Loblaw Media - Co-op Student

Loblaw Companies Limited; Golden Horseshoe; Hybrid; CAD 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Media Co-Op Student to join their dynamic team. This exciting opportunity involves planning and managing 360 paid media strategies for grocery businesses. You will be at the forefront of driving results and revenue while collaborating with various teams to ensure seamless project execution. The role offers a blend of remote and in-office work, allowing for flexibility while contributing to impactful marketing campaigns. Join a company that values authenticity, trust, and making connections, and take your first step towards a rewarding career in the media landscape.

Benefits

Comprehensive training

Flexible work hours

Competitive benefits

Sustainability initiatives

Diversity and inclusion programs

Qualifications

• Basic knowledge of media channels across digital and traditional platforms.
• Strong problem-solving skills and ability to innovate.
• Highly organized with exceptional communication skills.

Responsibilities

• Create, execute & optimize marketing strategies across paid channels.
• Report on campaign performance and deliver insights to stakeholders.
• Coordinate trafficking of creative assets for campaigns.

Skills

Digital Marketing

Project Management

Data Analysis

Problem-Solving

Communication

Interpersonal Skills

Organizational Skills

Analytical Skills

Education

Currently enrolled in a relevant program

Tools

Facebook Ads Manager

Google Ads

TikTok Ads

Pinterest Ads

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Fall 2025 Work Term

Term Length: 4 months

Term Start: September 8, 2025

Term End: December 19, 2025

As of October 15, 2024 Loblaw has adopted the following Hybrid working model (a combination of working between the office and remotely). Colleagues will continue working remotely up to 1 day a week, while spending the other 4 days in the office (to be determined by each business unit).

As a Media Co-Op Student at Loblaw Media, you will be responsible for the successful planning & management of 360 paid media strategies for many of our grocery businesses. You will make an impact by showing a commitment to driving results and revenue efficiently, while also showcasing thought leadership, as well as exceptional organization and project management skills.

What you’ll do:

• Create, execute & optimize marketing strategies across paid channels
• Report on campaign performance and deliver key insights to stakeholders
• Learn to work within multiple digital ad platforms such as Facebook Ads Manager, Pinterest, TikTok, Google Ads
• Coordinate trafficking of creative assets for campaigns, in collaboration with the execution team, internal and external creative partners, media agency and vendors.
• Ensure seamless project management through clear & accurate documentation, and following team processes
• Maintain project timelines with detailed work back schedules while communicating regular status updates relating to specific campaign executions.
• Track status of projects and capacity accurately in detailed team status reports
• Perform data analysis regularly as part of campaign reporting, to bolster insights and identify optimizations
• Ensure timely completion and delivery of media marketing campaigns.
• Assist in continuous improvement by establishing and evaluating media across key metrics, identifying process optimizations, and implementing changes to drive success.
• Support the development and execution of media plans for Tier 3 marketing programs from brief to trafficking creative, to billing and post-campaign reporting in support of national and market-specific initiatives, including store-specific requests with external agency and vendor partners across all media channels.
• Develop knowledge and understanding of the marketplace landscape, competitive, industry trends and new technologies that impact media plans.

Core Competencies:

• Basic knowledge of media channels across digital and traditional platforms including identifying KPIs and benchmarks.
• Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
• Ability to innovate and think outside-of-the-box with willingness to always learn.
• Be team-oriented and have a passion for collaboration.
• An ability to move easily between strategy, plan development and ‘hands-on’ execution.
• Highly organized, able to prioritize multiple projects effectively.
• Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
• Exceptional communication and interpersonal skills.
• Strong project and people management skills.
• Strong Analytical Skills – able to understand metrics & measure results.
• Works well under pressure with a strong work ethic.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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