Lifecycle Product Marketing Manager

Nelson; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A leading company in education is looking for a Lifecycle Product Marketing Manager to drive adoption and engagement of digital learning products. This role requires strong marketing expertise and excellent communication skills to create impactful strategies and support customer success. Join a passionate team focused on improving education through innovation.

Benefits

Flexible health and dental plans

Health Spending Account

Employee Assistance Program

Pension plan with company matching contributions

Annual educational reimbursement

LinkedIn Learning access

Hybrid work model

Generous paid time off policies

Annual paid volunteer day

Summer Fridays

Qualifications

• Three+ years' experience in digital marketing management.
• Experience with database analysis and metric-based decision making.
• Ability to travel nationally for presentations and workshops.

Responsibilities

• Lead GTM strategy for new features and content updates.
• Execute lifecycle campaigns via email and in-product messaging.
• Measure and report on campaign results.

Skills

Communication

Analytical

Presentation

Project Development

Education

University Degree or College Diploma

Tools

BigCommerce

Salesforce

NetSuite

Jira

Job description

At Nelson, we’ve been shaping the future of education for children and youth across Canada for over 110 years.As the country’s largest K-12 education content provider, we remain dedicated to our legacy of looking forward, paving the way in creating boundless, accessible, and engaging learning experiences for all.

Our innovative solutions, including Edwin, our digital learning platform, provide curriculum-aligned content that support diverse learning styles while fostering critical thinking, creativity, and lifelong learning. We listen intently to the unique needs of educators, students, and administrators everywhere, and continuously evolve what we do and build to improve their lives daily.

When we’re searching for individuals to join our team, we look for bold, innovative team players with a passion for education and making a positive difference in our communities. If this sounds like you, we want to hear from you! Apply to join our team today. Let’s Create Possible, one learner at a time.

About the Role

Reporting to the Senior Manager, Integrated Digital Marketing, the Lifecycle Product Marketing Manager will leverage their experience in demand / digital and product marketing to help drive adoption, engagement, and sustained growth across our portfolio of education products, including Edwin, print resources, and assessment tools. The selected candidate will own go-to-market strategies across the customer lifecycle - from onboarding and expansion to renewals - while supporting sales enablement and collaborating with Product on feature rollouts.

In this role, you’ll be joining a high-performing, data-driven marketing team that’s passionate about K-12 education and digital transformation. You’ll play a key role in aligning product messaging with audience needs, building lifecycle campaigns, and enabling sales and customer success teams with the right tools and assets to spark impactful conversations. You’ll also help inform future product development by feeding customer feedback into the Product team.

This role is ideal for someone who thrives in cross-functional environments, understands how to tailor messaging to diverse audiences, and can balance strategy with execution.

Key Accountabilities

• Lead GTM strategy for new features, content updates, and adoption initiatives—partnering with Product, Sales, and Customer Success.
• Own messaging and positioningfor various segments (educators, curriculum leads, school leaders, etc.), ensuring clarity, consistency, and relevance across all touchpoints.
• Execute lifecycle campaignsvia email, in-product messaging, and other channels—supporting onboarding, expansion, and retention goals.
• Create sales enablement and support assets(decks, one-pagers, battlecards, landing pages etc.) to help teams communicate value and drive deeper customer conversations.
• Collaborate with Productto understand roadmap priorities and translate them into launch plans that resonate with end users and decision-makers.
• Responsible for measuring and reporting on campaign results; Use data and insightsto inform strategy and continuously improve engagement and communication throughout the customer journey
• Conduct webinars as needed for product implementation.
• Coordinate communication between internal stakeholders, between sales and customer success team members and product development team members.
• Digital content management including coordinating with web development team to maintain customer-facing landing pages.

Requirements

• University Degree or College Diploma required.
• Three+ years' experience in a digital marketing management role
• Excellent communication skills (both written and oral), analytical skills and presentation skills
• Proven ability to develop, implement and measure innovative projects.
• A deep understanding and experience in using or managing platforms that include but are not limited to : BigCommerce, Canva, Salesforce or other CRMs, Pardot and social media platforms, NetSuite, and Jira
• Experience with database analysis and metric-based decision making.
• A knowledge of how ministries of education and school boards work across the country and differ from province-to-province is considered an asset.
• Ability to travel nationally for sales and stakeholder presentations, workshop facilitation, and events throughout the calendar year.
• Must be a highly motivated, well-organized, detail-oriented individual with strong customer focus and customer service-oriented.
• Possess the ability to work in a team environment as well as working independently.
• Strong time-management skills and competency for handling multiple tasks / projects
• Must have a valid license and willingness to travel on a national level.

What We Offer

At Nelson, we believe in taking care of our people.

Your well-being, growth, and work-life balance matter to us, which is why we offer a comprehensive benefits package designed to support you—professionally and personally.

• Flexible and customizable health, dental, and paramedical plans for employees and their families
• Health Spending Account (HSA) for medical, hospital, or dental costs not covered by insurance
• Personal Spending Account (PSA) for wellness expenses, including fitness and health related products
• A comprehensive Employee Assistance Program (EAP) providing confidential support spanning from mental health services to financial counselling, and many things in-between

Financial & Professional Wellbeing

• Pension plan with company matching contributions
• Registered Retirement Pension Plan to help secure your future
• Annual educational reimbursement for professional development
• Access to LinkedIn Learning for continuous skill growth

Flexibility & Time Off

• Hybrid work model with remote and in-office options
• Flexible work hours (divisional dependent)
• Generous paid time off policies, including vacation time, sick leave, parental leave top-up, personal days, and more
• Annual paid volunteer day to support causes you care about
• Holiday closure from Christmas to New Year’s
• Summer Fridays

Don’t have 100% of the above qualifications? Do you still think Nelson is a great fit for you? We encourage you to apply anyway!

Our EDI Statement

Nelson teaches the world by learning from everyone in it.

We are committed to fostering an equitable, diverse, and inclusive workplace environment. This is an integral part of our company’s culture and mission that aligns with our four key pillars of Employee Diversity, Developing Authentic and Accurate Content, Amplifying External Voices, and Supporting the Local Community and Beyond.

We believe in the power of education and our ability to impact social change. Truth, honesty, integrity, and respect guide our decisions and actions in the development of learning solutions that empower success for all educators and learners.

We value a respectful, inclusive, and safe workplace that nurtures belonging and represents many different cultures, backgrounds, perspectives, and opinions. Everyone is free to be who they are.

We foster and continue to build relationships that are equitable, diverse, and inclusive with existing and future partners in education.

We commit to holding ourselves accountable by creating measurable short and long-term goals that place equity, diversity, and inclusion at the core of what we do in our resources, the workplace, the educational community, and in the larger society.

We strive to build an inclusive world for everyone. We are stronger together.

Our Commitment

Nelson is an equal opportunity employer and is committed to Inclusion, Equity and Diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status.

Should you require any accommodation during our recruitment and selection process, please reach out to .

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