Lottery Product Optimization Manager

Ontario Lottery and Gaming Corporation; Toronto; Hybrid; CAD 85,000 - 110,000; Full time

Job summary

Join a leading organization in a dynamic role as a Lottery Product Optimization Manager, where you will leverage data insights to drive performance enhancements across multiple lines of business. With a commitment to employee growth and responsible gaming, this role offers an engaging work environment focused on collaboration and innovation.

Benefits

Flexible Work Environment

Public Service Pension Plan

Learning Resources

Family-Friendly Practices

Performance-Based Incentives

Qualifications

• 5+ years of experience in a similar role.
• Knowledge of marketing principles, product promotion, pricing, and market research.

Responsibilities

• Identify growth opportunities and enhance category performance.
• Analyze customer behavior and sales data to inform strategies.
• Support quarterly planning and manage forecasting.

Skills

Data Analysis

Communication

Problem-Solving

Attention to Detail

Education

University degree in Business Analytics

Marketing or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

We’ve said GAME ON and we mean it! OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail, lottery, and land-based gaming channels. In fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding further with a new strategic direction to become a world-class gaming entertainment leader with a globally admired digital platform.

We are ready to take this game to the next level and need a passionate Lottery Product Optimization Manager to support initiatives that enhance performance across our retail lottery business. This individual contributor role leverages data-driven insights to identify growth opportunities, support category planning and forecasting, and improve synergies within the business. It also plays a key role in standardizing performance frameworks and driving more effective cross-functional collaboration and decision-making.

YOUR ROLE IN THE GAME

Reporting to the Sr Manager Lottery Product Optimization, you will be empowered to:

• Product Optimization: Identify and prioritize opportunities to enhance product and category performance by evaluating key trends, gaps, and growth areas across multiple lines of business (LOBs).
• Lead and support product optimization initiatives aligned with broader business objectives, collaborating with cross-functional teams to drive measurable improvements.
• Analyze customer behavior, marketing data, sales data, and campaign performance to generate insights that inform product strategy, positioning, and tactical decisions.
• Support content optimization on owned assets (e.g., CDUs, DMBs, DPS & DBS) and analyze A/B testing results to inform content strategy.
• Assist in customer segmentation development and implementation for CRM platforms to improve engagement.
• Execute CRM experiments (e.g., A/B tests) to refine targeting and engagement.
• Create and deliver presentations on test results, pilots, and performance learnings to educate stakeholders and inform planning.
• Collaborate with research teams to evaluate category initiatives through research, past game launches, and industry partners.

Planning

• Assist with quarterly planning and monthly forecasting by managing timelines, consolidating stakeholder inputs, and preparing supporting materials.
• Design and implement standardized work templates and frameworks to provide a holistic view of performance and promote efficient cross-team collaboration.
• Consolidate and analyze cross-functional data to contribute to accurate, insight-led performance forecasts.
• Prepare materials and presentation decks for stakeholders to support data-backed decision-making.
• Track product spend against budgets and forecasts.
• Support the development of category-level annual revenue targets aligned with strategic priorities and recommend adjustments as needed.
• Evaluate product/category performance to quantify results, identify challenges, and recommend corrective actions.

WHAT YOU NEED TO PLAY

• Work Experience: 5+ years in a similar role.
• Education: University degree in Business Analytics, Marketing, or a related field; knowledge of marketing principles including product promotion, pricing, and market research.
• Critical Skills: Advanced proficiency in Microsoft Excel and PowerPoint; strong attention to detail; ability to develop compelling presentations; adept at translating complex data into stakeholder-friendly insights; excellent relationship management and communication skills; strong analytical and problem-solving skills; organization and time management.

Collaboration & Fun: Inclusive and collaborative work style with a focus on creating an engaging work environment.

Integrity and Trust: Operate with transparency, honesty, and ethical standards.

PERKS OF JOINING OUR TEAM

• Part of a Bigger Picture: A socially responsible organization that reinvests profits into Ontario.
• Flexible Work Environment: Supports work-life balance.
• You Matter: Family-friendly practices and hybrid work options.
• Freedom to Innovate: Encourages new and better ways to succeed.
• Be Your Authentic Self: Values diversity and inclusion.
• Learning Galore: Access to online learning resources.
• Public Service Pension Plan: Major defined benefit pension sponsored by the Ontario government.
• Variable Pay Program: Performance-based incentives (permanent employees only).

Learn about OLG GAME ON!

OLG aims to contribute to a better Ontario by providing excellent entertainment experiences. As a multi-billion-dollar organization, we operate lottery, land-based casinos, digital lottery, casino horseracing, and charitable gaming. We are undergoing a significant transformation focused on customer obsession and digital growth.

Our success depends on our people. We foster a culture grounded in trust, clarity, and openness, supporting employee growth through accountability, leadership development, and flexible work arrangements. We are committed to equity, diversity, and inclusion, allowing employees to be authentic and leverage their perspectives for the benefit of Ontario.

While reshaping and expanding our business, we remain committed to our purpose and to delivering meaningful benefits to Ontarians. Our profits are reinvested into the province, enhancing quality of life.

To learn more about OLG, visit our website.

Interested applicants should apply online by July 2, 2025.

OLG is an equal opportunity employer. We provide accommodations in accordance with applicable laws. Please contact Human Resources if needed. Only shortlisted candidates will be contacted.

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