving situations.
• Track record of delivering results under high-pressure environments.
• Passion for industry trends and brand elevation.
• Ambition, resourcefulness, tenacity, and a desire to turnaround the brand in Canada.
• Strong collaboration skills focused on efficiency and effectiveness.

What makes KFC a great place to work?

Our People. We invest in developing internal talent to leadership levels across Canada and globally. We seek individuals with intelligence, heart, and courage to make an impact today and become future leaders.

Our Culture. We reward effort, promote work-life balance (including a half-day every Friday), and focus on personal and professional development to help you bring your best self to work.

KFC Canada is an Equal Opportunity Employer and prohibits discrimination and harassment. We encourage applications from all qualified candidates. Contact [e-mail] for accommodations during the application process.