Manager Audience Data & Media Martech

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Sector: Media and Publishing

Role: Manager

Contract Type: Permanent

Hours: Full Time

Relocation for local and international candidates is not provided

BACKGROUND & PURPOSE OF THE JOB

The role aims to drive the adoption and continued excellence of data driven marketing practices within Unilever and our partner agencies. This involves planning data led audience strategies, database growth & enrichment, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.

This role involves close work with the market teams plus other media agencies. There is extensive cross-functional, cross-market working with an extensive range of stakeholders. This role does have one direct report but also requires one to manage a large external agency team and to co-work effectively with a wide range of colleagues. A part of the role is also to co-create and share training material and learning that will increase marketers' capabilities in the changing environment.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Audience Planning:
  • Responsible for turning audience segments into actionable targets for BU use and integration into holistic channel plans feeding into the Media blueprint.
  • Identify opportunities for data collection, value exchange, 1st party data leverage along the campaign journey per segment.
  • Connecting with measurement team to ensure data loops are being fed back onto plans. Responsible for leading development of A/B variant testing plan and agency briefing.
  • Responsible for fostering partnerships with media JBP players to drive data led marketing use cases - explore new partnerships and expand current ones with increased data focus.
  • Responsible for holistic search management, integrated into programmatic.
• Audience deployment and Optimization:
  • Optimize audience testing plans and drive campaign performance based on agreed KPIs.
  • Pinpoint trends in the data from various sources including analytics suites/dashboards and turn them into optimizations and/or actionable items.
  • Oversee Media agency to deliver the following:
    • Execution against 1st party data and augment with 2nd and 3rd party data aligned to brand JTBD to execute real time data led marketing.
    • Inflight optimization of holistic budgets based on KPIs, including AB testing.
  • Execution of predefined triggers to drive brand opportunities during these events (ex BFCM, Prime Day).
  • Manage the Marketing Data & Analytics Specialist (one) in the delivery of:
    • The testing road map, data attribute enrichment, and database growth programs.
    • Creation of audiences (PRM and Media), building in marketing automation capabilities (SONATA and DEGRASSE) to improve media investment efficacy and efficiency.
• Operations health and excellence:
  • Lead "ULTRA" - Unilever's programmatic trading hub for the market. Day to day leader with programmatic /biddable media technology partners.
  • Responsible for the health and performance of the programmatic offering in the market with increased adoption in media plan. Work with the global media team to improve programmatic media practice including managing/updating the media tech stack.
  • Create and lead bidding, inventory supply, frequency, and audience strategies.
  • Responsible for correct set up of website tagging to drive analytics and retargeting capabilities.
  • Responsible for media operations and governance around the use and deployment and collection of data by the media teams and agencies.
  • Oversee Media agency to deliver the following:
    • Deploy DDM via programmatic with clear KPIs on increased efficiency, better brand safety.
    • Responsible for the capture of quality 1st party data, in line with agreed timelines and processes set by Unilever.
  • Create capability/training sessions to upskill brand teams on digital marketing. Scale best practice and learning as part of Agency process.

WHAT YOU WILL NEED TO SUCCEED

• Primary Traits ('required')
  • Passion for the social & digital world and its implications for business. Very high willingness to learn.
  • High "bias for action" and leadership. Right Mental Attitude - open communication & walk the talk.
  • Six or more years' experience and superior knowledge of media, digital, programmatic, performance marketing or similar. Probably gained in a leading multinational media agency, advertiser or global digital platform.
  • An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational).
  • Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary.
  • Experience managing relationships in a large, multinational, matrix organization.
  • Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.
  • Strong people management skills.
• Secondary traits ('nice to have')
  • Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly.
  • Hands-on experience of eCommerce and Social Commerce, from a media perspective.
  • Facilitation and capability building skills. Able to contribute to a significant change programme.
  • Cross-cultural sensitivity and working capability.
  • Organizational change-agent mind-set.
  • Agile and Scrum experience is a plus.

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Company

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts. The personal contribution you make means you feel good about what you do and proud that you have a career with a higher purpose. Be empowered to make a positive impact, by bringing your purpose into action.

Be a force for good. Unleash your curiosity and pioneering spirit to make our business win and grow. Use your confidence to challenge the status quo for the better, while you learn, grow and make a positive impact.

Diversity & Inclusion is one of the things that we want Unilever to be famous for.

This means making sure our business is fair, attracting and retaining

the very best talent and helping them unlock their full potential.

Dove, Lipton, Ben & Jerry’s, Magnum, Lynx, Knorr, Surf. Our world-famous brands are totally different – and as people, so are we. Be surrounded by individually different but like-minded people who share your values, commitment and desire to start or pursue a career across different cultures and levels of seniority where you do good things every day. Bring your real self to work, here we combine our differences to achieve greater things.

Develop into your best self. Get inspired by leaders and peers and create life-shaping experiences for yourself. Unilever offers an inspirational working environment where you will be mentored and nurtured by bright minds and purpose-led leaders. Use your skills and knowledge, and the tools we provide you to experience all that Unilever can offer across brands and around the world. You have the ability to craft a flexible – and global – career.

Our policies & flexible working

At Unilever, we have a range of market-leading, family-friendly and flexible working policies, which enable our employees to balance their day-to-day responsibilities.

These policies and practices include:

• Agile working, which gives employees the possibility to work remotely and flex their own hours, whilst ensuring business needs are met.
• Flexible working arrangements including, but not limited to, part-time and job share opportunities.
• Enhanced leave policies - all employees taking maternity or shared parental leave have up to 16 weeks’ paid leave and some eligible employees can have up to 39 weeks’ paid leave. In addition, our Maternity & Paternity Services portal provides online resources to support employees at all stages of parenthood, as well as tailored guidance for line managers.
• Practical support including, nursery benefits and back-up care for parents and carers.
• A constant focus on wellbeing for employees, including regular health checks, mental health support and our Employee Assistance Programme.

We have a strong culture of mentoring, training and learning across the organisation, with a range of resources and initiatives available:

• Mentoring and coaching
• Leadership and general business skills training, including unconscious bias
• Learning for all, via access to internal and external resources
• Workshops which support personal and team development.

Our ambition: unlocking talent through disability inclusion

The World Health Organization estimates that there are one billion people in the world currently living with a disability. That’s about 15% of the global population, or 1 in 7 of us. And the statistics suggest that people living with disabilities are among the most marginalised populations in the world in terms of employment and educational opportunity.

Removing the barriers facing people living with disability is a priority for our business. It isn’t just the right thing to do – we believe that creating equality of opportunity will unlock a huge pool of talent. It also gets to the heart of the ambition to ‘leave no one behind’ – and could contribute to the five Sustainable Development Goals which explicitly reference disability and to the wider sustainable development agenda.

In 2018, we set ourselves global commitments to achieve by 2025:

• to be the number one employer of choice for people with disabilities, and
• to increase the number of employees with disabilities to 5% of our total workforce.

These are ambitious targets. They involve transforming the way we recruit and train our people. And they mean adapting both the way we work and our workplaces, so that we can support people with disabilities to reach their full potential.

"We cannot be an inclusive organisation unless we ensure that we have created the conditions

and the culture for people with a disability to thrive."

We are keen to find out about your talent, and offer the support you need.

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