Loyalty Marketing Specialist

Worldpac; Sainte-Catherine; On-site; USD 61,000 - 82,000; Full time

Job summary

An established industry player is looking for a motivated Loyalty Program Specialist to enhance the growth and efficiency of its loyalty initiatives. In this dynamic role, you'll collaborate with cross-functional teams to deliver exceptional experiences for loyalty members. Your contributions will be vital in executing program strategies, gathering customer insights, and maintaining operational excellence. If you're passionate about loyalty marketing and eager to develop your skills in a fast-paced environment, this opportunity offers a chance to make a significant impact while growing within a supportive team.

Qualifications

• Bachelor’s degree in Marketing or Business is required.
• 1-2 years of experience in marketing or sales is preferred.

Responsibilities

• Support the loyalty program's daily operations and vendor coordination.
• Assist in market research and customer feedback gathering.
• Track key performance metrics and support administrative tasks.

Skills

Salesforce

Data analysis (Excel)

Verbal communication

Written communication

Time management

Team collaboration

Analytical skills

Problem-solving

Adaptability

Interest in marketing strategies

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Salesforce

Excel

Job description

Overview

Worldpac is seeking a motivated and detail-oriented Loyalty Program Specialist to support the growth and operational efficiency of our loyalty program. Reporting to the Loyalty Program Manager, you will play a key role in executing program initiatives, providing essential support to cross-functional teams, and ensuring a positive experience for our valued loyalty members. This is an excellent opportunity to contribute to a dynamic program and develop your skills in loyalty marketing and program management.

Responsibilities

Loyalty Program Support & Product Knowledge:

1. Develop a strong understanding of our loyalty program's benefits, functionalities, and how customers utilize it.
2. Assist in serving as a knowledgeable resource on the program for internal teams and customers.
3. Support the gathering of customer feedback through various channels, relaying insights to relevant teams.
4. Conduct basic market research tasks to stay informed on industry trends and competitor loyalty programs, as directed.

Operational & Vendor Assistance:

1. Assist in the day-to-day operations of the loyalty program, helping to ensure the smooth delivery of program benefits.
2. Support the coordination of internal and external partners and vendors.
3. Assist with the processes for member enrollment, cancellation, and the generation of reports on subprogram engagement.
4. Support warranty programs by generating reports and identifying opportunities for improvement, related to the loyalty program.
5. Assist in maintaining the accuracy of internal and external reporting on program performance and member activity.

Marketing & Sales Enablement Support:

1. Assist in the creation and organization of product documentation, training materials, and FAQs to support product launches and program updates, in collaboration with marketing and product teams.
2. Provide support to the sales team by assisting with the dissemination of program information, tools, and resources.
3. Help relay customer feedback and suggestions for feature improvements.
4. Assist in the testing of new loyalty program features and updates, providing feedback as needed.

Performance Tracking & Administrative Tasks:

1. Assist in the tracking of key loyalty program performance metrics, compiling data for review by internal teams.
2. Provide support for Salesforce troubleshooting related to the loyalty program, assisting with data entry and basic issue resolution.
3. Assist in maintaining up-to-date vendor account information within Salesforce.
4. Serve as an initial point of contact for internal team members and loyalty program members, directing inquiries to the appropriate resources.

Qualifications

Qualifications:

1. Bachelor’s degree in Marketing, Business, or related field (required)
2. 1-2 years of relevant experience in marketing, communications, merchandising, sales, agency or retail environment
3. Interest in program or product management
4. Automotive aftermarket knowledge a plus

Skills:

1. Familiarity with Salesforce and data analysis tools (e.g., Excel).
2. Experience with basic product management and CRM concepts is a plus.
3. Strong verbal and written communication skills.
4. Highly organized with good time management skills.
5. Ability to work effectively in a team environment.
6. Ability to work under time constraints and meet deadlines.
7. Adaptable and able to function in a fast-paced environment.
8. Basic analytical and problem-solving skills.
9. Interest in learning modern marketing and advertising strategies.
10. Ability to communicate effectively with various levels within the organization.

Pay Range

USD $61,000.00 - USD $81,500.00 /Yr.

EEO Statement /Reasonable Accommodation Notice

Worldpac is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require accommodations to perform the essential functions of the job, please contact [e-mail] for assistance.

Worldpac is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, disability, or veteran status.

Location Type

On-Site