Loyalty Marketing Manager

Best Buy Canada; Vancouver; Hybrid; CAD 86,000 - 98,000; Full time

Job summary

A leading electronics retailer is seeking a Loyalty Marketing Manager in Vancouver, BC. The role involves enhancing their loyalty program, executing marketing campaigns, and managing budgets. Ideal candidates have 4-6 years of experience in retail loyalty programs and possess strong digital marketing skills. This position offers a remote-first working environment and comprehensive employee benefits.

Benefits

Employee discounts

Flexible health benefits

100% matched pension plan

Training programs

Qualifications

• 4-6 years experience designing and implementing retail loyalty programs.
• Progressive experience project managing the development and implementation of loyalty initiatives.
• Excellent influencing and interpersonal skills.
• Expert knowledge of digital marketing, CRM and ecommerce practices.

Responsibilities

• Lead the design and delivery of myBestBuy.
• Execute promotional campaigns to increase account adoption.
• Develop new features to expand program value.
• Manage budgets and measure performance.

Skills

Designing and implementing retail loyalty programs

Project management

Communication skills

Digital marketing expertise

Job description

Loyalty Marketing Manager

Are you excited by nurturing deeper connections through loyalty marketing?

MyBestBuy is a free account that sits at the heart of Best Buy’s loyalty, personalization, customer communication and retail media strategy. The loyalty manager will own the evolution and elevation of myBestBuy into a highly desired loyalty program that fuels audience & personalization strategy, unlocks retail media growth and drives customer lifetime value & engagement.

The successful candidate must be in the Lower Mainland, BC, where we prioritize remote work, with occasional in-person meetings for strategic, collaborative, and social purposes.

Join our innovative team as a loyalty marketing manager!

What you’ll do:

• Lead the end-to-end design, development, delivery and continuous improvement of myBestBuy.
• Create and execute targeted promotional campaigns to increase myBestBuy account adoption and usage, as well as Best Buy mobile app downloads.
• Develop new myBestBuy program features and benefits that expand the program’s value and desire. Complete and present a monthly business review of myBestBuy performance to key senior leadership and executive stakeholders.
• Develop creative digital wallet initiatives that increase sign-in, visitation rates and purchase frequency.
• Manage budgets for loyalty initiatives and measure performance and ROI results.

What we need:

• 4-6 years experience designing and implementing retail loyalty programs.
• Progressive experience project managing the development and implementation of modern loyalty initiatives (or equivalent marketing programs) for a large enterprise.
• Excellent influencing, communication, relationship building and interpersonal skills to collaborate effectively with leaders cross-functionally.
• Expert knowledge of digital marketing, CRM and ecommerce practices.

Why you’ll love it here:

• Remote-first work environment.
• Employee discounts on awesome tech from day one.
• Flexible health benefits and wellness program.
• TFSA and RRSP programs.
• 100% matched company pension plan.
• Training programs to build new and transferable skills.

About Best Buy

As Canada's destination for the coolest tech, Best Buy offers one of the best work environments in the country! Our culture is one of inclusivity and belonging and provides employees an environment where they can bring their whole selves to work.

We believe in a fair and inclusive hiring process. We encourage you to apply if you may not meet all the requirements.

Join our amazing team!

We are looking for people just like you.

Annualized base pay range

$86,000.00 - $98,000.00This role has a bonus component in addition to the base.

Starting pay offered will consider skills and experience.Your pay can grow as you build your career with us.

Suite 102 - 425 West 6th Avenue, Vancouver, BC V5Y 1L3