Lifecycle Strategy Specialist

Arc'teryx; North Vancouver; Hybrid; CAD 70,000 - 97,000; Full time

Job summary

An outdoor equipment company in North Vancouver is seeking a Lifecycle Strategy Specialist to enhance subscriber acquisition and optimize lifecycle marketing programs. The ideal candidate will have a background in marketing automation and CRM tools, with at least 3 years of relevant experience. This role offers a competitive salary and hybrid work opportunities.

Benefits

Bonus program

Comprehensive benefits

Qualifications

• 3+ years of experience in lifecycle marketing, CRM, or email marketing.
• Experience with provided tools and effective project management skills.
• Demonstrated ability to adapt to new processes and think from the guest’s perspective.

Responsibilities

• Drive subscriber acquisition across digital channels.
• Execute A/B testing strategies to improve channel performance.
• Monitor performance of acquisition and lifecycle programs.

Skills

Lifecycle marketing

Email marketing

CRM

Project management

Attention to detail

Education

Bachelor’s degree in business, marketing or communications

Tools

Salesforce Marketing Cloud

Braze

PowerBI

Adobe Analytics

Job description

Department : Commercial - Ecommerce
Reports to : Manager, Lifecycle Strategy
Location : North Vancouver

Your Opportunity at ARC’TERYX : As a Lifecycle Strategy Specialist, you will play a key supporting role in driving subscriber acquisition across digital channels. Partnering closely with cross-functional teams, you will help implement and optimize strategies that grow our email subscriber and app user base, improve data quality, and enhance onboarding experiences. Leveraging your expertise in marketing automation, you will identify opportunities to streamline workflows, benchmark performance against industry standards, and contribute to the continuous improvement of our lifecycle marketing programs. Your work will directly support the effectiveness of our guest journeys through thoughtful reporting, analysis, and optimization. This role is based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.

Meet Your Future Team : The CRM team employs a customer-led strategy to build meaningful relationships with our guests. Recognizing that different approaches work best at different points in the customer journey with Arc’teryx, we collaborate closely with various teams to put the guest at the center of every decision we make.

Core Activities :

1. Building, executing, and optimizing app campaigns in Braze, supporting seasonal marketing, lifecycle moments, and key product drops.
2. Supporting email and app opt-in acquisition strategies across digital and retail experiences, ensuring seamless capture and clean data intake.
3. Partnering with data and technology teams to ensure acquisition data is properly captured, standardized within CRM, and integrated for activation.
4. Supporting the strategy and development of app lifecycle journeys, such as onboarding, post-purchase, product abandonment, and reactivation to improve retention and LTV.
5. Executing A / B testing strategies for both app and acquisition touchpoints, with a focus on measurable performance improvements.
6. Implementing segmentation strategies that leverage engagement data to minimize churn and deliver relevant, personalized guest experiences across channels.
7. Monitoring performance of acquisition, email churn, and lifecycle programs through reporting and KPIs, using tools like Salesforce Marketing Cloud, PowerBI, Braze, and Adobe Analytics.
8. Collaborating with CRM, Digital Marketing, Technology, and Retail teams to drive continuous improvement and alignment across all guest touchpoints.

Future Initiatives :

1. Building out app lifecycle journeys (abandonment, reactivation, winback) to drive engagement and retention.
2. Collaborating with the App Product team to improve attribution and measure campaign performance.
3. Supporting the integration of app engagement data into the Data Lake to enable better orchestration across email, app, and media channels.

Are you our next Lifecycle Strategy Specialist?

• You have a Bachelor’s degree in business, marketing, communications, or a related field.
• You have 3+ years of experience in lifecycle marketing, CRM, email marketing, or retention marketing. Retail experience is a plus.
• You have experience with Salesforce Marketing Cloud, Braze, and other CRM / ESPs.
• You work independently while collaborating with others during daily meetings and standups.
• You are effective at managing projects, including schedules, asset delivery, reporting, scope changes, and resources.
• You have a keen attention to detail.
• You demonstrate the ability to quickly adapt to new tools and processes.
• You understand best practices for email creative, templates, segmentation, dynamic content, and A / B testing methodologies to improve channel performance.
• You are well-versed in CRM Journey Builder; HTML, CSS, and SQL are assets.
• You always think from the guest’s perspective.
• You consider initiatives that work globally and for the long term.
• You believe in an innovative, creative, and methodical approach to problem-solving.
• You are a strong communicator capable of working with cross-functional teams.
• You are highly flexible and adaptable when faced with ambiguity.
• You can effectively balance autonomy and collaboration.
• You inspire breakthrough thinking and continuous improvement.
• You seek the best solutions with an unwavering commitment to doing what is right.
• Your passion for your work is matched by your passion for outdoor activities.
• You have a passion for pursuing audacious goals.

Salary Range: CAD$70,000 - CAD$97,000 annually. Compensation includes base pay, a bonus program, and benefits. Exact pay depends on skills, experience, and education.

Equal Opportunity Statement : Arc’teryx is committed to fostering an inclusive culture where everyone is valued and respected. We promote equality of opportunity and fair treatment for all applicants, employees, and guests.

Our Values : We believe in leaving things better, embracing the mountains’ transformative power, disrupting evolution in pursuit of better, and setting bold objectives to achieve them.