Local Audience Insights Analyst

Corus Entertainment; Vancouver; On-site; CAD 68,000 - 85,000; Full time

Job summary

A major media company in Vancouver is seeking a Local Audience Insights Analyst. The role involves cross-platform audience research and collaborating with various teams. Ideal candidates have 3+ years in media, experience with third party databases, and strong analytical skills. This full-time position offers a competitive salary ranging from CAD 68,000 to CAD 85,000.

Qualifications

• 3+ years experience in media or advertising related background.
• University or College degree in media, advertising or related program.
• Skilled in Office Suite, particularly PowerPoint and Excel.

Responsibilities

• Provide insights into audience research data for internal stakeholders.
• Collaborate in the preparation of audience-based research materials.
• Support the Manager in larger scale research presentations.

Skills

3+ years in media or advertising

Experience with 3rd party media databases

Skilled in Office Suite (PowerPoint and Excel)

Excellent communication skills

Ability to analyze audience research data

Education

University or College degree in media, advertising or related

Tools

Numeris

Vividata

Radtracker

Job description

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Division : Research and Insights

Work Status : Full Time

About the Role :

The Research and Consumers Insights Department of Corus Entertainment has an opening for an Audience Insights Analyst - Local Markets. In this role, you will be responsible for providing the local market cross-platform audience research, with a focus on broadcast assets in support of business planning and development. This role will be reporting directly to the Manager, Audience Insights - Local Markets and collaborating with the broader Audience Insights team, including the national, digital and audience segmentation teams

You will contribute by :

• Work with the Manager, Audience Insights - Local Markets in the preparation of audience-based research materials that support sales in revenue generation, following along with Corus sales strategy
• Utilize 3rd party databases (ie Numeris, Vividata, Radtracker, Spots) in the preparation of market profile and performance pieces and competitive monitoring
• Collaborate with broader Audience Insights Department in the preparation of cross platform audience-based sales collateral and external communications
• Prepare and provide insights into radio and linear TV audience data for internal stakeholders (ie marketing, publicity, programming) through regular reporting, with a focus on Global News
• Support the Manager, Audience Insights - Local Markets in the participation of larger scale research presentations and reporting, ensuring consistent look and messaging

Skills and experience you will bring :

University or College degree in media, advertising or related program considered an asset

3+ years in media or advertising related background

Experience working with 3rd party media databases such as Numeris, VAM, Vividata and affiliated software

Skilled in Office Suite, particularly PowerPoint and Excel

Ability to accurately analyze and interpret audience research data in a clear, concise manner, summarizing information for the end user

Ability to work in a fast-paced collaborative environment with multiple stakeholders

Excellent communication and problem solving skills, with high attention to detail

Application Deadline : July 23, 2025

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Research

Industries

Broadcast Media Production and Distribution

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