MA Global Strategic Brand Lead

Astellas; Markham; On-site; CAD 120,000 - 160,000; Full time

Job summary

A leading pharmaceutical company is seeking a Medical Affairs Global Strategic Brand Lead to drive brand value and oversee strategic initiatives. This role involves collaboration across functions, stakeholder engagement, and ensuring compliance with regulations. Ideal candidates should have a strong background in medical affairs, leadership skills, and a passion for improving patient outcomes.

Qualifications

• Experience in medical affairs and brand strategy.
• Strong leadership skills to coach and develop teams.

Responsibilities

• Lead the co-creation of the Integrated Global Brand Plan.
• Oversee evidence generation activities supporting brand strategy.
• Build relationships with external stakeholders.

Skills

Leadership

Collaboration

Strategic Planning

Education

PhD in Life Sciences

Job description

Astellas Canada – Medical Affairs Global Strategic Brand Lead

At Astellas, we strive to become a cutting-edge, value-driven life science innovator. This means working at the forefront of healthcare change to turn innovative science into VALUE for patients.

What sets us apart is our focus on patients, our pioneering innovation, our collaborative culture, and the passion of our talented people.

Making a positive impact on patients’ lives is the purpose behind everything we do. At Astellas, we are relentless in our pursuit of scientific progress and in tackling unmet medical needs, demonstrated by our legacy in oncology, overactive bladder and transplant, and our impressive pipeline in women's health, blindness, regeneration, genetic regulation, immuno-oncology, mitochondria, and targeted protein degradation.

About Us

We are a global pharmaceutical company headquartered in Japan, with over 14,000 employees managing operations in approximately 70 countries. We are among the Top 30 global biopharma companies by revenue and are predicted to be one of the Top 10 Cancer Drug Makers of 2024 by Fierce Pharma.

In Canada, we are expanding to meet opportunities from our legacy brands and innovative pipeline.

We seek candidates who thrive in our entrepreneurial, empowering environment where talent and leadership flourish. Do your values align with our Astellas Way—patient focus, ownership, results, openness, and integrity? If so, we would love to hear from you.

From day one, everyone at Astellas shares responsibility for creating a brighter future for patients worldwide. We foster relationships that allow our employees to thrive, encourage innovation, and deliver exceptional results. We aim to create a culture where our people feel empowered to pursue bold ideas, take accountability, and embody a solutions-oriented mindset.

Our expertise, science, and technology define us as a pharma company. Our open, diverse culture makes us uniquely Astellas.

Astellas Pharma Canada (APCA) is seeking a Medical Affairs Global Strategic Brand Lead.

Description:

The Medical Affairs Global Strategic Brand Lead (MA GSBL) is a key member of the Asset Maximization Team and co-leads the Global Co-creation Team (GCT). Collaborating with the Commercial Global Brand Lead (GBL) and Development Asset Lead (AL), the MA GSBL drives the global value of a brand, focusing on long-term asset value, portfolio strategy, and lifecycle management to maximize potential. The role involves providing medical input into brand strategy, leading the Core Medical Team (CMT), and facilitating agile development of the Core Medical Plan (CMP), ensuring seamless execution that balances global objectives with local needs. As Benefit Risk Team (BRT) chair, the MA GSBL also leads and defends assessments related to the product’s benefit/risk profile.

Essential Job Duties:

Strategic Leadership:

• Lead the co-creation of the Integrated Global Brand Plan (iGBP) with cross-functional experts and affiliates.
• Develop Medical Product Strategy (MPS) and facilitate agile CMP development.
• Contribute to the creation of the Integrated Evidence Generation Plan (iEGP).
• Define and oversee brand objectives with medical KPIs aligned with global and local strategies.
• Co-lead the development of Global Launch Plans and present to executive leadership.
• Ensure readiness for product launches through Readiness Review meetings.
• Lead Medical input for Lifecycle Management (LCM) strategies and Loss of Exclusivity (LOE) planning.

Medical Affairs Excellence:

• Lead a high-impact CMT, accountable for evidence generation and dissemination, including budget management.
• Enable affiliates to deliver on non-evidence tactics, encouraging dialogue for local needs.
• Oversee all evidence generation activities supporting the brand strategy.
• Implement the Integrated Evidence Dissemination Plan with strong scientific messaging.
• Support execution of the global launch plan with KPIs and metrics.
• Lead assessments of the product’s Benefit/Risk profile, representing BRT at committees.

Cross-Functional Collaboration:

• Foster collaboration across functions via Agile touchpoints.
• Work with Commercial, R&D, Market Access, and other teams to align strategies.
• Partner with R&D to influence asset development and clinical viability.
• Communicate insights from advisory interactions and field medical activities.
• Drive integration and alignment across geographies and functions.

Stakeholder Engagement:

• Build relationships with external stakeholders, including experts and advocacy groups.
• Represent the company at external forums and industry partnerships.

Coaching and Team Development:

• Coach and develop team members, fostering competencies and behaviors aligned with company values.
• Lead cultural and operational transformation initiatives.

Compliance and Ethics:

• Ensure adherence to policies and regulations, fostering a culture of integrity and accountability.

ReqID: 25-POS00075085M