Manager, Analytics

VaynerMedia; Toronto; On-site; CAD 90,000 - 105,000; Full time

Job summary

A leading creative and media agency is seeking a Manager to oversee data analysis and insights to drive business outcomes. This role requires expertise in digital marketing analytics and technical skills including SQL, Tableau, and Python. You will collaborate closely with internal and client teams to provide actionable insights and facilitate decision-making through data visualization. The position offers competitive compensation and comprehensive benefits.

Benefits

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Qualifications

• 5+ years experience in digital marketing analytics.
• Proficiency in Python and SQL required.
• Experience with data visualization tools and campaign analyses.

Responsibilities

• Lead analytics for client accounts, driving insights for campaigns.
• Build dashboards and visualize data to assist clients with performance.
• Teach analysts best practices in marketing analytics.

Skills

Data Analysis

Digital Marketing Analytics

Storytelling

Data Visualization

Project Management

Tools

SQL

Tableau

Google Analytics

Excel

Job description

ABOUT VAYNERMEDIA

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In a Nutshell:

The primary role of the Manager is to develop effective and high-quality data analysis, insights, and recommendations that help drive business outcomes. Technical abilities include the following: SQL, Tableau, Python/R, Business Intelligence (BI) best practices. This role will interface with the customer to support their implementation and reporting needs acting in a consulting manner to be a thought leader and offer necessary training.

Responsibilities:

• Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns.
• In partnership with the media, strategy and creative teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
• Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
• Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs.
• Lead and teach analysts and sr. analysts on best practices of marketing analytics.
• Provide oversight for 1 -2 analysts/sr. analysts on an account.

Qualifications

• 5+ years experience in digital marketing analytics preferably with a media focus and specifically an in depth understanding of social platforms.
• Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
• Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
• Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent
• Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution

• Proficiency with Python & SQL

• Advanced skills in Excel including pivot tables, V-Look Ups, and macros

Unsure if you meet the qualifications?We are always looking for talent which will continue tocultivateaninclusive and representative teamthatwill enhance our perspectives, skill sets, background, and behaviors.We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, and location.
• Base Salary $90,000-$105,000 CAD
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits