Manager, Advertising

Canada Post; Toronto; On-site; CAD 80,000 - 120,000; Full time

Job summary

A national postal service in Toronto is seeking a Manager, Advertising to oversee the development and execution of marketing strategies. The ideal candidate has a background in Brand Marketing, is an effective leader, and possesses strong communication and analytical skills. This role offers a full-time position with opportunities to contribute to brand-building initiatives.

Qualifications

• 3 to 5 years of relevant functional Brand Marketing experience.
• 2 or more years’ experience managing or influencing people.
• Marketing Communications experience in either client or agency environment.

Responsibilities

• Directs the development of Brand Advertising and aligns with Promotional programs.
• Manages and coordinates marketing programs and campaigns.
• Acts as the corporate resource on Marketing/Brand Advertising.

Skills

Proficient computer skills

Team building

Leadership skills

Organizational skills

Analytical skills

Strong financial acumen

Interpersonal skills

Oral communication skills

Written communication skills

Education

Completed post-secondary in a related field

Tools

Microsoft Office

Job description

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Manager, Advertising

Location:

Toronto, ON, CA

Job Requisition Id: 192829
Business Function: Marketing
Primary City: Toronto
Province:Ont. - GTA
Employment Type: Full-Time
Employment Status:Permanent
Language Requirement: English Essential
Employee Class and Level: CPMGA02
Number of Vacancies 1
Job Closing Date (YYYY/MM/DD): 2025/08/17

Job Description

The Manager Advertising is accountable for supporting the development and execution of brand-building marketing strategies and campaigns for Canada Post, aligning them with corporate goals and market insights. Through in-depth knowledge of corporate objectives, customers, consumers, competitors, market conditions, CPC products/services the Manager identifies, develops, and promotes programs and campaigns to business/consumer markets. Manages, executes, and evaluates various marketing and channel support activities (Digital and Physical) by product or Line of Business; this includes agency management and budget management. Evaluates and reports on results and works with stakeholders including business partners and suppliers to meet the Corporation’s objectives and to ensure competitiveness and brand vitality in the market.

Job Responsibilities

Below are the main job requirements and responsibilities for the Manager, Advertising.

1. Directs the development of Brand Advertising and alignment with Promotional programs for business/consumer markets, channel support, online promotions and to different geographic markets, etc. (corporate, product and/or retail) programs for the Corporation. Manages and makes recommendations on various Brand Marketing initiatives and strategies.

2. Manages and coordinates programs and campaigns, budget, timelines, objectives, impact and scope leveraging relationships with key stakeholders, project teams, suppliers and corporate communications to ensure their alignment and engagement.

3. Acts as the corporate resource and liaison on Marketing/Brand Advertising and liaises with the Corporation's agencies of record and other suppliers of advertising and promotion services; providing direction related to the scope, timing, target requirements etc. Works closely with agencies to create integrated and effective Brand marketing campaigns.

4. Supports the ongoing development of a Brand performance measurement system. Gathers input and insights across key stakeholder groups and agency teams to report on overall brand health, environmental impact, and campaign performance.

5. Contributes to the development of policies and standards on corporate Brand advertising and corporate Brand identity and evaluates on an ongoing basis their effective application throughout CPC. Ensures policies and standards are aligned with current corporate Brand advertising and corporate Brand identity and evaluates on an on-going basis their effective application throughout CPC.

6. Provides consultation on the creation and production of all advertising and promotional materials intended for an external audience to ensure that a consistent image and message is being maintained.

7. Leads the development of any new branding requirements, word marks or logos for CPC products or services to ensure consistency and adherence to an overall corporate look.

8. Provides on-going advice and hand-on training to corporate advertising standards to others within the Marketing team and across the organization.

Qualifications

Education

• Completed post-secondary, preferably in a related field OR a combination of equivalent professional experience and training

Experience

• 3 to 5 years of relevant functional Brand Marketing experience
• 2 or more years’ experience managing or influencing people
• Marketing Communications experience in either client or agency environment

Other Candidate Requirements

• Proficient computer skills and competent with Microsoft Office programs
• Excellent team building and leadership skills and experience
• Sound organizational, analytical, judgement and decision-making skills with proven abilities in problem solving
• Strong financial acumen
• Strong interpersonal skills with an ability to build and maintain relationships
• Strong oral and written communication skills

Other Information

Canada Post’s values and behaviours

Our Values - Trust, Respect and Deliver represent our fundamental promise to ourselves, our expectations of one and another and our shared duty to our country.

Our behaviours – Make the call, Know the destination, Deliver for others, Ignite our pride; embody our values, bringing them to life and guiding our actions.

We’re committed to living these values and practicing these behaviours every day. Learn more about the values and behaviours by visiting the Canada Post website .

All qualified candidates will be considered however preference will be given to Indigenous People (First Nations, Metis or Inuit) or Persons with disabilities. This is a special measure employment equity initiative and candidates from this group who wish to qualify for preferential consideration must self-identify.

Accessibility

Canada Post is committed to fostering an equitable, respectful, and caring workplace where everyone is welcome and has equal opportunity, where diversity is valued and celebrated and where we work together to remove barriers and promote accessibility. If you are contacted regarding a job opportunity, please advise if you require an accommodation. All information received in relation to accommodation will be kept confidential.

Employment Equity

Canada Post is committed to creating a safe workplace that embraces and celebrates everyone. We are committed to employment equity and encourage applications from Indigenous Peoples, Persons with disabilities, Members of visible minorities, and Women.

Disability is defined as a persistent or episodic physical, sensory, or mental health condition and/or functional limitation. Disability includes both visible and hidden conditions and/or limitations that may impact vision, hearing, mobility, flexibility, dexterity, pain, learning, developmental, mental/psychological, and memory.

Information on our Equity, diversity & inclusion national strategy and our Indigenous reconciliation strategy can be found at the following links:

A conflict of interest is when an employee’s interests (personal, financial or business) or relationships (family or close personal relationships) interfere, or appear to interfere, with the interests of Canada Post. To know if a conflict exists, please refer to the Canada Post's code of conduct.