Loyalty & Digital Growth Lead

YUM; Vaughan; Hybrid; CAD 150,000 - 195,000; Full time

Benefits offered by this job

Hybrid work model

Paid vacation and personal days

Health and dental benefits

RRSP and DPSP

Employee referral rewards

Job summary

KFC Canada is seeking a Senior Manager, Loyalty & Digital to lead loyalty strategy and digital execution across restaurants, web, apps and delivery. The role blends strategic vision with hands‑on delivery and requires strong analytics, cross‑functional collaboration, and a track record in loyalty or CRM leadership.

The ideal candidate holds a 4‑year degree (MBA preferred) and has 8+ years of related leadership experience.

Qualifications

• 8+ years of loyalty, CRM, digital, or e‑commerce leadership roles.
• Proven track record of launching and scaling loyalty or rewards programs.
• Strong experience driving e‑commerce growth and digital transformation initiatives.

Responsibilities

• Loyalty Strategy & Program Development: design, launch, and scale rewards aligned with business objectives.
• E-commerce Growth & Digital Execution: develop digital strategy across channels and drive revenue.
• Execution & Impact: translate strategy into actionable plans with measurable outcomes; lead a high‑performing team.

Skills

Loyalty leadership

CRM leadership

Digital/e-commerce leadership

Data analytics

Strategic thinking

Stakeholder management

Cross-functional collaboration

Communication

Education

Bachelor's degree in marketing, business, consumer behaviour

MBA preferred

Job description

KFC Canada is seeking a Senior Manager, Loyalty & Digital to lead loyalty strategy and digital execution across restaurants, web, apps and delivery. The role blends strategic vision with hands‑on delivery and requires strong analytics, cross‑functional collaboration, and a track record in loyalty or CRM leadership.

The ideal candidate holds a 4‑year degree (MBA preferred) and has 8+ years of related leadership experience.