Localization Manager, Canada

Meetborderless; Canada; Hybrid; CAD 91,000 - 107,000; Full time

Job summary

Airbnb is seeking a Localization Manager for Canada, remote eligible, to lead localization strategy across product naming, content, and marketing.

You will work with country, marketing, legal, and product teams to ensure authentic Canadian user experiences, including English and Canadian French proficiency, while coordinating with vendors to maintain quality and consistency.

Qualifications

• 8+ years in product localization with a proven track record of owning localization strategy in international launches and managing language quality and content localization.
• Fluency in English and native knowledge of Canadian French is required.
• Experience building market strategies via thorough market research and data analysis.
• Strong ability to collaborate across functions, driving partnerships and initiatives forward.
• Ability to take initiative, work independently, and drive strategic initiatives.
• Extensive project/program management and stakeholder management across cross‑functional teams and time zones.
• Excellent ability to manage multiple stakeholders with strong communication/presentation skills.
• Track record as a self-starter, motivated and outcome‑oriented.
• Ability to work at strategic and tactical levels and execute in ambiguity.
• Must prioritize and manage conflicting demands.

Responsibilities

• Partner with Country Manager, Marketing, Legal, Operations, Policy and Communications to align localization with market goals.
• Share roadmap and product update intents to apply global strategy locally.
• Craft language strategies reflecting Canadian market expectations for authentic native experiences.
• Influence stakeholders to deliver optimal user experience for the global community.
• Own localization of product naming and creative copies, coordinating with local teams.
• Drive conversations to influence product changes meeting market needs.
• Research needs of international users with Consumer Insights and Research teams.
• Lead localization quality improvements at language and team levels.
• Develop strategy to achieve localization excellence across platforms.
• Ensure vendor QA/translation quality aligns with Airbnb standards and monitor metrics.
• Coordinate language feedback from users and employees.
• Develop linguistic standards and guidelines for localization.
• Support marketing content copywriting and collaborate with LocalizationPMs.
• Ship high-quality products internationally with Linguistic QA managers.

Skills

Localization strategy

Language quality

Cross-functional collaboration

Project management

Stakeholder management

English fluency

Canadian French knowledge

Time-zone coordination

Self-starter

Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

No global movement springs from individuals. It takes an entire team united behind something big. Airbnb helps anyone belong anywhere as the world’s largest community-driven hospitality company. Every day, we connect thousands of guests and hosts online, leading to meaningful experiences in the real world. We’re helping people live like locals in parts unknown while breaking down cultural barriers and bringing people together.

Do you wake up everyday asking yourself how you can impact the creation of a truly local experience that delights global users? Do you love working with content, design, marketing and engineering teams? Do you want to be part of one of the teams that is actively working on bringing to life Airbnb’s mission, where everyone can belong anywhere? Do you love working in a fast-paced, fun, fast-growing company? Do you like to work in a multicultural team? Do you love owning the localization strategy for your market? The Localization team at Airbnb is looking for an experienced Localization Manager, Canada.

The Difference You Will Make:

Airbnb is expecting the biggest travel rebound of the century with COVID receding world wide and fully reopening cross-border travel. Airbnb has been reinventing itself as a consequence of IPO and the post pandemic world. Airbnb Marketing and Product strategy has evolved and is becoming more sophisticated and demanding. As a consequence the Localization team has been growing fast with the company and steadily evolving and increasing our scope, impact and influence.

A Typical Day:

Airbnb’s Localization Manager role and responsibility goes beyond the traditional focus of ensuring quality of translated content:

• Partner closely with Country Manager, Marketing Manager, Legal Counsel, Business Operations, Policy and Communications Manager to devise business strategies that align with Airbnb’s goals in your market
• In addition to being the linguistic and cultural expert for the region/market, proactively share roadmap and intent behind product updates to utilize and adopt global strategy to the target market
• Identify and understand market expectations, crafting language strategies that offer users an authentic native experience in Canada
• Provide linguistic and cultural expertise in developing strategy to drive international growth, proactively influencing stakeholders to deliver the best possible user experience to the global community
• Own and drive localization of Product naming and Creative copies, engaging and representing local teams to build Airbnb’s brand in international markets
• Initiate and drive conversations with central and local teams to influence product changes to support market needs
• Actively research the needs of Airbnb international users in collaboration with Consumer Insights and Research team
• Understand challenges in the localization process and lead localization quality improvement initiatives at the language and team level
• Take ownership of the strategy to help achieve excellence in localization quality across all platforms
• Ensure translation and QA vendors deliver high quality service that align with Airbnb’s standards. Assess vendor metrics to identify issues or trends, and drive improvements
• Coordinate language feedback from both users and Airbnb employees
• Develop and maintain linguistic and cultural standards and guidelines
• Support content copywriting for marketing initiatives
• Work with Localization Program Managers and Linguistic QA Managers to ensure we ship top quality products internationally

Your Expertise:

• 8+ years in product localization with a proven track record of owning localization strategy in international launches addition to managing language quality and content localization
• Fluency in English and native knowledge of Canadian French is a must
• Experience in building market strategies informed by thorough market research and data analysis
• Strong capability to collaborate across functions, driving partnerships, and initiatives forward
• Ability to show initiative and work independently, and drive initiatives at a strategic level
• Outstanding experience in project/program management, partner/stakeholder management, with experience working across cross-functional teams and time-zones
• Excellent ability to manage multiple and diverse stakeholders across businesses and leadership levels with excellent communication/presentation skills
• Track record of being a self-starter, self‑motivated and outcome‑oriented individual who seeks ownership and accountability
• Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous environments
• Must be able to prioritize and manage conflicting demands

Your Location:

This position is Canada - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a province where Airbnb Canada, Inc. has a registered entity. Currently we can hire in the following provinces: Ontario, British Columbia, Quebec, and Saskatchewan. This list is continuously evolving, so please check back with your recruiter on what provinces you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively‑led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [e-mail]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We use automated tools to help our recruiting team efficiently screen a large volume of applications. All final hiring decisions are made by a human reviewer.

This role is newly created and does not replace or backfill an existing position.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range shown below is annualized, is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Canada Annual Pay Range

$91,000 — $107,000 CAD